Effects of Advertising on Children
Effects of Advertising on Children
Overall view on advertisingAdvertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media — TV and radio commercials, print ads, billboards and more recently, product placement. Ads are placed where advertisers believe they will reach the largest, most relevant audience. Commercial businesses use advertising to drive the consumption of their product, while non-profit organizations may place ads to raise awareness or encourage a change in behavior or perception.
Advertising is the form of communication by fresh ways that the ad-filmmakers used to encourage, persuade or entice the consumers to buy their products. If an advertisement for a product attracts the consumers, they tend to purchase it frequently or at least give it a try. If a company has to survive in this competitive world, it has to project the image of its products in such a way that, they pick up the maximum sales. Nowadays, advertising plays an important role in the society, and since children form the major parts of the target group for advertisers, many advertisements focused on children are a proof of this fact. Today, children are watching more television than years ago, and thus viewing more advertisings. Many books have been written and many studies and reports done on the effects of TV advertising on children. In this presentation, we will look at some different positive and negative effects of TV advertisement on children, and give some suggestions as a solution to limit negative effects of advertising on children.
I. Positive effects of advertising on children
– Advertising makes the kids aware of the new products available in the market. It increases their knowledge about the latest innovations in the field of technology.
– Alive and flashy images with short messages like a motto, and charming models stimulate children’s imagination and their intelligence. – Certain advertisements, with strong messages motivate the kids in chasing their future prospects such as becoming a doctor, scientist or an engineer. They generate the passion in children, regarding their future and makes them realize the importance of education. – Some advertisements inculcate good habits in children, as all the toothpaste companies create strong awareness regarding dental hygiene in kids.
II. Negative effects of advertising on children
-Children may make excessive demands on their parents for the products they see in the advertisements. At times, they cry, pinch, pull and will not keep quiet till the parents purchase the product. Some parents who cannot control their children may fall in anger with them.
-Junk food advertisements influence children greatly, leading to an increased demand for junk food by children. When children watch young adults eating junk foods in the advertisements they assume that it is good for the health. They are unaware of the fact that junk food does not contain nutritional value. They may even think that by eating these junk foods they might become like the thin and fit models in the advertisements. These unhealthy eating habits lead to diseases, such as obesity, heart diseases, high-blooded pressure. It even influences the way the kids think about the actual taste of food.
– Children often tend to misinterpret the messages conveyed in commercial advertisments. They end up having wrong believes about many problems. Sometimes, they imitate the acts of models in the ad-films. For example, they can try smoking, drinking wine or beer. – As more and more advertisments are becoming animated, children are unable to understand the difference between real world and fantasy. They tend to have difficulties in doing tasks such as solving puzzles and reading. III. Solutions to limit negative effects of advertising on children
– Parents play a major role in this case. Parents should teach their children of how to be critical of ads and how to become less influenced by the messages in the ads. Parents need to teach their children the importance and value of money. – Parents also need to instill good habits and help children to differentiate between right and wrong – Parents should limit the time of watching television of their children and spend more time playing with them or organize more outdoor activities for them. – Solutions from government: A few countries have banned marketing and advertising targeted at children below the age of twelve.
One country has banned advertising of toys before 10 p.m. as it is at this time that children are mostly awake. Previously advertisers marketed children’s products towards parents. Parents were their target audience for these products. But nowadays, marketers aim their messages directly at children. Advertisements are made specifically in such a way that they draw the attention of children. The marketing messages are aimed directly at the children.
– Advertisers on the other hand, can also try to put their message across creatively and target the entire family rather than just children. With a balanced approach, the negative effects of advertising can surely be controlled.
I.Overall view of advertising 1. What is the advertising? – A form of marketing. – A method of mass promotion. – Purposes of advertising: + To introduce new products + To persuade the audience to purchase the product. + To cultivate brand identity
2. How does the advertising affect to people’s mind? – By the language – By the design – By the image and music
II. Positive effects of advertising on children – Making the kids aware of the new products available in the market. – Stimulating children’s imagination and their intelligence. – Generating the passion in children and making them realize the importance of education. – Inculcating good habits in children.
