Essay Topics

Zappos Case

In 1999, Nick Swinmurn found himself walking through the mall, unable to find the right pair of shoes after visiting a variety of stores. Empty-handed, he went home to search online and found that there was no major online shoe retailer. A few months later, Swinmurn quit his job and started, an online store… View Article

Zappos Analysis

In 1999, Nick Swinmurn developed the idea of Zappos when he was flooded with frustration from not being able to find a shoe that matched his needs. When he felt that he found the right style, he wouldn’t discover the correct size or color. An abundant of issues arose with every story he went to…. View Article