How Stakeholders Influence Tesco PLC?

We have been asked to write a report that explains how stakeholders influence Tesco PLC and Tendring District Council. Assess how these stakeholders communicate with each other and develop working relationships. Evaluate the reasons for their success providing relevant evidence of their successes. (P2)

There are two types of stakeholders, internal and external. Internal are people like Managers (decision makers), employees (reports to manager), owners (overall responsibility for the business). The people involved in the business. Whereas, people who are outside bringing things into the business are external stakeholders, this includes suppliers (supplying raw materials), lenders (lend money or possibly services to the business), competitors (anyone in competition with the business), debtors (given a period of time to pay for a product or service you have received), creditors (someone you owe money whether it's another business or an individual) and the Customers (there are external and internal customers, all people are internal customers whether they are physically present in the business or a representative of the business, employees in different departments and at different site and an external customer is someone who brings a source of revenue into the business).

(P2)

A business can use many different forms of communication, for example:

·Verbal - Face to face communication (best way to communicate) less scope for misunderstanding and it allows for verbal and non-verbal messages.

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However not always possible or practical to meet in person.

·Written - The use of physical symbols to represent sounds.

·Multimedia - Text, graphics, audio, animation, video and data or interactive media such as video games, CD-ROMs that teach foreign languages, or an information kiosk in large cities.

·Web-based - mostly multimedia communication but via the internet so sending things through a fast broadband onto peoples web browser on any electronic device. (M1)

Effective business communication is communication which is formal and easy for all people national and international to understand so instead of greeting people the way we text like hey, hiya. These might be easy enough for most to understand but others from overseas would understand things more like good morning or good afternoon. (P2)

Written presentations are usually a presentation produced using an electronic software and instead of using colourful slides and huge graphs to produce and present financial accounts they use written information, this can be informal just so that the person you are presenting to can understand or they can be formal, fo0r example presentations that deal with business matters relating to finance or policy, such as government reports. (P2)

Oral presentations are presentations in which doesn't need to have a presenter, it has a lot more information and it tells everyone listening everything that the presenter would usually say for them. (P2)

Tesco:

Employees at Tesco influence the business by helping the business in whatever way they possibly can. (P2)

This supports the business's success because it doesn't matter what they are doing but there is still an increase in income, an example of where this can be seen is when the shop assistant politely helps a customer in finding a product/service making it simpler for the customer to purchase this item, bringing in more revenue to the business. (D1)

Suppliers at Tesco have an influence on the business because they bring in the supply/products for the company. (P2)

This has an effect on the success of the business because if they didn't have the supply then they wouldn't be able to earn any money meaning a huge loss in the company, they also need to get the correct stock as they need to sell what they have advertised a scenario where there would show evidence of this is when they were selling horse meat and everyone had a problem with it as the suppliers had been changed. (D1)

The Trade Unions play a vital role in the business because they need to ensure the welfare of its members such as safeguarding the interests of its members, protecting the reliability of its trade, achieving higher wages by securing economic benefits. (P2)

Because of Trade Unions people feel supported this impacts on the success of the business in many ways, evidence of this can be seen whenever someone in the business is having a problem in the workplace or they need some time then they go to the trade union and they can speak to them to make sure the business stays running smoothly. (D1)

Similarly to employer associations, for example representing employers in collective bargaining negotiations. Such representation is optional for employers under the Law on Unions and Collective Bargaining Agreements, although it is compulsory for employees. (P2)

Local communities will always have an influence over a large business such as Tesco because they are the people who bring in the money to the business as they trade for items they are selling. (P2)

The influence local communities have on Tesco's impacts their success hugely for example if they didn't come into the business and pay for things, there wouldn't be much of an income at all. (D1)

The Government has a role in influencing all industries, they influence Tesco's by putting taxes on the company. (P2)

They impact the success of the business by making them pay more or less money into the government changing how well they perform as a business. This can be seen when the government change taxes either raising them or lowering them. (D1)

Tesco communicates to its customers through all types of advertising, they have been seen on billboards, they are on TV they have been seen on the Internet as pop up adverts and even through radio. (M1)

This contributes to the business success because it makes more people aware of the business bringing in more people into the business making more of a profit so the business is more successful. (D1)

Tesco communicates with its Internal Stakeholders through wages or face to face contact as they are all people who work there so they are easier to communicate with and when they pay them can show whether something is going wrong or they are doing something right. (M1)

However it is slightly more complicated with the external customers as they are not as local and it may take longer to contact them or speak to them, however they can send through feedback whether there is something wrong with their service for the business and again through money, depending on who it is (if it is suppliers then they don't get paid a wage, whereas other external customers would be given wages or a product or service), Tesco also communicate with external customers through the advertisements that they use. (M1)

These methods are reasonably effective as the business will seems to make a very large profit even though they have so much going out of the business they manage to bring more in through advertising and sales. (M1)

This contributes to the success of the business because the more profit the business makes then the higher rate of success the business is bound to receive. (D1)

Find an example of communication from Tesco

(Assess its effectiveness by identifying strengths and weaknesses. Can you suggest how they will improve? Screenshot the communication and add to your report.)

