Yellowtail Marine Case Study (Summary)

Categories: Case Study

As I have read the case, Robyn Gilcrist needs to begin work on May 4 under the instructions and supervision of Olaf Gunerson, creator and previous owner of Yellowtail, over the next 12 months. But due to the unanticipated death of Mr. Gunerson, Robyn will be taking control of Business on April 14 rather of May 4 as was prepared before. Due to this sudden change Ms. Robyn will deal with very difficult difficulties as a president of Yellowtail Marine, Inc. Robyn arrived to her very first day of work at 8:15 a.

m. and found an in-basket filled with awaiting memos on Mr. Gunerson’s desk. The in-basket memos contained staffing concerns, production issues, meetings, and crucial due dates. Not only that, she likewise needed to handle what Gunerson had actually left, whatever had actually shown up since, and the jobs he had given her.

In addition, Mr. Boswell has asked her to satisfy a potential customer in Miami, fly back to San Diego to attend Mr.

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Gunerson’s funeral, and provide him her method plan for Yellowtail prior to the funeral so she can have a lot of time to be gotten ready for the upcoming board conference. Keep in mind: she previously reviewed Yellowtail’s 1975 financial statements with Mr. Boswell, this will be practical to her strategic strategy. It is thought about to be a difficult difficulty on Robyn due to the time limitation she has (challenge). The first thing I observed in Robyn that she chose to be particular and write the letters she needed to compose, and make notes to herself and others as essential.

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Also, she liked to plan every action and clarify its purpose (GM’s characteristic). How to deal with this messy challenges?

By use of delegation, the tasks needed to be accomplished can be under control. One characteristic of a general manager is the knowledge of how to delegate and use employees to their fullest potential. This will help overcoming Ms. Robyn’s problems and will generate a feeling of respect among Yellowtail Marine employees. (GM’s characteristic). Also, it is important to know what level of urgency the tasks are, so she should give the most urgent/important issues her immediate attention.

Note to self: The CEO is usually the President, who is hired by the board of directors. The President hires the general manager. A General Manager is responsible for higher level planning than a manager. A General Manager is often responsible for the overall strategic planning and direction of the company or organization and leaves the day-to-day management of the various functions to the managers.

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Yellowtail Marine Case Study (Summary). (2016, Oct 04). Retrieved from

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