SWOT analysis of indian pharmaceutical industry

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1. India is regarded as holding an border over China in footings of qualified, English-speaking work force and just protection of rational belongings rights supported by well-developed judicial system. ( Appendix IV gives more information on IPR position in India ) .

2. India has skilled scientists/technicians/management forces at low-cost cost taking to low cost of innovation/ manufacturing/capex costs/ outgo to run cGMP conformity installations and high quality certification and procedure apprehension.

3. The state has good developed chemical science, R & A ; D and fabricating substructure with proved path record in advanced chemical science capablenesss, design of high tech fabrication installations and regulative conformity.

4. The healthy domestic market with lifting per capita outgo is another important strength enabling accomplishment of economic systems of graduated table. The state besides has a strong selling & A ; distribution web.

5. India is considered a desirable finish for off shore of informations direction maps for clinical tests and besides due to its rich biodiversity and strength in Chemistry which are indispensable for drug find.

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6. The state has important ability to besiege API Patents. India has filed a figure of non-infringing procedure patents. The state has a recent success path record in besieging preparation patents. Proven Legal accomplishments to measure IP and commercial schemes are available at least in choice top companies.

7. The present domestic regulative environment though in demand of farther betterment has been contributing to the growing of an emerging pharmaceutical industry.


1. Low investings in advanced R & A ; D continue to be a major failing of Indian pharmaceutical industry.

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2. Diffused nature of the Indian pharmaceutical industry means that merely approximately 20 to 30 companies are big plenty to bear the minutess costs associated with sustained exports to and conformity with entry ordinances of the developed markets.

3. Majority of companies lack the ability to vie with MNCs for New Drug Discovery, Research and commercialisation of molecules on a world-wide footing due to miss of resources.

4. Strong linkages between industry and academe which are indispensable for growing of the industry is missing in India.

5. Relatively little domestic market size due to low medical and healthcare outgo in the state.

6. The state has at times shown unequal regulative model or conformity and enforcement government, reflected in happenings such a production of specious or low quality drugs.

7. Competence in API/Formulation, rational belongings creative activity, installation design and care, planetary regulative personal businesss, legal elaboratenesss, and pull offing international work force is limited to a few participants among the large participants.

8. Quickly increasing costs of skilled work force such as scientists/ regulative conformity forces / pharmaceutical lawyers/ international concern development forces is forcing up the cost of invention. Ability to measure contracts/alliances etc. , is available merely in top companies. Significant blank in this country exists and companies are falling into traps created by the rivals. Institutionalisation of larning in the undermentioned countries is restricted:

Regulatory personal businesss cognition for different states and continents

Procedure and merchandise patents processs knowledge for different states and continents.

9. Gross saless and selling cognition is unequal due to miss of apprehension of international Pharmaceutical marketing/pricing patterns and market environment in assorted states.

10. Inadequate fabrication patterns in comparing to those accepted in developed universe such as alteration of API beginning, alteration of fabrication locations, equipment etc, with out proven stability/ bioequivalence may be making unequal proficient work force for exports. The national drug regulative system though evolved well, has been in the demand of beef uping its work force and systems demands.

11. Inadequate accent on Life sciences in instruction system taking to slower development in countries related to Biology giving off advantage to China.


India is faced with important export chances, such as:

i. US $ 40 billion worth of drugs in the U.S.A and US $ 25 billion worth of drugs in Europe are expected to travel off patent shortly. Assocham estimates that Indian makers may capture 30 per centum of that market. This translates to an chance of US $ 19.5bn which is important sing the state 's current exports of approx. US $ 7.25bn. However the figures need to be suitably deflated since Indian chance will lie in generics tantamount of branded or patented drugs, which would be cheaper.

two. Generic launches by Indian makers have increased in the United States from 93 in 2003 to 250 by 2008.

three. Compulsory licensing commissariats negotiated in the Doha Round, allows for states to import cheaper generic versions of patented drugs in the involvements of public wellness. Thailand and South Africa have already started such enterprises from which Indian houses have benefited.

2. Due to the cost advantage in contract fabrication & A ; Research multi-national companies find it obliging to switch their production bases to states offering such cost advantage. Typical of the industry which requires blessing of fabrication installations by assorted drug regulative bureaus of the universe affecting a really high cost, one time such concern discoveries base in India it would go on with it for at least one & A ; half to two decennaries.

