Thai Tourism Product
Thai Tourism Product
Thailand’s Southern Region is one of its five major regions and consists of gentle plains, plus several Islands that are good destinations for tourism. The different destinations have several tourism attractions that require to be marketed to potential tourists, both domestic and International. In this report, we provide the different ways of how Thailand’s Southern region can come up with a good marketing structure where it can use various marketing mix tools to provide different products and services, with different packages that will not only look attractive but as well bring about customer satisfaction through letting them go through an experience of their lives. Further, we as well narrow-down by coming up with different convenient itineraries for the different destinations that will enable tourists enjoy a vast and diverse range of attractions within a single visit. In the end these packages should enable tourists make return visits to the South, or highly recommend to friends and family to have Southern Thailand as a must-visit destination.
CHAPTER 1: INTRODUCTION AND BACKGROUND:
The south and the Islands is the southern region of Thailand. It includes many from Thailand the majority of the famous resources in both seaboard oriented toward the west of the Sea of Andaman, and in Gulf oriented toward southern the east of the coast of Thailand. Southern Thailand is connected with Bangkok, the economic center of Thailand, by railroad track as well as highway. Also various regional airports are located in the largest towns. The main axis of the transportation of southern every Thailand is the Hat Yai, which evolved from a small village to the present city inside few decades. The highway of Phetkasem is the most long road of Thailand, and Bangkok by the Isthmus flees of Kra and then in the western coast of the peninsula. Of Trang that crosses it to the oriental coast al Hat Yai, and then end in the border malaisa. The southern railroad track connects also Bangkok al Hat Yai, and continues from there to Malaya and Singapore. Two smaller branches of the railroad track flee Thung the Song to Trang and Nakhon If Thammarat.
CHAPTER 2: ATTRACTIONS IN THE SOUTHERN REGION
Usually the south is identified with the 14 provinces
Krabi has some of the most attractive scenery in southern Thailand: stunning limestone cliffs fronting on fine white beaches, coupled with fascinating islands in the Andaman Sea. Phra Nang Beach is considered the most beautiful, rivalled only by neighbouring Railay. Here steep limestone cliffs have isolated fine sandy coves that provide a haven for tourists. Thailand’s climbing industry has sprung up around these cliffs, with companies offering instruction and equipment for climbers of all levels. Further north, Nopparat Thara is a long sandy beach lined with pine trees, popular among Thais. Offshore the uninhabited islands of Poda, Rang Nok and Hua Kwan offer opportunities for sea canoe expeditions, snorkelling and diving. However, it is the renowned Phi Phi islands that attract tourists to marvel at glistening white sands, towering cliffs and blue waters. Diving is one of the major attractions to explore the offshore coral reefs. Further south the Lanta islands, with their unspoilt beaches, are preparing to be the next big destination, with numerous resorts now under construction.
The gateway to the South, Chumphon is an elongated province with 220 kms of coastline, offering many fine-sanded beaches and attractive offshore islands, with plenty of opportunities for sunbathing, swimming, yachting, paragliding, diving and snorkelling. The most popular beach is SaiRi, close to the town and lined with some good seafood restaurants. Here you find a small museum and statue to Prince Chumphon, founder of the Royal Thai Navy, and an old torpedo boat The Royal Chumphon. Other beaches worth visiting are ThungWuaLaen, a long quiet stretch of sand that hosts an annual windsurfing contest, and the idyllic semi-circular bays of ThungMakhamYai and ThungMakhamNoi. However, the many islands just offshore are a real treasure, particularly Samet, Mattra and NgamNoi. Growing numbers of divers are attracted to their excellent coral formations and abundant sea life. By contrast, the hinterland of mountains and forests provides attractions for many eco-safaris, which are discovering the beauty of KhlongPhrao National Park, a forest park, waterfalls and numerous caves.
3. Nakhon Si Thammarat
Nakhon Si Thammarat town is the centre of Buddhism in the South, with a history dating back to the Srivijaya period. The most famous sight is WatPhraMahathat with its massive 1,500year-old chedi containing relics of Lord Buddha brought from Sri Lanka. History permeates the town, with an almost intact old city wall dating to the 13th century, various Brahman shrines and old temples, and a sala containing the revered Phra Buddha Sihing image. The National Museum houses a huge collection of fascinating Thai artifacts. To the west, the province is very mountainous with KhaoLuang National Park home to the highest peak in southern Thailand and full of fascinating scenery, waterfalls and flora. At the foot of the mountains, the agrotourism village of Khiriwong is the place to hire guides for treks into the park. The beaches are some of the best on the southeast coast, especially those like Khanom beach close to SuratThani.
