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Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. The STP model was useful for us to create marketing communications plans. It helped us to prioritise propositions and then develop and deliver personalised and relevant messages to engage with different audiences. This is an audience rather than product focused approach to communications which helps deliver more relevant messages to commercially appealing audiences.
Segmentation is made on
We concentrate on:
We evaluated potential and commercial attractiveness of each segments;
Analysed the market segment we have realized that this product will have competivenes in Italy,.
We will placed in Milan (Malpensa) and Bergamo (Orio al Serio) So, we focusing on clients who will be directly at these airports.
First of all our start-up is still not on the territory/market, so we did not have a direct response from our customers with some customer’s satisfaction surveys (we only did some pre-sale surveys). But we want to position our firm as a cheap, easy to use, flexible and on the go. Zzzleepandgo is a first installation in Italy.
The rationalization and containment of space allow you to move the facilities in the places of interest without hindering the performance of normal activities and the transit of persons.
ZZZleepandGo itself as a solution able to fully grasp the trend and its potential offered by the concept of sharing, offering services with high added value to the community. The solution proposed by ZZZleepandGo constitutes a real killer application in the world of hospitality as immediate, flexible and low cost. The ease of use and the revolutionary concept of IoT (Internet of Things) through iBeacon. The scalability of the system is maximum both from the technological and commercial terms, thanks to the open structure of the platform and the multiple contexts of application and integration with other business services (cross-selling)
Segmentation, Targeting and Positioning of ZZZleepandGo Company. (2016, Sep 21). Retrieved from https://studymoose.com/segmentation-targeting-and-positioning-of-zzzleepandgo-company-essay
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