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Development strategies are necessary for companies to remain viable in this competitive market. Development likewise allows organisations to set the pace for the future. Apple continues to be the referred to as among the leading electronic makers worldwide. Their development continues to impress customer and remain a hazard to its rivals. Apple is known for its Mac line of products. This paper will describe and examine Apple's Innovative Strategy, offer details from the Securities and Exchange Commission (SEC) filings, and present the Mac Mini from Apple.
Description of Innovation Strategy
In today’s society, consumers want the latest technology in their homes and businesses.
Apple continues to provide new products and meet the needs of the consumers. Apple has been successful because of their effective marketing and research strategies. Apple’s innovation has allowed them to produce desktops, iPads, iPods, notebooks, and wireless devices just to list some of their products (Apple Inc., 2015).. Apple continues to provide high quality, moderately priced products to consumers.
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The organization uses consumer surveys to get feedback on how well the products are doing in the market. The survey also provides other features consumers would like within a product.
In 2014, Apple introduced the Mac Mini after the discontinuation of the server model. The Mac Mini was the first consumer desktop to be sold without display, keyboard, or mouse after Apple’s success release of the iMac (Apple Inc, 2015). The target consumers of this product are consumers changing from the traditional Windows PC. The purpose is compatibility.
The Mac Mini added feature is the HDMI port which allows consumers to connect to televisions or other display as an alternative to Apple TV.
Apple’s Innovation Strategy. (2016, Sep 12). Retrieved from https://studymoose.com/apples-innovation-strategy-essay
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