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History of Typography

First of all, what is typography? Typography is the art of letter forms being organized into certain words or sentences. Typography came from the Greek word typos which means form and graphe which means writing. Most people would agree that a German man named Johannes Guttenberg was the one who invented typography. Before Guttenberg, everything had to be scribed by hand which was very time consuming. Guttenberg also created blackletter, the first ever typeface. Since blackletter looked very compact, a…...

Interpretation of Carol Gilligan’s “In a Different Voice”

“In a Different Voice” by Carol Gilligan has been called a revolutionary book, a turning point in the development of feminism, or at least feministic psychology. It is hard to say whether Gilligan herself pursued such a purpose, although she declares rather ambitious objectives, which are to “to bring women's voices into psychological theory and to reframe the conversation between women and men” . The question statement demonstrates that, under Gilligan, women voices were not previously heard by psychologists. As…...

History of graphic design

To understand the nature and characteristics of visual communication, first it is important to define visual communication. Well, as the name suggests, it is communication of ideas and information through visual representation and display. Basically, it involves photography, signs, art and typography. However, recent studies and research on the subject have revealed that now visual communication is a more focused term, involving mainly web and graphic designs used for advertising. Earlier, visual communication was not a commercialised phenomenon. The first…...

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External and Internal factors at Sony Ericsson

Sony Ericsson In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture, Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a range of mobile communication products that went far beyond the simple mobile phone technology of its time. Marketing Marketing, more than any other business function, deals with customers. Creating customer…...

Gillette Innovation

Gillette with over 70 percent market share in the wet shave market in both the US and Europe dominated the category. This dominance was born from a relentless pursuit of better shaving technology, a willingness to invest whatever was needed to manufacture its products effectively, and a formulaic, integrated marketing strategy. Gillette prided itself on its innovations in shaving technology and its ability to persuade consumers to trade up as new improved versions of existing razors were launched. In 1990,…...

Mythological Companies: Gillette Venus

Gillette Venus How you ever noticed how many Mythological places or figures are used in the names or logos of companies today? Although many people don't believe in the Greek and Roman gods, they are very famous, or sometimes infamous, because of their fascinating stories. Many business owners use mythological figures to help portray their company's product or service. Gillette Venus, for example, bases their name off of the Roman goddess Venus, also known as the Greek god Aphrodite. The…...

Quality at Gillette Argentina

Jorge Micozzi, President for Latin America of The Gillette Company, looked up from the report on Argentina’s Total Quality Management (TQM) program that was going to be delivered to the corporation’s quality council in early 1999. “As you can see from these business measures,” he told the casewriter, “our TQM program has been very successful. This has been my most important program and Victor Walker, program manager, was the key to its implementation.” Micozzi described the early days of the…...

Gillette Case Study

It has been empirically proven that having too many options makes decision-making harder. In fact, some studies show that having to make too many decisions can leave people tired, mentally drained and more dissatisfied with their purchases. If you look at the major development milestones of Gillette, they occurred in 1903 // 1971 (68 years later) // 1990 (19 years later) // 1995 (5 years later) // 1998 (3 years later) // 2002 (4 years later) // 2004 (2 years…...

Developing the Marketing Plan Case: Gillette Indonesia

I. BACKGROUND In October 1995, Chester Allan, Gillette's country manager in Indonesia, was developing his unit's 1996 marketing plan. Once completed, it would be forwarded to Rigoberto Effio, business director in Gillete's Asia-Pacific group based in Singapore. Each year Effio received and approved marketing plans for the 12 countries in his region, which reached from Australia to China. Once approved by Ian Jackson, Asia-Pacific group vice president, the overall marketing plan-for the region would be reviewed subsequently, along with other…...

Chemical Eric

Part 1 1. What hormonal problem could be causing these symptoms? His pituitary gland isn’t working because it has a tumor on it causing his problems like bad coordination, being very tall and skinny (6ft, 150lbs, and size 13 shoe), right knee swelled, ulcerated sores on lower left leg that wouldn’t heal, often was sick and didn’t feel good, and having large hands and feet. 2. Why would joint damage be associated with rapid growth and low testosterone levels? Joint…...

