Values, Mission and History of Amazon.Com Essay

Custom Student Mr. Teacher ENG 1001-04 2 January 2017

Values, Mission and History of Amazon.Com

Amazon. com is an American multinational electronic commerce and it’s the world’s largest online retailer. It has separate websites for United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, India and China. It also provides a really good service of international shipping for some of its products to reach other countries. “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online” This shows how the company works in regard of its customers and always tries to grow in their interest, its customer-friendly policy.

Amazon’s mission is to continue to offer quality products and services using the best technology available and at a reasonable price. This results in loyal customers and always maintaining shareholders interest and company profits in mind. They also want to expand geographically (expected to launch its websites in Poland, Netherlands and Sweden), increasing the number of customers and keep improving our main competitive advantage. Putting together hard work and fun they seek to offer the best working environment to their employees, promoting career opportunities, and to increase their responsibility to environment and the society. pic of Bezos) Jeff Bezos created Amazon. com, Inc. in 1994, and the site went online in 1995. It started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, and toys.

Bezos chose the name “Amazon” because it was a place that was “exotic and different” and it was the river he considered the biggest in the world, as he hoped his company would be. Since 2000, Amazon’s logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile). A goal was to have every product in the alphabet. picture of the logo “You could say that they sell everything from “A to Z”” + old logos) Internet had just started to gain a tremendous popularity in 90-ties and it had started to affect people’s lifestyles and the way they do business. As Internet was slowly but penetrating into the daily life, companies started perceiving the web as a new avenue for commerce. In 1990 Tim Berners-Lee created the first World Wide Web server and browser. It opened for commercial use in 1991. In 1994 other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut.

In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared. Originally the business was based out of his garage in his Washington home. Later, Bezos decided that he had to create more than just a bookstore if he wanted people to come back as customers. He added the option of buyers to write their own book reviews, which is a huge credit to Amazon. com’s success. People began to look at Amazon as more of an online community and not just a place to purchase things. By 1997, Amazon. com had generated $15. 7 million in revenue. Once the company went public the same year, they decided to add CDs and movies to the website.

In 1998, Amazon added some new items: software, electronics, video games, toys, and home improvement items. In 1999 the company opened four order fulfillment centers in Fernley, Nevada; Coffeyville, Kansas; and Campbellsville and Lexington, Kentucky to handle the large mass of orders. Time Magazine featured Jeffrey Preston Bezos as Person of the Year in 1999, calling him “king of cybercommerce. ” Amazon added Marketplace, where sellers of used books could offer products for sale with a small commission collected by Amazon and also teamed up with many companies to offer their products through the website.

The Amazon Kindle, first of its name. When the original Kindle launched in 2007, it was immensely popular, selling out within hours and remaining out of stock for months, but it also wasn’t the same as today. It had smaller screen and memory and was originally sell for $400. (Pic of old kindle and new kindle). In January 2009, Amazon reported $6. 7 billion in fourth quarter 2008 sales. The company now has centers in 12 U. S. states and eight countries. Its headquarters are in Seattle, Washington, and the company employs more than 21,000 people worldwide.

With $3. 9 billion in annual sales, Amazon. com had without a doubt come a long way from its start as an online book seller. Today Amazon is the biggest online retailer in the world. The company is publicly traded, and it is valued at more than $84 billion. The company reached more than $48 billion of sales in 2011 and $ 0. 63 billion in profits. The company hasn’t stopped it’s growth, even after the financial crisis hit the world in 2007. It is one of the fastest growing web companies in the world today.

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