3. Licensing trades with MNCs for NCEs ( New Chemical Entities ) and NDDS ( New Drug Delivery Systems ) offer new chances for Indian makers.

4. Selling confederations for MNC merchandises in domestic and international market is another emerging chance.

5. Contract fabricating agreements with MNCs is estimated at 10 % of patented markets estimated at US $ 450bn which is approx. US $ 45bn.

6. India has a really high potency for developing as a Centre for international clinical tests due to its rich diverseness.

7. India can go a niche participant in planetary pharmaceutical R & A ; D and possibilities exist for enlargement of biotechnology generics ( besides known as bio-similars ) and biopharmaceuticals.

8. There is a possibility of greater returns from an Indian entry into mature and more compensable markets like Brazil, Japan, CIS, Russia, etc.

9. The Work Programme for the European Medicines Agency 2007 identifies greater co-operation with India - particularly in the field of traditional and herbal medical specialties and redresss. Emerging penchant for traditional medical specialties and herbs in the developed markets including lifestyle merchandises and nutrient addendums besides presents an chance for the state in traditional medicative systems & A ; Herbal based merchandises.

10. A rise in life anticipation by and large, and increase in the population of the old, peculiarly in the developed universe is doing higher outgo from several national wellness budgets obliging them to travel to cheaper APIs and preparations which are India 's strong suit.

11. Unleashing of a overplus of discriminatory trading agreements, both bilateral and regional, offers chances for India to negociate discriminatory entree to spouse markets for Indian pharmaceuticals in the long term and in a sustainable mode.


1. Product patent government poses serious challenge to domestic industry unless it invests in research and development.

2. R & A ; D attempts of Indian pharmaceutical companies are hampered by deficiency of enabling regulative demand.

3. Drug Price Control Order puts unrealistic ceilings on merchandise monetary values and profitableness.

4. Export attempt is hampered by procedural hurdlings in India every bit good as non-tariff barriers imposed abroad. For illustration:

i. Indian makers are prevented from command for authorities contracts as US permits bidders merely from states that are signers to WTO Agreement on Government Procurement.

two. Indian makers have to subject separate province degree applications for marketing drugs in the United States as there is no nation-wide system of application even where FDA blessing has been received.

5. Lowering of duty protection has increased competition in domestic markets ensuing in eroding of profitableness.

6. Amalgamations and acquisitions by foreign companies peculiarly transnational corporations of afew Indian generic leaders may wholly alter the way of India 's pharmaceutical motion neutralizing its push on generics and cost fight.

7. The generics market in developed states may be affected by a figure of factors:

I. The release of authorised generics by major drug makers.

two. New mid-sized participants, set uping themselves in the generics market.

three. Increased competition due to newer Chinese and East European makers. ( E.g. there has been monolithic province degree investing by China in the biotechnology sector - though at present India still has the border due to IP Torahs. )

four. TA 's entered into by the United States of America with 3rd states ( e.g. the Morocco-U.S.A FTA ) may be harmful to Indian pharmaceutical exports because of commissariats for additions in patent footings, etc. The United States enters into a figure of FTA 's with different states and while the exact text of these understandings differ from state to state, each of these understandings contains commissariats which can be damaging to Indian exporters of pharmaceuticals partially besides because of their commissariats on patents. These FTA 's contain a big figure of commissariats which increase patent footings for pharmaceuticals by leting for patentability of new utilizations of ascertained innovations and by increasing patent footings by taking into history the clip taken to treat claims ( evergreening ) . These commissariats go beyond TRIPS and hence it may non be possible to dispute these under the WTO Dispute Resolution procedure. However, the compatibility of these commissariats with Article XXIV of the GATT needs to be examined.

8. Specific non-tariff and para-tariff barriers being progressively adopted by other states such as long dealing clip taken for enrollment of drugs, insisting on finishing long procedure for enrollment when the drug may really hold gone through the most strict procedure of enrollment such as the USFDA ; insisting on leting imports of merely those drugs which are registered in some developed states, etc.



