Norren's Architectural Firm Analysis

The Architectural services business the owners intend building and the business goals the owners want to achieve is what informed the amount the owners are ready to pay for the best hands available in and around Philippines and other country as long as they are willing and ready to work with the owner to achieve the business goals and objectives of Norren's Architectural Firm (NAF). Additionally, the Norren's Architectural Firm (NAF) intends to provide new innovative service, which the company will use, high-speed computers running programs such as AutoCad and Form-Z.

So, therefore, Norren's Architectural Firm (NAF) will assure all the clients that the Architectural firm will serve the best that it can with the help of the best hands available in the Philippines and other country and with the help of the innovative service that the Architectural firm provided, such as high-speed computers running programs such as AutoCAD and Form-Z.

Norren's Architecture will be an architectural firm specializing in residential, and industrial architecture in domestic and international markets based out of the near area of beach in Calatagan, Batangas City.

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The firm will provide architectural services using technologically superior processes, such as AutoCAD and Form-Z providing greater value for clients and enhanced design and construction.

The target client is segmented into four categories; home owners, programmers, and governments. Norren's Architecture's competitive edge will be the knowledge of digital-based design resources. The great collaboration of this Architectural firm is with the sustainable location in Playa Calatagan Brgy. Sta. Ana Calatagan, Batangas.

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The Market

The possible customers of the Norren's Architectural firm are the homeowners, programmers and government. Homeowners are the largest group based on shear population and this will be emphasized in all of the firm's marketing and promotional efforts. The programmers are the one who work in many settings, including corporate information technology departments, big software companies, small service firms and government entities of all sizes. Many professional programmers also work for consulting companies at client sites as contractors. And lastly, the governments who are the system or group of people governing an organized community, often a state.

This company will reach the customers by the design, production, and construction of the project that this company are working. The actual rate of one project could vary depending on the project size and budget of the customers. The totals for each project are based on a 10% cut from the total construction costs of each job.

This company keep and still developing its relation to important customers because the Norren's Architectural firm make sure that the staffs and employees have good communication skills because communicating with the clients are the most important thing at all. The staffs and employees are always listening and making sure to communicate well, too, with a regular email newsletter to keep customers well informed. Additionally, the Norren's Architectural firm is making sure to give incentives to loyal customers by giving them loyal cards such as a voucher, loyal discounts, special pricing, and bonuses, and gifts.

The Competitive Status

This company will have a competitive edge over both the larger and smaller firms because it will be composed of the new generation of architects, which are fluent in the digital world. Many firms today employ an older generation of architects, which find the computer a mystery, and those that do use the computer only have the ability to design in 2-D. The risk this company willing to take is this company will be located near the beach.

This company will reach the customers by the design, production, and construction with the help of the best hands in the Philippines and other countries and by using a superior processor such as AutoCad and Form-Z that can make a modern and 3-D design. And the totals for each project are based on a 10% cut from the total construction costs of each job. This company will make sure that the customers enjoy its free time in the beach and this company also wants to be the first architecture firm in the Philippines to be located near in the beach.

Resources And Costs

The major employees of this company are the following:

  • Chief Executive Officer (1)
  • Architects (5)
  • Admin and Human Resources Manager (5)
  • Marketing and Sales Executive (5)
  • Accountant (5)
  • Customer Care Executive / Front Desk Officer (5)

Their skills are they have leadership skills, great teamwork, data analysis, strategic skills, creative thinking, technical skills, communication skills, marketing skills, design talent, engineering ability, social awareness, legal knowledge, organization, multitasking, negotiation, public speaking, and so many more and the minor employees of this company are the 10 janitors, and 5 drivers.

The key resources of this company are the superior processor, which are the AutoCAD and Form-Z. The key partners of this company are the best hands in the Philippines and the location in Calatagan Batangas City.

Below are some of the basic areas we will spend our start-up capital in setting up our architectural services firm:

  • The total cost for hiring Business Consultant - $2,500
  • The Amount needed to acquire a suitable Office facility in a business district 6 months (Re-Construction of the facility inclusive) - $40,000
  • The total cost for payment of insurance policy covers (general liability, workers' compensation, and property-casualty) coverage at a total premium - $9,400
  • The Total Fee for incorporating the Business in the United States of America - $750.
  • The Cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) -$5,000
  • Marketing promotion expenses for the grand opening of Kent De Clark® Architectural Firm, LLP in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for purchase of the required software applications (CAD Software, Architectural software, CRM software, and Accounting Software et al) - $10,500
  • The Cost of Launching your official Website - $600
  • Budget for paying at least three employees for 3 months plus utility bills - $10,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) - $2,500
  • Miscellaneous: $1,000

All and all costs will be more than 200 million.

The Future Of Company

The ambition of this company is to build an architectural services brand that will become the number one choice for both smaller businesses and corporate clients in the whole Philippines and another country. This company also wants to make a market expansion of 20% per year via the Internet.

The next step that this company will take in short term and long term is to improve all the employees, technologies, and to strengthen the relationship of each and everyone in order to improve the Architecture firm. This company also wants to invest in all the locations near in beach. This company will do everything to discover new strategies and new markets in order for this company to be the number one choice in the whole Philippine as the Architecture firm.

As the company started, the owner will be needing a 50 million a year, and this company also needs employees that have good communicating skills, have good teamwork, a team that is trained, qualified, and equipped to pay attention to details and to deliver excellent architectural designs. And well-positioned and know how to attract loads of clients from the first day we open our doors for business. The technologies that this company will be needed are computers, photocopy machines, and a superior processor AutoCAD and Form-Z.

Updated: May 19, 2021
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Norren's Architectural Firm Analysis. (2019, Dec 01). Retrieved from https://studymoose.com/erillaconceptpaper-entrep-example-essay

Norren's Architectural Firm Analysis essay
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