Global Laptop Advertising Strategy by Tesca Company

On the placement of our Laptops, the Tesca Company will ensure that the product is well advertised worldwide and the message is clearly passed to all our new clients since we this is a new market. Since the Tesca company targets clients of a certain age and with a specific level of income, our company intends to promote our laptops three different ways. These methods of promotion will comprise of public posters, electronic advertisements and also online through the company’s website.

Due to the company’s target on men aged between 23 and 29 years, working with an education level of Diploma or bachelor, the advertisements will be placed at strategic points including institutions, along the streets and also in cooperates and private offices (Matter, 2007). Due to the advancement in the technology, our products will be purchased online. This will be an easy task especially to the targeted age since they are all equipped with knowledge on how to deal with acquaintance.

Get quality help now

Doctor Jennifer

Verified writer

Proficient in: Business

5 (893)

“ Thank you so much for accepting my assignment the night before it was due. I look forward to working with you moving forward ”

+84 relevant experts are online

Hire writer

On our website will be well stocked with all the specifications of the laptops together with their prices. For a start, the laptops will be sold direct to the customers. Though the company intends to open a number of branches worldwide for distributing the products, for a start the customers will make their purchases online. The money will directly be transferred to the account of the company with all the relevant details (Matter, 2007). Promotion

There are ways in which Tesca Company intends to promote its products in order for the customers to be well acquainted with the services which are offered by the product.

The clients who are targeted are learned and well knowledgeable with the use of the technology. Therefore, since they are well-informed it will be easier for them to get the information concerning the machines through the internet. Since the promotion exercise is expensive especially for a new product, it will be easier for the promotion process to be accessed online.

A number of sites will be provided with more information on the use of laptops, how to be handled, what comes with the laptops and more importantly incase of any problem where to seek for assistance (Value Based management. net, 2008). Conclusion The Tesca Company of Laptops is a new comer to the world of mobile computers, Tesca laptops have been a recipient to numerous awards for design and innovation. The line features a selection of Travel mate PCs, aspire series and the cutting edge line up.

Thanks to persistent and quality, they have managed to carve out a niche for themselves in the market and are hope to be amongst the top brands in the market. Therefore, due to the new venture into the market, it is important for there to be a market strategy which is part of the development procedure where the company will settle on the action steps in order for Tesca to conquer the confrontations in the market.

The 4Ps are very crucial for the process since they help in the advertisement of the product, provision of the market price, placement of the product for easier accessibility to the customer and also they assist in the promotion of the product in the market. References Matter, J. (2007) Marketing Strategy 4 Ps of Marketing. Retrieved on December 17th 2008, from http://bizammo. com/advertising-marketing-pr/marketing-strategy-4-ps-of-marketing/ Value Based management. net (2008). Marketing Mix 4P's model. Retrieved on December 17th 2008, from http://www. valuebasedmanagement. net/methods_marketing_mix. html