Critical Response to Sarah Federman's Essay on Advertisement

Categories: Advertising

Advertisement can attract anyone that it wishes. In the essay, “What’s Natural about Our Natural Products?” by Sarah Federman, Sarah talks about how the words “ nature “ and “ natural “ are being used to sell more products and seem “ healthy “. She goes on to discuss how the word “ natural “ has turned into a marketing asset. Federman shows readers that food companies, uses these words to manipulate consumers to buy more of their products. It is a technique that’s used for products like Kraft Cheese to get sales to go up.

It is known that Kraft sells Natural Shredded nonfat cheese, Natural Reduced fat swiss, and Natural cheese cubes. Federman writes, “ Kraft has done nothing special with the cheese itself, “ natural “ in this case presumably relates to the shredding, reducing and cubing process” (442). Companies way of attracting on new audience. I agree with sarah’s argument about using ‘ natural “ and “ nature “ just to sell products. Advertisers shouldn’t use these words because if you read the labels, its still man made ingredients in it.

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To Federman, natural means, “ products or service any or all of the following a healthy alternative, an environmentally friendly product, vegetarians, and or produced without synthetic chemicals” (442).

Companies can get away with calling their product natural ingredients. But mixed in these natural, there are unhealthy components like corn syrup, dicalcium, and trisodium phosphate. These oils aren’t healthy, but because of the media, everything with natural on it is automatically good for you. Federman makes a strong point about about how companies can say its “ natural “ but not even how a product is made is natural.

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she states, “ I found nothing that explained the meaning of “ naturally baked “ , do you think this means they leave the chips out in the sun to crispen up? probably not, so why does this process cost more per ounce when it uses less fat? “(443). Companies never tell the full ingredients list nor tell you exactly how its made, so to call it natural is false. The consumers want to be healthy and fit, so the cost wouldn’t bother them. It cost more for something that is less manufactured, but most of the time companies just say its natural just to make more money. This proves that society has an effect on people using it, we want it, but these aren’t good for us, and advertisers fool us into buying it.

Federman stated all her thoughts about how companies put the word natural on any labels to attract the audience who thinks buying product that claim to be natural, to show them that you can’t always believe what you see. When reading Federman essay, it can feel like on lecture at time, but as you and some what sarcastic. When Federman states, “ variations of the words “ nature “ and “ natural “ are used for product naming to distinguish alternative medicine practitioners from their western counterparts … blue jeans “ (441). it seem as if you’re sitting in the lecture. She makes it seem as if she speaking as part of a group of people who against companies putting natural on the products. Federman expresses emotion for her topic throughout the essay without a demanding tone, but slightly funny.

Gladly, her tone doesn’t affect her writing. Without the tone she gives off, the essay wouldn’t stand out, catch the reader’s attention. The tone makes sure it changes the thoughts of the readers. I use to buy products that said “ all natural “ or “ nature “ on it and spend all that money. Thinking if I buy those products, I will be living healthy. But, after reading Sarah Federman essay, I know now that the products I brought were lack of natural ingredients. The tactics that these advertisers are using, and the products that say natural is the same as the original. I agree with all of Sarah Federman claims, and i fully understand her thoughts and logic about “ natural products “.

Works Cited

Eschholz, Paul A., Alfred F. Rosa, and Virginia P. Clark. Language Awareness: Readings for College Writers. Print.

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Critical Response to Sarah Federman's Essay on Advertisement. (2016, May 30). Retrieved from

Critical Response to Sarah Federman's Essay on Advertisement

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