Located in the Deep South on the border with Malaysia, Narathiwat is predominantly Muslim and dependent on cross-border trade. The rail line ends at Sungai Golok, 1,215 kms from Bangkok, which is an important border crossing. When His Majesty the King traditionally visits in September, it is a time of great festivity, handicraft fairs, cooing-dove contests, and celebrations for fishermen. The Bang Nara River, which flows by the town, is the setting for Korlae (southern-style) boat racing. A little north of the town, the beaches are undisturbed, apart from a few small hotels, seafood restaurants and prawn farms, while Manao Bay, next to the palace, is a popular spot. Away from the coast, the province is quite mountainous. BudoSungaiPadi Mountains National Park is home to the towering Bacho waterfall, a temple built during the reign of King Rama V and paths for trekking and tours. Pa PhruToDaeng, the biggest peat swamp forest in Thailand, houses a large variety of flora and fauna.
Pattani is the Muslim centre of the South and home to hundreds of decorative mosques. There is a strong economy revolving around seafood and a thriving handicraft cottage industry, with batik, artificial flowers, woodcarvings and wickerwork the main items made for export. Around Pattani, there are many mosques, forest parks and trails for trekking. Pattani Central Mosque is the largest and most beautiful mosque in Thailand, while the Kreuze Mosque outside of town is the most unusual as remains half finished. Begun by a Chinese man who converted to Islam, it was cursed never to be completed by his sister Lim Ko Nice. Her shrine is nearby and the scene of an annual fair.
Phang-nga is a province with two characters – land and sea – and packed with national parks that guard magnificent scenery with immensely different attractions. Most famous is Phang-nga Bay National Park, a geological wonder filled with islets, sunken caverns and startling rock formations rising sheer out of the sea. Tour boats visit many of the most popular attractions: Panyi, an island famed for its Muslim village built entirely on stilts; James Bond Island (Khao Ping Kan) with its split cliffs leaning against each other; Thaluisland and its wondrous sea caverns; and KhaoKhien, home to the rare swimming iguana.
The bay is extremely sheltered, ideal for expeditions of sea canoes to explore the many fascinating caverns (hongs) with their own eco-systems. Many of the larger islands have bungalow accommodation. Phang-nga’s Andaman coast offers parks of a different kind. The island groups of Surin and Similan are renowned for their beautiful unspoilt beaches and spectacular underwater scenery, attracting divers from around the world.KhaoLak is a coastal park full of birds, mammals and scenic waterfalls, with a number of hotel developments at the nearby beach; Si Phang-nga also offers interesting waterfalls and superb scenery.
Phatthalung is characterised by towering Limestone Mountains, home to myriad caves used for meditation, and flat rice growing areas. The popular shadow plays, using puppets carved from buffalo hides, and the famous Nora dance originated here. The town is dominated by an unusual outcropping, Ok Thalu (Broken Chest) with a large hole in it, while nearby is Hua Tack, a formation resembling a broken head. Legend has it that these are injuries suffered by two jealous women fighting over their lover. WatKuhasawan sits at the foot of a large limestone peak where interlinked caves contain votive tablets dating back to the 8th century Srivijaya period. While just northwest of the town is Ma1ai Cave, an illuminated complex full of enormous stalactites and stalagmites. The province’s most famous attraction is ThaleNoi Waterfowl Sanctuary, an extension of Songkhla Lake and Thailand’s largest water park.
Early morning is the best time to see the hundreds of birds’ species by Ion-tail boat. 8. PhuketFamous for its beautiful beaches, excellent offshore dive sites and superb sailing opportunities, Phuket is Thailand’s and Asia’s premier holiday resort. The best beaches are on the west coast, facing the Andaman Sea, with fine sands and clear water. Patong and Kata/Karon are the most popular, thanks also to numerous resort hotels, fine restaurants and an extensive nightlife. The west coast is also home to many dive companies which arrange expeditions to a wide variety of offshore diving areas, including the Surin, Similan and Racha island groups that are rated world-class for their colourful corals, clear waters and myriad sea creatures. Phuket is also a regional centre for yachting, while the annual King’s Cup Regatta is a top international event. Other activities include sea canoeing among the rock formations in Phang-nga Bay and windsurfing.
