Theory of Event Management

Occasion management is a part of management research studies that aims to apply science of project management to the organization of functions, celebrations and unique occasions with the objective of effectively performing the entire occasion to attain its function. The corporate and business world has realized the significance of an efficiently conducted business in their growth and expansion plan and therefore event management has become an independent market and entrepreneurship location. Today concept and understanding of occasion management is used from events like Olympic, Asian video games to corporate parties and even arranging a coffee evening with just 10 guests.

The whole idea is infusing professionalism in the whole business of handling the events.

The international corporate world has understood the significance of occasion management as a significant public relation exercise that is needed for it to perfectly conduct its operations. This issue takes essential form particularly when multinational companies are significantly diversifying their operations. Typically they are required to hold promotional occasions, fete, programs and cultural-social night in places where they have no previous exposure to the aesthetical tastes and choices of the regional population.

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Under such scenarios, a flaw or incorrect method towards presentation and marketing activity can backfire, and bring challenge to the company and its more strategies in the popular understanding. Under these circumstances, a regional occasion management business with understanding of regional customizeds and tastes can help the multinational business giants by effectively arranging the occasion.

Event management offers corporate heads with readymade set of solutions for a wide variety of situations, whether it is conducting franchisee meeting,  a Q&A round with employees, a corporate presentation, a sales and marketing presentation, product launching, satellite video meeting, trade shows and parties, sport shows, and almost every conceivable function involving logistic, management planning and effective and timely mobilization of resources .

With integration and convergence of various streams of media, event management also now comprises over media management, press release and public address, thus helping to provide a completely polished front to the corporate sector.

As it can be understood, event management requires a sound knowledge by the organizing company on the purpose of the event, target audience, securing sponsorship and exhibiting complete integrity in securing objectives of the event. As a lot has to be achieved in a limited time frame, every event runs on a risk that a slight mistake can result in a flop show, causing embarrassment to the sponsors and the promoters.