III. Negative effects of advertising on children -Making excessive demands on their parents for the products in the advertisements. – Increasing demand for junk food in children. – Misinterpreting the messages conveyed in commercial advertisments and imitating the acts of models. – Hardly differentiating the difference between real world and fantasy in the ads.
III. Solutions to limit negative effects of advertising on children – Solutions from parents: +Teaching their children of how to be critical of ads and how to become less influenced by the messages in the ads and the importance and value of money. +Instilling good habits and helping children to differentiate between right and wrong. +Limit the time of watching television of their children and spending more time being with them. – Solutions from government:
+ Banning marketing and advertising targeted at children (related to time and the age of children) + Asking advertisers to target their messages to the entire family rather than just children.
Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words. Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.
You should write at least 250 words. Of Course for several reasons: firstly, it motivates the psychological point in everyone, especially women. They will run to buy this advertised product especially if it’s from cosmetic roof, just to show their beauty to men, which will lead to more offender and raped cases. Secondly, you can sit comfortably with your family and suddenly the telephone is ringing, but it’s nothing important, it’s just another company try to convince you to buy one of their products. It is a real intrusive example of advertisement. Lastly, sometimes you do not have the financial ability to buy something, but with these new methods of advertisement, you will run to buy it, which will affect your budget.
On the other hand, there are some good sides to advertising. For instance, it compares the prices of many companies which benefitthe consumer. Besides, it really opens our vision to see more products which we do not knowit unless the TV or Radio advertised them. In addition to, it breaks our daily routine and allows us to see new faces and learn the language better with the help of the daily updates they deliver through advertisement. In conclusion, as we can see there are many aspects to this essay. I feel that we gain no benefits at all from advertisement, it playson minds of people buy more things that they do not need it at all.
Advertisements are all around us, and they vary greatly in their attempts to attract consumers. Some ads highlight the product’s features, while other ads’ content seems to be completely unrelated to the product they’re trying to sell. It’s the latter type of ads that shoppers need to be most wary of, according to a new study. Researchers at the University of California, Los Angeles, and George Washington University focused on two different types of advertisements. The first type of ad, called “logical persuasion,” or LP, presents facts about the product, such as, “This car gets 42 miles to the gallon.”
The second type of ad is referred to as “nonrational influence” (NI) because it circumvents consumers’ conscious awareness by depicting a fun, vague or sexy scene that seems to have nothing to do with the product. In the study, researchers showed advertising images to 11 women and 13 men while recording the electrical activity in their brains using electroencephalography (EEG). Each participant viewed 24 ads that had appeared in magazines and newspapers. The ads contained either LP or NI images. LP ads showed a table of facts and figures in a cigarette ad and suggestions about selecting food for dogs on the basis of their activity level in an ad for pet food.
The NI advertisements included a liquor ad featuring an image of beading water and a cigarette ad showing a woman leapfrogging over a fire hydrant that is spraying water as a man grins behind her. The researchers found that the brain regions involved in decision-making and emotional processing (including the orbitofrontal and anterior cingulate regions, the amygdala, and the hippocampus) experienced significantly higher activity levels when participants looked at the LP ads. These brain regions have been shown to help inhibit a person’s response to certain stimuli, such as preventing an impulse purchase.
When participants viewed the NI advertisements, however, these regions of the brain did not show activity levels that were as high as what the individuals experienced when they viewed the LP ads. “Watch your brain and watch your wallet,” study researcher Ian Cook, a professor of psychiatry at the Semel Institute for Neuroscience and Human Behavior at UCLA, said in a statement. “These results suggest that the lower levels of brain activity from ads employing NI images could lead to less behavioral inhibition, which could translate to less restraint when it comes to buying products depicted in the NI advertisements.” The study is published in the current edition of the Journal of Neuroscience, Psychology, and Economics.
University/College: University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Date: 11 November 2016
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