The Indian Pharmaceutical Industry is extremely disconnected with around 250-300 fabrication and preparation units in organized sector which contribute to merely 70 % of the market portion of the entire gross revenues in the state. The concentration ratio ( proportion of entire industry end product by the largest house in the industry ) for the industry is really low. Besides authorities subsidies have led to the proliferation of many little participants. Since the Product Patents were non valid in the state boulder clay 2005, the distinction in the merchandise is really low. The cardinal driver in this industry is the cost-competitiveness. After 2005, major MNCs like Pfizer & A ; GSK started presenting newer merchandises in the market thereby increasing competition in the industry.

Many little participants that are focused on a peculiar part have a better manus on the distribution channel, doing it easier to win, albeit in a limited manner.

An of import fact is that, pharmaceutical is a stable market and its growing rate by and large tracks the economic growing of the state with some multiple ( 1.2 times mean in India ) . Though volume growing has been consistent over a period of clip value growing has non followed in tandem.

Earlier it was easy for Indian pharmaceutical companies to copy pharmaceutical merchandises discovered by MNCs at a lower cost and do good net income. But today the scene is different with the reaching of the patent government 2005 which has forced Indian companies to rethink its schemes and to put more on R & A ; D. Besides contract research has assumed more importance now.

( B ) Bargaining POWER OF BUYERS

The alone characteristic of pharmaceutical industry is that the terminal user of the merchandise is different from the influencer ( read physician ) . The consumer has no pick but to purchase what physician says. However, when we look at the purchaser 's power, we look at the influence they have on the monetary values of the merchandise. In pharmaceutical industry, the purchasers are scattered and they as such do non exert much power in the pricing of the merchandises. Due to the highly disconnected nature of industry & A ; authorities policies like DPCO ( Drug Price Order Control ) , 1970 under which the power to command monetary values is with the NPPA ( National Pharmaceutical Pricing Authority ) the low power of purchasers does non hold much consequence on the makers. Except in generic & A ; OTC medical specialties, the purchaser does non usually exchange medical specialties.


The pharmaceutical industry depends upon several organic chemicals. The chemical industry is once more really competitory and disconnected. The chemicals used in the pharmaceutical industry are mostly a trade good. The providers have really low bargaining power and the companies in the pharmaceutical industry can exchange from their providers without incurring a really high cost. However, what can go on is that the provider can travel for frontward integrating to go a pharmaceutical company. Companies like Orchid Chemicals and Sashun Chemicals were fundamentally chemical companies who turned themselves into pharmaceutical companies. The disconnected nature of the organic chemicals industry prevents it from holding much bargaining power over the makers as the shift cost is low for the makers.


Menace of new entrants in the Indian Pharmaceutical sector during pre-2005 epoch used to be low as the capital demand for the industry used to be really low from 1970s - boulder clay 2005 because of the absence of merchandise patents and heavy dependance on contrary technology or Process Patent phenomenon but station 2005 it has become a immense load on the portion of new entrants to set up Manufacturing installations of International Regulatory criterions to tap the potency of generic exports and domestic ingestion demand. That major barriers to entry are:

The presence of economic systems of graduated table in fabrication, R & A ; D, selling, gross revenues etc capital demand & A ; fiscal demands. The bing companies have advantage in footings of costs involved in establishing new drugs & A ; preparations. The new companies would happen it hard to accomplish this.

Differentiation of merchandises from the bing merchandises in the market & A ; making trade name consciousness in the heads of physicians & A ; druggists. New entrants will confront troubles in deriving trust of doctors/patients and they besides need to develop efficient distribution channels & A ; preferable agreements with doctors/pharmacists.

Regulative policies including patents, regulative criterions. The Indian Patent Act, 1970 recognized procedure but non merchandise patents. The debut of Product Patent 2005 of TRIPS portion of WTO understanding has led to immense barriers for possible entrants. But to be noted it is improbable to deter new entrants, as market for generics will be immense in the close hereafter as the demand for generics by all the developed economic systems has increased by springs and bounds as their authoritiess are pulling programs to efficaciously pull off the wellness outgo budget by exchanging from branded drugs to generic versions.

( vitamin E ) Menace OF SUBSTITUTES

This is one of the great advantages of the pharmaceutical industry. Whatever happens, demand for pharmaceutical merchandises continues and the industry thrives. One of the cardinal grounds for high fight in the industry is that as an on-going concern, pharmaceutical industry seems to hold an infinite hereafter. However, in recent times the progresss made in the field of biotechnology, can turn out to be a menace to the man-made pharmaceutical industry. Besides in developing states like India, the traditional medical specialties besides play a major replacing function.