In the island’s interior, environmentalists can find forests, mountains, waterfalls and a national park. Eco-tour companies take out large groups every day on elephant trekking, hiking, canoeing and visiting places like the Gibbon Rehabilitation Sanctuary. Phuket town offers good shopping, restaurants, hotels and interesting architecture, with old Thai, Malaysian, Portuguese, and Chinese-influenced buildings, an indication of the island’s heritage. Every October, the town’s Chinese temples host the famous Vegetarian Festival, during which worshippers forego meat and alcohol, and mutilate their bodies with metal spikes as a sign of devotion. For those who prefer more relaxing pleasures, the island has some of the best spas in Asia, offering superb Thai massage and therapy treatments. While Phuket FantaSea theme park puts on a popular cultural stage show each night.
| 9. Ranong
A mountainous and heavily forested province, Ranong is best known as fishing and trading port. It was settled by the Hokkien Chinese, and their strong influence is evident in the town. Ranong town is a gateway to Myanmar, with colourful longboats ferrying produce and people across the narrow divide that separates the two countries. The traffic is even heavier these days since a casino opened at Victoria Point. The famous hot springs are just outside of town, where an arboretum and various first-class hotels cater to visitors eager to benefit from the medicinal properties of the mineral waters. Among has one of the highest rainfalls in the country, giving rise to lush greenery and stunning waterfalls, like Punyaban Falls that cascade off a cliff on the outskirts of town. Further south, Laem Son National Park is an intriguing seascape of mangroves, cliff, beautiful beaches and uninhabited islands that offer interesting diving. The large island of Chang is increasingly popular as a relaxing destination, with quiet beaches, herb gardens and prolific fruit orchards.
Satun is a small, mountainous province on the west coast, bordering Malaysia, and predominantly Muslim, as evidenced by the large Bambang Mosque in the centre of town. Most tourists head out to the pristine islands of Tarutao Marine National Park. There are 51 islands in two main groups – Tarutao group and Adang-Rawi group – ranging from the largest, Tarutao, to small, uninhabited retreats used for scientific study. The landscape is full of underwater peaks, excellent beaches, calm and peaceful coves, jungle and mangrove swamps. There’s plenty of wildlife on offer, including numerous birds and monkeys, as well as green turtles, dolphins and dugong. There used to be crocodiles on Tarutao – have a look at Crocodile Cave – and it was also a penal colony, but now it is a top tourist attraction. Excellent snorkelling can be found at Lipeisland, while neighbouring Adang is stunning with forest, hills and waterfalls. Around Satun, there are plenty of interesting sights, including dove farms, forest parks, huge waterfalls and temples. Thale Ban National Park is famous for its abundant wildlife, with many waterfalls and caves worth visiting.
The bustling town of Hat Yai is the province’s main shopping, commercial and entertainment centre, and a magnet for visiting Malaysian and Singaporean tourists. But it is the seaside town of Songkhla, southern Thailand’s oldest beach resort, which gives the province its laid-back character. Samila Beach is the main leisure area with 8 kms of golden sand dotted with seafood restaurants and hotels, and guarded by a brass mermaid, the symbol of Songkhla. Southern history can be traced at Songkhla National Museum, located in one of the Sino-Portuguese mansions so famous in this resort, and housing an outstanding collection of Thai and Chinese art treasures gathered from the southern provinces. Songkhla Lake is Thailand’s largest inland body of water, where fishing predominates.
Yo island is famous for its fabrics, the Institute of Southern Studies and its collection of folk arts, and WatPhaKho, a temple where legend says a holy man prevented a pirate invasion by turning salt water into fresh water with his feet. At the northern end of the lake is KhuKhut Waterfowl Park, renowned for its wide variety of birdlife. 12. Surat ThaniThe largest southern province, SuratThani is steeped in history as part of the Srivijaya empire with ancient Chaiya a key city. A must-visit spot is PhraBoromthatChaiya, with its authentic Srivijaya architecture. It’s beautiful 1,200-year-old ciedi contains relics of the Buddha, while the nearby national museum contains statues and artifacts discovered in Chaiya. SuratThani is famous for coconuts, mainly picked by pig-tailed monkeys which are trained in special schools around the province.
