According to Prahalad and Doz 1998 arguing that resources such

According to Prahalad and Doz (1998) arguing that resources such as capital, technology and access to markets consist of control problems in a multinational corporation. Munchy's have in place both monetary and strategic control. Financial control is process that are implemented to manage finance such as profit targets and capital bids. Strategic controls is a process control the formation of strategic plans such as optional services and agreed business plan .

The framework of strategy and also the tools of structuring are key to assess the business condition.

Open plans for the act, together with effective scheduling require to be developed by Munchy as the strategic alternative. Two strategic formulations of munchy are company strategic and business strategic. Company strategic could be a company theme that depicts the company civilization 's internal representation of advancement and growth. Besides that, this theme is comprising a directional theme through a company vision and a mission statement.

A munchy's strategy implementation requires support, discipline, motivation and hard work from all the managers and employees.

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Munchy prefers to focus on company and product development which have a great range of producing its products with the quality and build in the long term. However, Munchy has invested in a full-integrated conveyer system to state of the art warehouse include two wafer plants, four biscuit plants and four wafer stick machines with 16 production lines. Munchy can reach a maximum production capacity of 5000 tonnes upwards per month. There are implementations of the munchy's products.

I. Looking at potential new products and innovations

Munchy always looking at potential new merchandise and innovations.

It is to keep up it is standing in Malaysia as the most innovative biscuit brand. Munchy keeps continues to boost the bar by perpetually strengthening its product appeal and market network in Asia and around the world. Besides that, the strategic consumer-led promotions are a way of achievement because they believe in strong and effective in brand building. To achieve this, Munchy is commonly brand-building through its diverse innovations and new merchandise. Active in a support role is one of the munchy's keys on drivers in brand building. Munchy currently is a proud sponsor of major concerts organized by top concert and event organizers such as television and radio stations. For instance, the Miss Chinese Cosmos Southeast Asia Pageant is one of the sponsored by munchy with created its terrible title which is Miss Munchy's Fun & Fit. The title is in line with the launch of its new product, Oat Krunch which is a new healthy vary product. Nowadays, sponsorships facilitate Munchy increased in its mileage and also the brand image is well recognized as one that offers high-quality products.

II. Improve customer offer

Munchy's Assurance and Quality Control Department played an important role to ensure the consumer can taste its keep supporting munchy's high-quality products. This department is functioning in three categories which are in-process quality control, incoming control, and laboratories. In-Process Quality Control is used in monitoring the product quality parameters at various processing stages from raw material until finished goods. Incoming Control is to monitor raw material and packaging at the entry-level. The third category is the Laboratories and this category is divided to two-part which is Microbiology Laboratory that responsibility on analysing and minimize microbiology contamination of products, processing lines, operators and general environment, thus ensuring the products are free from harmful bacteria contamination. General Laboratory is a responsibility to ensure that all the products meet legislative requirements and are up to its consumers' expectations.

III. Strengthening the product appeal and market rivals

Munchy's products always attract customers across all segments like youngsters, teenagers, adults. For example, Munchy's launched the irresistible Captain Munch that aimed they are targeted at teenagers and children. This product is enriched with a supply of vitamin and nutrition likewise because of the perfect nutritious healthy snack solution for good and active children and teenagers. These products are reinforcing Munchy's commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives. Munchy additionally launched Muzic that suitable for family and friends. The best things of these products are meant to be shared, packed with resealable bags and bite-sized treats offer effortless enjoyment. Muzic offers a freshness that will last over multiple snacking sessions. It provides a variety of flavours which are Hazelnut, Vanilla, and Chunky Nuts.

IV. Promoting the products

Munchy's product continually believes in strong and effective brand building. To attain this objective, they create a strategic through consumer-led communications and promotion like advertising on traditional media, digital advertising, in-store activation and used influencers. For instance, oat crunch was a partnership with Astro Ria, has started on 12-episode reality TV program referred to as 'Meletop!' that aims to make awareness concerning creating healthy food decision as part of the standard of living. It involves three influencers and popular local celebrities Fizo Omar, Datin Diana Danielle and Hanis Zalikha. Besides, Indra Balaratnam who is the famous Malaysian Consultant Dietician was invited during this show to share the helpful lifestyle and healthy eating tips which will invite viewers to adopt healthier eating habits. Munchy also engages the customer by having a marketing campaign featuring TV commercials, social media advertising, nationwide in-store sampling, and exciting shop front customers.

Munchy is committed to the responsibility to keep their product sustainable and growth. Munchy is work with the popular celebrities to market the products. Munchy's aims to share their skills and experience with difference honourable brands that understood the potential and worth of excellence promoting. Munchy's nowadays boasts progressive producing and warehousing facilities that cover more than 400,000 square feet in Batu Pahat, Johor, Malaysia. Besides that, Munchy's products will be found in roughly 60 countries around the world. In truth of this, Munchy World Marketing Sdn Bhd that established in 1996 competed for a crucial role because of the promoting arm of all Munchy's products. Munchy's promoting power was verified through its own well-known, established and popular products among consumers.