This theoretical account gives a just thought about the industry in which a company operates and the assorted external forces that influence it. These five forces of competition interact to find the features and the attraction of an industry. The strongest forces become dominant in finding profitableness and go the focal points of scheme preparation. However, it must be noted that any industry is non inactive in nature. It 's dynamic and over a period of clip the theoretical account, which we have used to analyze the pharmaceutical industry may itself germinate.

Traveling frontward, we foresee increasing competition in the industry but the signifier of competition will be different. It will be between big participants ( with economic systems of graduated table ) and it may be possible that some sort of oligopoly or trusts come into drama. This is owing to the fact that the industry will travel towards consolidation. The larger participants in the industry will last with their proprietary merchandises and strong franchisee.

In the Indian context, companies like Cipla, Ranbaxy and Dr.Reddy 's are likely to be cardinal participants. Smaller periphery participants, who have no distinguishing strengths, are likely to either be acquired or cease to be.

The barriers to entry will increase traveling frontward. The alteration in the patent government has made certain that new proprietary merchandises come up doing imitation hard. The participants with immense capacity will be able to act upon significant power on the periphery participants by their aggressive pricing thereby making hinderance for the smaller participants. Economies of graduated table will play an of import portion excessively. Besides authorities will hold a bigger function to play.

PEST ANALYSIS ** ( add from EIC undertaking study every bit good to modify )

To understand the deductions of the environment on any industry it is imperative to analyze the four central influencers on the industry viz. Political, Economic, Social and Technological factors. It is instead unfortunate that in India these factors have a instead disproportional influence on the operation of a commercial organisation. From the yearss of independency the concern environment has been excessively regulated by a smattering of administrative officials, jobbers, business communities and politicians. Its merely a decennary since the state has seen an outgrowth of a political idea that encourages free endeavor. A welcome alteration so!

Political Factors

1. Today there is political uncertainness in the air. A combination of diverse political idea have got together to cobble together a rag-tag alliance, that is riddle with ideological contradictions. Therefore, any consistent political or economic policy can non be expected. This muddies the investing field.

2. The Minister in charge of the industry has been endangering to enforce even more rigorous Price Control on the industry than earlier. This is throwing many an investing program into the stagnation.

3. DPCO which is the bible for the industry has in consequence worked contrary to the stated aims. DPCO nullifies the market forces from promoting competitory pricing of goods dictated by the market. Now the pricing is determined by the Government based on the sanctioned costs irrespective of the existent costs.

4. Effective January, 2005 the state goes in for the IPR ( Intellectual Property Rights ) government, popularly known as the Patent Act. This Act will impact the Pharmaceutical Industry the most. Therefore far an Indian company could get away paying a patent fee to the discoverer of a drug by fabricating it utilizing a different chemical path. Indian companies exploited this jurisprudence and used the reverse-engineering path to contrive a batch of alternate fabrication methods. A batch of money was saved this manner. This besides encouraged viing company to market their versions of the same drug. That meant that the drosss and hint elements found in different trade names of the same substance were different both in making every bit good as in quantum.

Therefore different trade names of the same medical specialty were genuinely different. Here Branding really meant quality and a purer trade name really had purer active ingredient and lesser or less toxic drosss.

Product patent government will extinguish all this. Now, a patented drug would be manufactured utilizing the same chemical path and would be manufactured by the discoverer or his licentiates utilizing the chemicals with same specifications. Therefore, all the trade names of the same active ingredient would non hold any difference in pureness and drosss. The different trade names would hold to vie on the footing of non input-related inventions such as packaging, colour, spirits, Excipients etc.

This is the biggest alteration the environment is traveling to enforce on the industry. The selling attempt would be now focused on logistics, communications, economic system of operation, extra-ingredient inventions and of class pricing.

5. In Pharma industry there is a immense PSU section which is inveterate ill and extremely inefficient. The Government puts the excesss generated by efficient units into the monetary value equalisation history of inefficient units thereby unduly subsidising them. On a long term footing this has made practically everybody inefficient.