The schools also put on entertaining shows for visitors. Although the town is a major road and rail hub, it is more famous as the gateway to Samui island, the province’s top tourist destination. Thailand’s third largest island, Samui is fabled for its long, clean beaches (most especially Chaweng) lined with high quality resorts, numerous restaurants and entertainment spots. The island’s interior is mountainous and forested, giving rise to growing numbers of treks and eco-tours. Divers head to the quieter Phangan and Tao islands, whose superb coral reefs and underwater scenery are great attractions. Further west, the Ang Thong National Park comprises 40 islands with beautiful beaches, clear waters, and stunning rock formations. Many tour companies arrange sea canoe explorations of the islands. In SuratThani’s hinterland, KhaoSok National Park is a popular ecotourism destination, thanks to a great variety of flora and fauna, coupled with outstanding scenery with lots of trekking and boating trails.|
Trang is famous for its sandy beaches, beautiful views and underwater scenery at numerous offshore islands. The main town is very clean, with a domestic airport that has opened up the region to tourism, and its own distinctive brand of rich coffee. Forests, lakes, waterfalls and rivers are plentiful within the province. KhlongLamchan Waterfowl Park is a popular attraction, as is the Khao Chong Wildlife and Nature Education Centre, a tropical rainforest with lots of birdlife. There are plenty of islands within easy reach, with varying degrees of underwater celebrity. Phetra Islands National Park is popular for day visits and diving. Chao Mai National Park includes Kradan Island, with its powdery beaches and picturesque coral reef, and Mukisland, with the incredible Emerald Cave, whose watery entrance leads to an immense cavern open to the sky. The underwater world is so popular in Trang that it is the venue for an annual underwater wedding ceremony, with couples coming from around the world to get married in scuba gear on Valentine’s Day.
Thailand’s southernmost province, Yala is extremely mountainous, with lush forests, waterfalls and great cultural diversity. Mosques and Buddhist temples are found in every corner. WatKhuhaPhimuk sits in front of a limestone cave complex housing a large and highly venerated reclining Buddha from the Srivijaya period, made around 750 AD. Ban Sakai is home to the aboriginal Sakai people, descendants of the race that once populated the Malay Peninsula. Today they grow rice and work in rubber plantations around their traditional village. The lush scenery is a great draw for visitors, with numerous waterfalls such as the spectacular Than To Falls, which cascades down nine levels. Bang Lang Dam offers excellent views of the mountains, forests and surrounding area. Down on the border, Betong – the Town in the Mist – is a pleasant place to visit, with hot springs, the tallest letterbox in the world (over three metres), numerous hotels, plenty of local handicrafts and cross-border trade. CHAPTER 3: MARKETING THE SOUTHERN REGION TOURISM ATTRACTIONS MARKETING MIX
Our product is wonderful and fantastic destination in the south of Thailand. We provide tour program as itinerary combine with three of best destinations that very popular that everyone have to go when come to Thailand which are Phuket, Krabi and Phi Phi island. Price:
The price for our itinerary 5 days 4 nights is 9,999.00 baht per person. The package includes
* 4 nights hotel with daily breakfast as your choices ( Twin & triple charring )
* Transfer around trips Phuket airport to your hotel
* Phuket fantasea show with dinner and transfer around trips
* Phi Phi islands tour by speedboat
* Government Taxes
* English speaking tour guide (Another luggage available on request with extra cost ) * Accident insurance (The insurance not cover your belonging ) The price might be a little bit more expensive than other tour but we believe in our service quality which you will have a fantastic southern trip with us. Place:
We have our online website to promote our program tour at www.southfuntour.com and also email [email protected] Also the clients can contact us at call center number 02-555-5555. We also have our head office at Bangkok and other branches at Phuket and Krabi, so the customer can contact us anytime. Head office: -99 Wireless Road, 12th Fl. AAA Building, Bangkok 10330, Thailand Branches: – Phuket: 66 Tepkrasatree Rd. Maung Phuket Thailand 83000
Krabi: 11Moo 2 Tambon Aonang, Amphur Muang, Krabi 81000 Thailand Promotion:
1. Joint venture – International University of Thailand, the hotels in Bangkok * We visit International University of Thailand which is ABAC to set the kiosk in the area of those universities to push sales. * We visit and speak with the concierge at each hotel. The concierge is the person that tourists tend to go to find out the travel information. Establishing a relationship with the concierge and stocking them with marketing materials such as brochure which it can really boost the business.
