We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Amway Japan

Categories

Essay, Pages 2 (269 words)

viewsViews

viewsViews

Essay, Pages 2 (269 words)

Amway Japan Limited Executive Summary In 1996 Amway Japan Limited (AJL) was the leader in direct selling market, and the most successful company within the entire Amway group. In the first half of 1997, AJL experienced a net sales decline of 11. 6% and net income to 27. 6% from the first half of the previous year. The Japanese economy and declining value of the Yen relative to the U. S. Dollar has decreased AJL’s sales volume and profit margin. The Japanese government recently passed laws that confused AJL’s distributors and discouraged potential consumers from buying certain product lines.

Don't waste time.

Get a verified writer to help you with Amway Japan

HIRE verified writer

$35.80 for a 2-page paper

Furthermore, AJL suffers from a negative public image with over 70% of their customer base having either a neutral or negative opinion of the company. In order to rebuild growth in the second half of 1997 and achieve AJL’s long-term sales goal of ? 300 billion by FY2000, the following strategies must be implemented. AJL must strengthen the overall Amway brand image in Japan by promoting high quality products with a competitively fair price.

In addition, AJL needs to target their public-relations campaigns to specific groups by promoting individual products and product lines to build upon their brand equity.

AJL will undertake a focused extensive distributor training program which emphasizes distributor ethics, techniques on building correspondent down-line relations, and a greater understanding of Japan’s door-to-door sales laws and regulations. AJL will improve the internal marketing strategy by extending target-marketing initiatives toward specific demographic distributor groups to add upon their success with the Artistry cosmetic brands. AJL will successfully capture their momentum to reach their target revenue goals by implementing the solutions offered above.

Top writers

Allan Brooks

shield Verified writer

starstarstarstarstar 5 (893)

Writer Jennie

shield Verified writer

starstarstarstarstar 4.8 (467)

Writer Jennie

shield Verified writer

starstarstarstarstar 4.8 (467)

HIRE verified writer

Cite this essay

Amway Japan. (2018, Nov 06). Retrieved from https://studymoose.com/amway-japan-essay

Stay safe, stay original

It’s fast
It’s safe
It’s FREE
check your essay for plagiarism

Not Finding What You Need?

Search for essay samples now

image

Your Answer is very helpful for Us
Thank you a lot!