Will TV Succumb to the Interne

1.) The internet is the main competitive force that has challenged the television industry. Consumers can access YouTube, Hulu, Netflix and many other sites to view shows and movies online or even on their smart phones. The cable companies fear that if this continues, the number of people cancelling their service will increase drastically.

2.) There is a steady impact from disruptive technology on the companies from this case. The cable companies themselves are embracing the internet as another delivery system for its content.

Hulu is still unprofitable even after it generated over $100 million in advertising revenue. Hulu is under pressure to earn even more advertising dollars and to set up a subscription service.

3.) The cable programming and delivery companies are striking back. The internet has provided new ways for television studios to distribute and sell their content. Television broadcast networks have put television shows on their websites. In July 2009, Comcast Corp. began a trial program to bring some network shows to the web.

Get quality help now
RhizMan
RhizMan
checked Verified writer

Proficient in: Advertising

star star star star 4.9 (247)

“ Rhizman is absolutely amazing at what he does . I highly recommend him if you need an assignment done ”

avatar avatar avatar
+84 relevant experts are online
Hire writer

Cable networks are hoping that by making more television shows available online for subscribers, they will preserve and possible expand the cable TV subscription model.

4.) The cable company has to remain profitable and retain their subscribers. The internet is another tool for them to keep their customers happy. Also, cable programmers stand to earn more advertising revenue from their online content. This is because viewers can’t skip ads on TV programs streamed from the web. Technology is always evolving so the cable industry just has to keep up and evolve with it.

Get to Know The Price Estimate For Your Paper
Topic
Number of pages
Email Invalid email

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related email

"You must agree to out terms of services and privacy policy"
Write my paper

You won’t be charged yet!

5.) I do believe the cable companies have found a successful new business model not so much to compete with the internet but to use it as a resource. The internet is a wonderful tool and pretty much everyone utilizes it. The cable industry would be foolish not to utilize it too; and they are. People who subscribe to cable can also watch their shows on the web for free. They can watch them from their computers, their phones, and tablets. This means that wherever a customer goes, they can access their subscription. They view the advertisements. All the while the money is just racking up for these cable companies.

6.) I have noticed that in order to really attain what you are looking for, you will need a subscription to some type of carrier; whether the subscription is to the cable company, Netflix, or wherever. All the sites want you to sign up. I do not currently have a cable subscription but I do access movies online through Netflix. I also have a huge selection of DVDs at my house. I do not have much time for TV so for me it would be a waste of money to have a cable subscription. Netflix is $7.99 a month and I can watch movies instantly either from my WII or my laptop. It is very convenient and all that I need.

Updated: Feb 22, 2021
Cite this page

Will TV Succumb to the Interne. (2017, Feb 10). Retrieved from https://studymoose.com/will-tv-succumb-to-the-interne-essay

Will TV Succumb to the Interne essay
Live chat  with support 24/7

👋 Hi! I’m your smart assistant Amy!

Don’t know where to start? Type your requirements and I’ll connect you to an academic expert within 3 minutes.

get help with your assignment