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Digital marketing is the way of product marketing which uses digital platform. In this case mainly used digital platform is the internet. For a digital marketing system the best solutions is an ecommerce platform. This ecommerce system includes various types of other technologies in it such as electronic data interchange, internet marketing and online transaction system. In this case the main problem with the ecommerce website is that all the leads are not buying the safety equipment who are redirected to the ecommerce website.
It is estimated that the leads are not ready yet to buy the safety products. To solve this problem a digital marketing proposal will be given here. To introduce the proposal, digital marketing funnel system for this seller will be discussed.
Following that some recommendation will be proposed to increase the number of visitors in the website. Also, the recommendation part will include recommendation for nurture leads, repeating order frequency and increasing average spend per order. Further, return on investment will be discussed. Digital Marketing Funnel: The digital marketing funnel is used for organize the process of the sales and by organizing the sales process the main target of the digital marketing funnels is to achieve the improved sales system which can increase the number of total sales. The digital marketing funnel has four key stage. These four stages are nurture, attract, delight and convert. The digital marketing funnel framework is based on the attraction of the business website. The main idea of this funnelling is that it can attract strangers so that they can eventually become a customer form a stranger.
There are various type of funnel system are available. In this case for the safety equipment retailer most simple digital marketing funnel system is proposed. This proposed digital marketing funnel will help the safety equipment retailer to increase their sales. In this digital marketing funnel system there will be total three stages.
The first stage or the part of this digital marketing funnel is the top of the funnel, second one is the middle of the funnel and the last one is the bottom of the funnel. For the case of the top of the marketing funnel, it is used for creating the awareness among the peoples about the organization. This can be achieved by increasing the perceptibility of the business. For this safety equipment retailer company, they must aware their targeted customer about their company. This can be done by posting some advertisements on similar type of websites and by writing blogs about the company and about their products.
The middle of the funnel is the situation when people start gaining interest about the particular company or about the product. In this stage the visitors of the website will start to trust the company and a bonding will be formed. The safety equipment retailer company can create the bonding by giving enough value to the visitors of the product website. This relationship can be formed by an online chatting system directly on the product webpage or the contact information about the company can be shared with the customer. This is simply a free piece of material which provides bunch of value to the customers. In the last stage, which is the bottom of the funnel, already a sufficient level of trust has been made with the customer and the customer is ready to buy a product from the organization or from the company. In this stage of the digital marketing funnel the job role of the safety equipment retailer will be presenting the desired product of the customer in an attractive way. To present the product in an attractive way it can be presented to the customer as a limited period discounted offer.
There are several ways to increase the number of the total visitors on the product web page. In this case some tactics will be recommended to increase the total number of the visitors on the web page of the safety equipment retailer company. Recommended tactics are discussed below:
To run the online business of the safety equipment retailer company in an effective way some recommendation will be given. This recommendation will discuss how the nurture leads for the customer satisfaction, how repeating order frequency can be increased and how the average spend per hour can be increased. Nurture Leads: Lead nurture is a very effective way for the organization to increase the number of buyers. In this part some recommendation will be given to nurture the buyers who not ready to buy the product yet.
To increase frequency of repeated orders some recommendation can be given which are:
How much time an average user spend on a website is depend on the appearance of that website. To increase the average spend hour by a user the webpage need to be attractive. For this some recommendation can be given which are:
Return on Investment prove is a specific type of marketing initiative which can challenging for some moments when there are many variables are included in a sale. This can strengthen the customer relationship and the brand equity. There are several ways to prove the return on investment which are:
Form the above discussion it can be concluded that the digital marketing system has a huge role to increase the sales productivity of an organization. It can help to create a digital environment for the marketing system. In this proposal digital marketing funnel is proposed for the safety equipment retailer. Following that some tactics are recommended to increase the total number of the visitors on the website of the organization. Also, some recommendation has been given for the nurture leads, increasing the frequency of the repeat order and for increasing the average spend hour. Further, proving the return on investment is discussed.
Digital Marketing Funnel System For an Organization. (2024, Feb 29). Retrieved from https://studymoose.com/digital-marketing-funnel-system-for-an-organization-essay
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