1. This case explains one reason producers may desire to provide refunds instead of reduce wholesale price. Describe why this can be viewed as an example of tailored pricing.
The one-price-fits-all model is quickly ending up being extinct especially in the world of e-commerce where every purchase and link clicked (and far more) is kept, examined with the result being a personalized price/offer based upon many elements including credit score and purchasing routines. Refunds are an example of tailored prices since it attracts consumers who will not pay the retail rate as well as those who would despite the refund.
Similar to Jockey’s prices. Jockey underwear goes on sale every six months to meet low and high reservation-price consumers. There people who will purchase computer system and underwear just when they require it. Others require to be dragged in by a sale or refund.
The filthy little secret about rebates is that 40% are unclaimed amounting to a give back to merchants of billion.
This partly a “tax on the chaotic,” as the authors keep in mind, but retailers frequently make the rules for redeeming refunds so Byzantine that consumers give up or forget that their check never came due to the fact that the application was rejected for some picayune reason. Such was the case of Samsung in New York. The company’s refunds for apartment or condo dwellers weren’t processed since there was not a block to consist of apartment or condo numbers on the refund type. The state lawyer general made Samsung pay up. I want to see the stoutest libertarian check out this case study and make a coherent argument against federal government guideline!
2. Even if all refunds were redeemed, why might makers still want to offer refunds instead of decrease wholesale rates?
Retailers can claim full revenue on the books, and thus it appears as if they have cash flow they otherwise wouldn’t. This can drive up stock price as the rebates can be an expense that can be written off. Also, the rebate price still gets consumer in the store or on the site when the regular price might not. Once that happens (the hook is set!) anything is possible, and even if nothing is purchased a nascent relationship of familiarity has been initiated. Lastly, even if the rebate is redeemed that retailer may have made a profit it otherwise wouldn’t have, and in selling the product, a printer for example, the retailer may have up sold a warranty and now has the consumer on the hook for supplies.
3. Why do you suppose that Best Buy, rather than one of Best Buy’s big suppliers such as Sony or Panasonic, is considering eliminating rebates?
Suppliers like Sony or Panasonic are, with some variation, charging all retailers the same price per particular unit. At what price the retailers like Best Buy, the world’s largest consumer products retailer, sell the unit at is not of particular concern to the suppliers, and notably the suppliers don’t process the rebates. On the pointy end of the retail spear is Best Buy and it is considering eliminating rebates because their pre-rebate price often matches or beats the rebated price of many other retailers. Thus rebates are a money-losing proposition for Best Buy on the units for which the rebate is actually processed and the check cashed. From the customer end of it, Best Buy has been besieged my customer complaints and per online research this is a driver towards its consideration to end rebates. Additionally, there are associated costs with rebates. A bitter pill to swallow if the practice isn’t profitable.
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Pricing and Considering Case Study. (2016, Mar 22). Retrieved from https://studymoose.com/pricing-and-considering-case-study-essay