Virgin Group Essay Topics

Case Study the Virgin Group

PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an “endorsement brand that could not always offer real expertise to the businesses which it is associated”. So the real question is “Can The Virgin Group be good/successful in every business it gets into?”… View Article

Virgin Mobile Pricing Strategy

1.) Given Virgin Mobile’s target market (14 – 24-year-olds), how should it structure its pricing? The case lays out three pricing options. Which options would you choose and why? Be as specific as possible with respect to the various elements under considerations (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges, etc.)Given… View Article

Leadership of Richard Branson

Richard Branson, the founder of Virgin Group has been a household name in the United Kingdom for over twenty years. He is well respected in the business world. He is the founder of the Virgin Group, which is known for many different things such as cell phones, record labels, airlines and many more. “Branson is… View Article