What impact does this have on the success of the business?

Tendring District Council:

Employees at TDC influence the business on a daily basis, for example they make sure all of the jobs that they have been set are complete to a high quality standard for the public. (P2)

This supports the business's success because it gives them a great reputation with the area an example of where this can be seen is the bin men go around and collect ask of our rubbish and recycling so that we don't just throw it out into the streets, trying to keep it tidy. (D1)

Suppliers at TDC will influence TDC in some ways because they will still need some supplies to carry out the services they provide for the public. (P2)

This has an effect on the success of the business because without the supply they would fail to keep the public happy as they wouldn't be able to maintain the area a scenario where this would show evidence of this is if the bin men didn't have their trucks then they wouldn't be able to go around and collect people's rubbish. (D1)

The Trade Unions are very important to TDC because they are always there for everyone in the workforce. (P2)

Because of Trade Unions people feel supported this impacts on the success of the business in many ways, evidence of this can be seen when you see any person working for TDC they always seem happy to be doing what they are doing and this would usually be down to trade unions to be there for them and keep them happy making a better reputation for the business. (D1)

Local communities will play an integral role within its local council it will always have an influence because the local communities are the people who they provide services for. Some examples of how it influences is the local communities are grateful and want to give back so they either just pay taxes or they try to help fund the government in other ways. (P2)

The influence local communities have on TDC is integral to its success as the organisation works for its community. Examples of how the local community impacts their success are by giving feedback to either improve or change the way they help the community or by passing taxes to the government. (D1)

The Government has a role in influencing all industries, they influence TDC by providing them with most of the money they use in their area. (P2)

They obviously impact the success of TDC because they basically own the business, they manage the money that TDC get and they make sure they don't go overdrawn or spend it unwisely. (D1)

TDC is a not for profit, charitable organisation which means that they only need to communicate with the people in their local area showing them new services or they ask for an opinion on a planning request or speak to them about a change in the services they provide. (M1)

This contributes to the business success because it helps them to know what it is that their target market wants and it keeps them up to date with the area they are located, and allows them to keep almost everyone happy. (D1)

TDC also communicate with their internal customers through face to face most of the time or they will talk over the phone, they can also communicate through wages like Tesco if they are doing a good job let them know or let them know if they fail to do so. (M1)

TDC don't really communicate with external customers through advertisements, they communicate mostly through actions by showing that they do listen to the public as they try to introduce all new ideas or improve existing services to the public's wants and needs. (M1)

I would say that these methods are effective as there aren't many complaints handed into the TDC and they are still widely known in the local area as they send things through the post like information leaflets etc. (M1)

A partnership between Tendring District Council (TDC) and Essex Police means police officers will spend more time on patrol in Clacton town centre during the summer.Insp Darren Deex with Cllr Lynda McWilliams

In recognition of the additional challenges brought by the busy tourist season in the resort, each organisation has committed ?10,000 to the operation.

There is a natural increase of criminal activity during the summer, and to provide reassurance for the local community that criminals are being both deterred and dealt with there will be additional high visibility policing during the day and evenings throughout July and August.

It will also allow officers to interact more with the community, particularly young people, and businesses. The operation will target those causing trouble, and some patrols will be joined by accredited officers from TDC.

The project demonstrates the partnership working between TDC and Essex Police, which often sees officers from the two organisations teaming up - such as carrying out checks on taxi drivers or on licenced premises.

Last year a similar operation saw 19 arrests and 26 people stop-searched, with a total of 560 hours of additional high visibility patrols carried out. Crime figures for the period of the operation compared to the previous year saw robbery offences fall 40% and violence with injury crimes go down 6%, while shop theft fell by 20% and anti-social behaviour incidents reduced by 29%.

Lynda McWilliams, TDC Cabinet Member responsible for community safety, said it made sense to repeat the operation.

"Following on from the success of last year, I am pleased that this operation will be returning in 2019," Cllr McWilliams said.

"With additional high visibility patrols, public confidence will increase and residents, businesses and visitors should feel safer."

Inspector Darren Deex, who leads the Tendring Community Policing Team, added: "This operation, paid for with significant funds, will we hope not only put the public at ease, but also allow them to support the police and the work they do for the community.

"As the population in Clacton increases over the summer due to tourism it is only natural the crime rate should rise, and this is about responding to that. I am confident we can keep people in Clacton safe over the summer, just as we do year-round." (M1)

This has had an impact on their success as it was a big news story so they got more publicity for doing something good meaning more people might trust them and they will become more popular in the world of politics. (D1)