2. Credit card – “Travel first and pay after” with 0% 6 months to pay for all aspects of your holiday including the trip itself, flights, accommodation, car hire and all the essentials you’ll need to take with you.
3. Travel Magazine – We promote and convey our message by placing advertising in tourist magazines as budget travel and also promote in local magazine which is Voyage travel and lifestyle magazine.
4. Discount coupon- Offering discount coupon for a special deals in order to stimulate demand in low season. Awesome Package of the month
Phuket, Krabi and Samui.
Day 1: Phuket:
Begin your trip with a visit to Thailand’s largest Island, Phuket. The town has a huge collection of rubber plantations, beautiful beaches and temples and is a major tourist attraction in Thailand. Phuket is known for its water sports, massages, spas and nightlife. 10.00 am: At Phuket airport with Bangkok Airways, PG127. Have breakfast on board. 10.30 am – 11.30 am: Check-in at Hotspring Beach Resort & Spa (30 km. to airport) and head to PhangNga Bay, which is a common choice in Phuket with spectacular views on a boat. The specialty of the place is that one can find limestone cliffs that protrude into the green water of the island. It is a place where one can stay away from crowds and hustle bustle of the city. You can also visit James Bond Island and KohPanyee, which are located on the bay. Enjoy the scenic beauty while on a boat ride to these places. 12.00 pm – 13.00 pm: Having lunch at Pan Yaah restaurant, (249 Prabaramee Rd, Patong, and Phuket) which is known for its Thai cuisine and provides stunning views of the Phuket beach. Prices are very reasonable and service is prompt too.
Specialties include tom yum soup with prawns and stir-fried dishes. Pan Yaah Thai has continued the tradition of great food and service where Laem Dang left off. The views looking back into Patong are the best in the area. Make sure if you are going for an evening meal you get there in time for the sunset. 13.30 pm – 15.00 pm: After your lunch, you can indulge yourself in the water sports in the bay such as kayaks, jet skis, parasails and so on. 15.30pm – 16.30pm: Enjoy with 1hr Thai massage, complementary from Hotspring Beach Resort & Spa .Hotspring Spa is based on the Hotspring of Nature. The Hotspring of Nature helps us to re-connect with nature to help balance the mind, body and soul. 18.00 pm – 21.00 pm: Visit the Phuket Fantasea, which are Asia’s largest Cultural theme parks. The park blends Thai tradition with the modern technology. This theme park organizes various cultural shows. It has an elephant theatre, buffet restaurants, adventure center, shopping centers and everything expected and unexpected. We’ll watch the Thai tradition show and have a buffet dinner.
8.00 – 9.00 am: Have Breakfast at resort
9.00 – 11.00am: Head out to Phuket Old Town for a glimpse of Phuket’s colonial past. This part of Phuket is rich in history where you will find ornate shop houses with Sino-Portuguese influences, quaint cafes, public museums and tiny printing shops as well. 11.00 – 12.00pm: Departure by speed boat to Khai Island and 1 hr. we will arrive to KhaiNok island where the white sandy beach meets the emerald Andaman Sea. This is a beautiful, compact tropical island with great coral and a sea teeming with marine life. It’s a great place for relaxation on the beach where the great coral reef, colorful fish and enjoy snorkeling, swimming, relaxing and enjoy feeding fishes. 12.00 – 16.00pm: Depart from KhaiNok Island to Rang Yai Island and enjoy great Lunch with Seafood buffet. This Island is best known for its cultural activities tour of the Phuket Pearl Farm, where top quality pearls are produced for export around the world. The best attraction is the live demonstration of how pearls are cultured, harvested and turned into beautiful pieces of jewellery. 1
7.30pm: Arrive Hotspring Beach Resort and take your time.
