Volvo Car Coporation Essay
Volvo Car Coporation
Volvo Car Corporation is rewriting the rulebook on how the cars in the future will look with the 3CC prototype being unveiled to the public for the first time at the Michelin Challenge Bibendum in Shanghai, October 12-14, 2004. From the outside, the Volvo 3CC has an iconic funky-cool tapered shape designed to make a dynamic statement that nonetheless is unmistakably Volvo. Under the hood is an electric powertrain that quietly propels the Volvo 3CC to a governed top speed of over 135 km/h (85 mph) and delivers zero to 100 km/h (62 mph) acceleration in approximately ten seconds – with zero emissions!
Just 3899 mm (153. 5 in. ) long, 1624 mm (64 in. ) wide and 1321 mm (52 in. ) high, the Volvo 3CC has dimensions similar to a classic 2-seater sports car – but that is where similarities end. For the sporty vehicle packs a surprise: a unique two-plus-one configuration, providing seating for two adults in the front and a unique rear seat solution for an additional adult or two children. This 3-seat configuration provides a unique experience with regards to the occupants’ communication, unprecedented rear occupant’s comfort and all-around visibility for all passengers.
With the Volvo 3CC, Volvo Cars is pioneering a new way of looking at mobility so future generations can enjoy the same freedoms the car has given my generation. We believe it is necessary to show new ways to reduce pollution and congestion,” says Lars Erik Lundin, Vice President & General Manager of the Volvo Monitoring and Concept Center VMCC. The Volvo 3CC is the brainchild of the designers, engineers and business people at the Volvo Monitoring and Concept Center think-tank in California. Their task was to create a `future-proof concept? that would enhance sustainable mobility.
A car not only fuel-efficient, versatile, comfortable, and safe, but also exciting to drive and look at. “We want to connect in a positive way with consumers so that they say ‘I want to be seen in this car’,” Lars Erik Lundin explains. “We want to add emotional value to people’s lives by offering an environmentally compatible car that appeals to all the senses, and which people want to drive. ” Despite its compactness, the Volvo 3CC has been designed to feel spacious through organic lines, and light colors. Inside, the fixed eye plane ergonomics and low profile A-pillar create a sense of openness aided by three transparent panels in the roof.
As the doors open by swinging upwards, a floating dash panel slides forward to ease ingress and egress. A unique sliding seat system also assists ingress and egress to the rear seat. The pedals also adjust for individual requirements. But Volvo Car Corporation’s aim was not just to make the 3CC look good – they also wanted to deliver on overall sustainable mobility goals by providing excellent efficiency. Volvo has achieved this objective through good aerodynamics on a compact footprint, lightweight body materials, and an electric powertrain.
University/College: University of California
Type of paper: Thesis/Dissertation Chapter
Date: 2 November 2016
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