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First weak points which had actually been found are the current info on new technologies which are seldom or late to reach completion users and sometimes it could be never ever reaching to. It likewise among the major weak points whereby the most recent information tardy to reach the end users will cause low customer awareness towards the DiGi items and services likes the promotion of latest information package which are 200MB simply RM2.
00 for one week. It not only reduces the consumer's usage while in the very same method "give away" the possible customer to its rivals indirectly. There has a research study reveals that a faithful client of DiGi had complaint that he has actually used it for five years but the service is declined year by year and consider to subscribe the new promo from Maxis. In spite of the brand-new technologies being appear on the marketplace however lots of users still did not received the most recent from the company.
Hence, information never or late reaches the client is among the weak points although implement new promos consistently to combat against the rivals.
Additionally, lack of base station as compared to other competitors likewise one of the weak points. This is because DiGi can just widen its protection location by sharing the base station with other rivals and this will result in the limited location to transfer the details from location to put with a lower speed as compared to rival and there will be variety of issues which will be dealt with include drop calls, stopped working to received calls, poor signal reception and also sluggish Web speed.
On the other hand, absence of base station also will affect the reception of DiGi line especially the location which is located far from the base station. For example, Maxis has its own base station which situated throughout in all the Malaysia and this will make the DiGi a little inferior when compared with each other. In addition, this will affect the customer complete satisfaction and loyalty to be decrease against DiGi, concurrently, the amount of customer to subscribe will be dropped too.
These can be proved through interview section with the DiGi users who have say that DiGi have the worst 3G network among the communication company likes Maxis, U Mobile, Celcom and others. Their poor coverage not only included the rural area, even in many parts of Kuala Lumpur which is the capital city of Malaysia, at the same time the popular places or shopping mall like Pavilion, Mid Valley, KL Sentral does not have DiGi 3G and the list goes on.
Next, dependency on strategic sharing between mobile producer, application writer and others also considered as one of its major weaknesses can be found in DiGi. These can be shown that the DiGi product or services cannot be operated independently and it must be complemented with the product or services come from mobile producer and application writer.
They frequently highly depend on the product development through the joint venture with mobile producer, application writers and others to serve customers in a more beneficial way. For instance, the Iphone6 and Iphone6 Plus which are from the Apple brands phone which will be established soon in Malaysia will be cooperated with DiGi and there will be few package promotion of data which in the way to sign the contract. From this can cause them always be part of the mobile producer and cause lack of advancement due to the highly dependency from others.
In addition, the weakness of DiGi is the system which used to upgrade a network site is the slowest when compared with other competitors. The upgrade of the DiGi Company takes approximately 30 days to a new version and in the same times, the users will experience service disruptions. And sometimes the DiGi website will temporarily down or offline without any notifications. Within this period, there will be change of the equipment and these will difficult the users to take some times to adapt to a new gadget which found after upgrade and down of the DiGi website make the Information System cannot be implemented as normal. For examples, Online Customer Services (OCS) is the failure to provide “online services” to users of DiGi and the same time most of the customers unable to access the website for checking or making the payment through the website easily.
Moreover, DiGi does not have a strong position in the postpaid market and its lack of understanding about its major competitors is its weaknesses. It does not have a strong position in the postpaid market when compared which its major competitor which is Maxis. It can be shown by a research that DiGi has only a total of 1.3 million subscribers compared with 2.5million of Maxis, and it is the second smallest market share after Maxis, Celcom and TM Cellular and it also relies very much on its prepaid market share in order to stabilize its financial position. Besides, it seems to be very complacent about its market position and marketing programs although the Wireless Application Protocol (WAP) is considered a failure in mobile communications due to few various limitations such as DiGi has slow connection and high charges.
Analyzing Weaknesses in DiGi Telecommunications. (2016, Sep 11). Retrieved from https://studymoose.com/weaknesses-of-digi-essay
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