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Every organisation has Stakeholders; these are groups or individuals that affect or are affected by the business. The number of stakeholders of a business varies and so does their importance and influence on the company. The type of organisation and the product or service it supplies also determines the stakeholders. An organisation such as Lidl has far more stakeholders than family business; it is therefore much more influenced and affected by the actions, aims and objectives of its stakeholders. In this report I will evaluate the influence that the different stakeholders exert within Lidl.
Employees are very influential stakeholders of Lidl and they are crucial for the running of the organisation. They have around 315,000 employees worldwide. The quality of an employee’s performance depends on the way human resources are managed within the company. An employee’s main interests are salaries, wages and job satisfaction; all of these factors influence the company’s staff turnover. When employing new staff, and managing existing staff the employers must consider a lot of different elements.
Employees can affect and influence Lidl in various ways and due to different reasons, some are; skills and qualifications, personal views and opinions, employee performance, training and redundancy. As employees are one of the main stakeholders and are the human resources of the company; their performance highly affects Lidl. If the employees are not satisfied with their wages or the working environment the products and services will not be of a satisfactory standard which could result in poor publicity.
Motivation is one of the methods used to improve employee performance as when employees feel unmotivated they tend to perform inadequately e.g. the shop floor could be untidy, shelves un-stocked or a lack of people on the tills.
An employee’s skills and qualifications are crucial aspects because if an employee doesn’t have the right skills or knowledge to perform a certain task essential for the consecutively of Lidl; it could slow down the whole production process therefore decreasing the quality of the presentation within the store resulting in Lidl making less profit than they could have. Customers contribute to profit levels and turnover through buying products and services.
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