19.00 – 20.00pm: Have Dinner at Pak-Nam Seafood which is fresh seafood restaurant. 21.00pm: Go back to Hotel
Day 3: Krabi
8.00 – 12.00pm: The drive from Phuket to Krabi is around 3-4 hours, and from Krabi town center to Ao Nang, about a 45-minute ride. Krabi’s unusual krast landscape is surreal and there’s nothing like it all over Thailand. It’s small wonder then that The Beach was shot here. You’ll be passing
through Krabi Town, where you should visit the Tiger temple, one of the most famous temples of Southern Thailand, situated on a mountain. 12.00 – 14.00pm: Have lunch at Krabi town and shopping for local souvenir. 14.00 – 16.00pm: Go to Beach, there are a few things you can do at Railay. If you’re adventurous, you can try rock climbing. It’s actually the best winter rock-climbing location in the world, and while there are limited possibilities for beginners, you can always find yourself a guide to take you through a course.
You can also hire a kayak and explore the beautiful peninsula coast and the surrounding clear waters. 16.30pm: Check in at The Cliff Ao Nang Resort, is a perfect getaway for those who want to be a twosome or want to experience nature more closely, The Cliff is truly a welcome abode on the piece of paradise on earth called Ao Nang. Great facilities accompanied by true hospitality make your stay a memorable one at this resort. With lush green gardens all around and complete privacy you are able to make the most of your beach holiday. 18.00pm: Have Dinner with BBQ Seafood buffet at The Cliff Ao Nang Resort. 20.00pm: End your evening with a fire-juggling show on beach in front of the resort.
Day 4: Phi Phi Island
08:00 – 10.00am: The next morning make a day tour to the Phi Phi islands by air-conditioned vehicle. It’s actually a set of islands to the south, and The Beach was shot on Koh Phi PhiLeh, which is a smaller unpopulated island to the south of Koh Phi Phi Don, where your long-tail boat will take you. 10:00-12.00pm: Snorkeling & feeding fishes at Monkey Beach. Swimming, Snorkeling& relaxing with colorful tropical fishes at Maya Bay. There is good Sight-seeing around Phi Phi Lay Islands. (Maya Bay, LohSamah Bay, Pileh Cove & Viking Cave)
Swimming & snorkeling at Monkey Beach. 12:00 – 14.00pm: Buffet Lunch at PhiPhi Don and You get the free time to explore the surroundings and relaxing on the beach. (Phi Phi Don Island was ranked among the ten most beautiful island of the world in the past, The island is made up of two world famous perfectly-curved bay, Ton sai Bay and LohDalam Bay which almost merge into one as the symbol of Phi Phi Islands know around the world. Phi Phi Don Island also feature several peaceful and beautiful bays and a prime dive site in the Andaman Sea) 14.00pm: Departure from Phi-Phi Island.
16.30pm: Arrive at The Cliff Ao Nang Resort. You can enjoy with swimming in resort. 18.00pm: Enjoy Dinner with Thai food at the resort and be relaxing night life at “The Cliff” lobby lounge bar, with cool refreshing tropical drinks or exotic cocktails prepared by the attentive staff.
9.00-10.00am: Have breakfast
10.00-11.00am: Yoga for the one who interest. (The practice integrates the use of postures (Asana), breathing (Pranayama), relaxation (Shavasana), and meditation (Dhana) to relieve pain, prevent injuries, and promote a general well-being.) 12.00pm: Depart from The Cliff Ao Nang Resort.
13.00 – 14.00pm: Have Lunch at Pra-Nang Restaurant which is décor in country style (the Phranang Place is an ideal base for visitors who wish to relax and enjoy their holidays in quiet surroundings but within walking distance to the beach and the shopping and entertainment offered at AoPhranang) 14.00pm: Depart from Krabi and go back to Bangkok by Bangkok Airway.
CHAPTER 4: RECOMMENDATIONS AND CONCLUSION
Therefore the south is a very attractive region and one would have the best holiday once you chose it as a tourism destination. However, to ensure that a tourist’s security is guaranteed it’s better to choose a few provinces like Krabi, Phang-Nga, Phuket, and Satun. In spite of all the others having wonderful attractions, they may pose a security concern due to a few pockets of Islamic extremists
University/College: University of Chicago
Type of paper: Thesis/Dissertation Chapter
Date: 8 January 2017
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