Exploring Of McClelland's Human Motivation Theory

Categories: MotivationTheory

Managing a crew of people with exceptional personalities is never easy. But condition you're managing or leading a team, it is essential after understand what motivates your people, how much he respond in imitation of feedback yet praise, yet what duties fit them well. David McClelland's Human Motivation Theory offers thou a pathway over identifying people's motivating drivers. This can since assist you to give praise yet comments effectively, given to them suitable tasks, and maintain to them motivated.

Using McClelland's theory among the instance above would have helped ye structure you feedback because of the person.

You would bear regarded that you group member's major motivational Tranter is affiliation, as potential so much that never wishes in conformity with remain outdoors of a crowd. So, thy feedback would have been a long way more effective, yet appreciated, condition you had praised her among private.

In this article, we are going to explore McClelland's Human Motivation Theory, or look at or you do makes use of that to manage then lead thy team extra effectively.

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McClelland's Human Motivation Theory is additionally recognized so three Needs Theory Acquired Needs Theory, Motivational Needs Theory, and Learned Needs Theory.

Understanding McClelland's Theory

In the promptly 1940s, Abraham Maslow made his principle concerning needs. This recognized the fundamental desires up to expectation human beings have, in discipline concerning theirs importance: physiological needs, protection needs, and the needs because of belonging, vanity and "self-actualization".

Later, David McClelland built on it action within his 1961 book, "The Achieving Society.

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" He identified three motivators to that amount that believed we whole have: a want because of achievement, a need for affiliation, or a need because of power. People wish hold one of a kind characteristics depending on their authoritative motivator.

According in accordance with McClelland, it motivators are learned (which is in what that principle is once in a while called the Learned Needs Theory).

McClelland says that, regardless on our gender, culture, and age, we every have iii motivating drivers, yet certain of this will remain our magisterial motivating driver. This lordly motivator is generally established about our culture and existence experiences.

These characteristics are as like follows:

Dominant Motivator

Characteristics over This Person


  • Has a strong want after set then attain challenging goals.
  • Takes considered risks to offer theirs goals.
  • Likes according to obtain everyday comments about their development and achievements.
  • Often likes according to work alone.


  • Wants according to belong according to the group.
  • Wants in imitation of stay liked, then will often continue along including something the rest over the crew wishes in conformity with do.
  • Favors cooperation above competition.
  • Doesn't kind of high risk or uncertainty.


  • Wants to limit yet impact others.
  • Likes in imitation of beat arguments.
  • Enjoys competition then winning.
  • Enjoys status and recognition.

Those with a strong power motivator are often divided between twins groups: private or institutional. People along a private limit force need according to control others, while people together with an institutional rule power like to arrange the efforts on a group in imitation of in addition the company's goals. As you can probably imagine, these including an institutional control want are normally more suitable as crew members!

Using the Theory

McClelland's theory execute help you after identify the dominant motivators on people concerning you team. You can afterwards usage it facts to influence how you employ goals and provide feedback, yet or you motivate then reward team members. You do also uses it motivators in accordance with craft, and design, the job around you team members, making sure a better fit.

Let's seem at the steps for using McClelland's theory:

Step 1: Identify Drivers

Examine you team in imitation of decide who regarding the 3 motivators is dominant for every person. You do probably perceive drivers based totally of personality or past actions.

For instance, possibly certain on you group members usually takes charge of the team when you consign a project. He speaks up of meetings in imitation of persuade people, and that delegates responsibilities in conformity with others in accordance with meet the goals over the group. He likes in imitation of lie of government on the closing deliverables. This team part is in all likelihood mainly pushed through the power.

You would possibly hold another crew feature any certainly not speaks at some stage in meetings. She constantly concurs with the group, event strong in conformity with rule conflict now such occurs, then visibly turns into uncomfortable now you talk about doing high-risk, high-reward projects. This person is possibly according to have a passionate need because affiliation.

Step 2: Structure Your Approach

Based about the using motivators on your workers, structure you leading style and task assignments round every singular team member. This wish help assures so much it every remain engaged, motivated, and happy along the action they're doing.

Examples concerning Using the Theory

Let's receive a closer seem at what to manage crew members whosoever are pushed with the aid of every about McClelland's three motivators:


People motivated with the aid of achievement need challenging, but now not impossible, projects. They prosper about overcoming difficult problems or situations, then make certain you keep them engaged it way. People motivated by way of achievement action altogether efficaciously either individual then with other excessive achievers.

When providing feedback, hand over achievers a clean and compatible appraisal. They necessity after recognize what they're doing appropriate – then wrong – then so it perform improve.


People motivated through affiliation work good into a team environment, therefore attempt in accordance with combine to them together with a team (versus working alone) every time possible. They also do not as uncertainty yet risk. Therefore, now assigning tasks then tasks, shop the risky ones for other people.

When supplying feedback after it people, stay personal. It's still important in conformity with deliver compatible feedback, but if you begin you appraisal by means of emphasizing theirs helpful assignment affinity yet you have faith among them, they'll probable be more launch according to as ye say. Remember to that amount it humans hourly do not want in imitation of stay out, then that would possibly stand excellent in accordance with praise them in personal as an alternative than in face over others.


Those along an excessive need because of power employment best when they're between charge. Because that enjoy competition, those function ate nicely with goal-oriented initiatives yet tasks. They may also additionally keep absolutely high-quality in negotiations or within conditions within as every other party ought to be satisfied about a concept or goal. When imparting feedback, remain direct including it team members. And keep them prompted by way of helping them further their occupation goals. You execute usage this data after lead, praise, and motivate you group more effectively, and in imitation of better shape than team's roles.

Updated: Feb 02, 2024
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Exploring Of McClelland's Human Motivation Theory. (2024, Feb 06). Retrieved from https://studymoose.com/exploring-of-mcclellands-human-motivation-theory-essay

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