6. Effective the January, 2005 the Government has shifted from bear downing the Excise Duty on the cost of fabricating to the MRP thereby doing the finished merchandises more dearly-won. Just for a few excess vaulting horses the current authorities has made many a life salvaging drugs unaffordable to the hapless.

7. The Government provides excess drawbacks to some units located in specified country, supplying them with subsidies that are unjust to the remainder of the industry, conveying in a skewed development of the industry. As a consequences Pharma units have come up at topographic point unsuitable for a best cost fabrication activity.

Economic Factors

1. India spends a really little proportion of its GDP on health care ( A mere 1 % ) . This has stunted the demand and therefore the growing of the industry.

2. Per capita income of an mean Indian is low ( Rs. 12,890 ) , hence, passing on the health care takes a low precedence. An Indian would see a physician merely when there is an exigency. This has led to a mushrooming of unqualified physicians and spread of non-standardized medicine.

3. The incidence of Taxes are really high. There is Excise Duty ( State & A ; Central ) , Custom Duty, Service Tax, Profession Tax, License Fees, Royalty, Pollution Clearance Tax, Hazardous substance ( Storage & A ; Handling ) licence, income revenue enhancement, Stamp Duty and a host of other levies and charges to be paid. On an norm it amounts to no less than 40-45 % of the costs.

4. The figure of Registered Medical practicians is low. As a consequence the range of Pharmaceuticals is affected adversely.

5. There are merely 50,00,000 Medical stores. Again this affects adversely the distribution of medical specialties and besides adds to the distribution costs.

6. India is a high involvement rate government. Therefore the cost of financess is dual that in America. This adds to the cost of goods.

7. Adequate storage and transit installations for particular drugs is missing. A survey had indicated that about 60 % of the Retail Chemists do non hold equal infrigidation installations and shop drugs under sub-optimal conditions. This affects the quality of the drugs administered and of class adds to the costs.

8. India has hapless roads and rail web. Therefore, the transit clip is higher. This calls for higher stock list transporting costs and longer bringing clip. All this adds to the unseeable costs. Its lone during the last twosome of old ages that good quality main roads have been constructed.

Socio-cultural Factors

1. Poverty and associated malnutrition dramatically worsen the incidence of Malaria and TB, preventable diseases that continue to play mayhem in India decennaries after they were eradicated in other states.

2. Poor Sanitation and contaminated H2O beginnings prematurely end the life of about 1 million kids under the age of five every twelvemonth.

3. In India people prefer utilizing family interventions handed down for coevalss for common complaints.

4. The usage of magic/tantrics/ozhas/hakims is prevailing in India.

5. Increasing pollution is adding to the health care job.

6. Smoke, gutka, imbibing and hapless unwritten hygiene is adding to the health care job.

7. Large joint households transmit catching diseases amongst the members.

8. Cattle-rearing encourage diseases communicated by animate beings.

9. Early kid bearing affects the wellness criterions of adult females and kids.

10. Ignorance of vaccination and inoculation has prevented the obliteration of diseases like infantile paralysis, chicken-pox, small-pox, epidemic parotitiss and rubeolas.

11. Peoples do n't travel in for inoculation due superstitious beliefs and any kind of complaint is considered as a expletive from God for wickednesss committed.

Technological Factors

1. Advanced automated machines have increased the end product and reduced the cost.

2. Computerization has increased the efficiency of the Pharma Industry.

3. Newer medicine, molecules and active ingredients are being discovered. As of January 2005, the Government of India has more than 10,000 substances for patenting.

4. Ayurveda is a good recognized scientific discipline and it is supplying the industry with a cutting border.

5. Progresss in Bio-technology, Stem-cell research hold given India a measure frontward.

6. Humano-Insulin, Hepatitis B vaccinums, AIDS drugs and many such molecules have given the industry a pioneering position.

7. Newer drug bringing systems are the inventions of the twenty-four hours.

8. The immense unemployment in India prevents industries from traveling to the full automatic as the Government every bit good as the Labor Unions voice complains against such constitutions.

Updated: Nov 01, 2022

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SWOT analysis of indian pharmaceutical industry. (2020, Jun 02). Retrieved from https://studymoose.com/swot-analysis-of-indian-pharmaceutical-industry-new-essay

SWOT analysis of indian pharmaceutical industry essay
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