We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Variables Essay

Essay Topic:

Paper type: Essay

Words: 251, Paragraphs: 6, Pages: 2

Sorry, but copying text is forbidden on this website!

or Listen to your own essay

Problem recognition, info search, evaluation, purchase, post purchase role of marketing in these:

1. Geographic: dividing market into different geographical units Groups: nations, regions, states, municipalities, cities, neighbourhoods Eg customizing hotels and rooms to suit the location (beach vs city).

2. Demographic: dividing the market into groups based on demographic variables *consumer needs, wants and usage rates often vary closely with demographic variables Groups: age and life-cycle stage, gender, income, family size, income, occupation, education, religion, nationality Eg different products and appeals to different target:; gender for clothes; income for luxury goods.

3. Psychographic: dividing the market into groups based on social class, lifestyle or personality characteristics Groups: socioeconomic status, lifestyle, psychological/ personality traits, values Eg socioeconomic status has strong effect on preferences in cars, clothing, home furnishings, leisure activities, reading habits.

4. Behavioural: divide market into groups based on consumers’ knowledge of, attitude towards, uses for and responses to a product Groups: purchase occasions, benefits sought, user status, usage rate, loyalty status, buyer-readiness, attitude towards product Eg knowledge of product that affects the attitude towards it, way they use it, their responses to it Markets consist of buyers, and buyers differ in one or more ways.

They may differ in their wants, resources, locations, buying attitudes and buying practices.” (Kotler et al. 2007, pg.345) List and describe in detail the four major variables used for segmenting markets. For each of the four major variables list and describe three groups within that variable. Provide examples of your choice to illustrate your answer.

You may also be interested in the following: individual cultural variables

How to cite this page

Choose cite format:

Variables. (2016, Feb 22). Retrieved from https://studymoose.com/variables-essay

Is Your Deadline Too Short? Let Professionals Help You

Get Help

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service
online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b

online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b

image

Your Answer is very helpful for Us
Thank you a lot!