Reason of Dunkin Donuts' Success

Categories: BusinessCompany

Dunkin Donuts is one of the biggest franchises of donut and coffee in the United states and around the world. It was founded by bill Rosenberg in 1950, he opened his first store in Quincy Massachusetts. As a Dunkin Donut lover, I believe this company is has been providing he is costumers the best quality of coffee and Donuts for more than 55 years.

According to (Dunkin Donut) “since it has been founded in 1950 they have been providing its customer with the best quality production and services.

“Dunkin’ Donuts is the number one retailer of coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year, that’s a huge profit for a company, Dunkin’ Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee, bagels and muffins than any other quick service restaurant in America. Dunkin’ Donuts has more than 5,800 stores in the United States and 29 other countries”. (Dunkin Donuts, 2011)”. The company has the best marketing and management strategies, also they have been great in examining the internal and external factor for the company.

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As an operating business for over fifty years, Dunkin Donut has been able to build trust from their customers around the world, also Dunkin Donut has been using the same values by providing the consumer nationally and globally with the best breakfast sandwiches, and different flavor of Donuts, coffee, smoothies and more. Dunkin’ Donuts also has added new flavors of coffee to attire the generation of coffee lovers.

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As a Dunkin Donut lover, I believe this company has been providing the best quality of coffee and Donuts, that’s why it’s has lasted for more than 55 years and still counting. It has begun expanding it stores for more than 15,000 worldwide. Dunkin is now over 10,000 stores including more than 7,000 franchised locations, all in 36 of the United States. There are over 3,000 Dunkin stores internationally in 32 countries other than the United States

Not only Dunkin Donuts has a strong competitor like Starbucks, they have work very hard to keep up with their competitors, there goal of success of the company depends on their employee, if you want your business to be successful you need to hire the best managers and employees possible so that they can push the organization to its goals. The work environment will also reflect on the customers point of view of the organization. Dunkin Donuts’ has a very excellent team-oriented design to helped them climb the ranks as one of the leaders in the coffeehouse industry. Although in other area it might be different with the employees but still the have the best coffee, and donuts.

Every morning I order their ice coffee for my breakfast, a lot of people purchase from them because it is faster in customer services and it has the lowest price compare to Starbucks, they offer a variety of different flavors, my favorite is ice coffee with caramel and whip cream.

My children love Dunkin Donut eggs and cheese with croissant, because is fresh but not all the time, I have been going to the Dunkin’ Donuts on 174 and southern boulevard for over 6 years. I order the same coffees at least once a day, sometimes twice a day. I have had nothing but problems with the staff at this location. I have been going there for so long that anytime they see me they just get my food ready. even though my order is usually the same two drinks sometimes when they busy I have to wait 5to 15 minutes.

In Dunkin Donut policies you can resign stead of getting fired, voluntary termination is generally within the employee consent. In the American law an employer can’t fired you, they must have a reason for the termination writing. Dunkin’ says the goal is to foster more one-to-one customer communications and build loyalty. The brand understands that personalized customer interactions are key to success, and it’s betting on smartphones to make those happen. That’s why Dunkin’ is looking to reward their mobile app users with additional perks and added convenience. They have even integrated it into their $100 million store renovation plans, which will include special drive thru lanes for mobile orders, among other additions.



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Reason of Dunkin Donuts' Success. (2021, Sep 13). Retrieved from

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