The Yellow Wallpaper’ by Charlotte Perkins Gillman Analysis

Hypothesis: Gillman uses the yellow wallpaper to expose oppression against women living in patriarchal society in the 19th Century. After studying and interpreting Charlotte Perkins Gillman’s short story ‘The Yellow Wallpaper’, I am able to make the hypothesis that Gillman uses the yellow wallpaper to expose oppression against women living in patriarchal society in the 19th Century. The short story is written based on Gillman’s own life when she underwent “nervous prostration” after the birth of her daughter. Gillman allows…...

Global Strategy of Sony Ericsson

In 2001, Sony Ericsson is established by the Japanese company Sony (a consumer electronics corporation) as a fifty-fifty joint venture with the Swedish telecommunications company Ericsson (a mobile communications infrastructure and systems business) which offers mobile phones, accessories and applications. Before the merger, its provides expertise in mobile communication, after the merger, its provide both the consumer electronics and content expertise. In 2011, Sony Ericsson changes their global strategy by focusing more on high end smartphones. At the same times,…...

Film Review Brazil (1985) by Terry Gilliam

"Brazil" is set in a dystopian future, where society is closely monitored and its freedoms infringed upon by the Ministry of Information. The film is a humorous approach to the dystopia genre, which isn't surprising given that the film is directed and co-written by Terry Gilliam (the creator of Monty Python). The film is the story of Sam Lowry, who has a boring life working for the Ministry of Information until it changes through a strange events, which shows us…...

Parenting According to Erickson’s Psychosocial Theory

Introduction Erick Erickson is a well known theorist. He was a student of Freud and was greatly influenced by his work. Erikson's theory is known as one of the best theories of personality in psychology. While he accepted Freud’s theory of psychosexual development, he felt that it was incomplete. It did not recognize social and cultural influences It did not recognize development changes beyond adolescence It did not put enough emphasis on ego development This theory focused primarily on development…...

Gillian Clarke – Neighbours

Gillian Clarke is a Welsh poet whose writing often uses natural and rural settings to explore larger themes and ideas, particularly political ideas. She draws on the Welsh landscape and her experience of sheep-farming on the small-holding where she lives in West Wales. She has been the National Poet in Wales since 2008. The Chernobyl Nuclear Plant in Russia was the site of a massive explosion in 1986. Radiation from the accident killed people and animals from the local area,…...

Erich Maria Remarque

“If you tell the truth, you won’t have to remember anything” (Mark Twain). Throughout my life I have come to recognize many truths. Sometimes I would tell the truth and sometimes I would lie, but when I lied I didn’t always get away with it. Although I do lie about some things and get away with it, I still feel bad about doing it. Throughout my life, Algernon and Jack’s false identities, Father Hooper’s sacrifices, Dr. Heidegger’s experiments, Eldorado’s disappointing…...

Modernism, Erich Heckel and Primitive Art

The names Erich Heckel and Die Brucke are inseparable in the world of art. It is not without a fair amount of controversy that this artistic movement is regarded though. Heckel, and others were more interested in the primitive form of art which they thought to be purer than the more modern realistic style that had evolved in Europe at the time. But how did the ‘primitive’ art of Africa and other areas affect the style of this movement during…...

Erickson stages of child development

Erik Erikson's theory of psychosocial development is one of the best-known theories of personality in psychology. Erikson believed that personality develops in a series of stages. Erikson's theory describes the impact of social experience across the whole lifespan. Erikson theory focuses on physical, emotional, and psychological stages of development. According to Erikson personality developed in eight developmental stages throughout life span and the need of each stage must be met or resolved before the move to the next stage. If…...

Fast Food Nation by Eric Schlosser

Being the world's busiest and most effective country, America and individuals of America require to be kept continuously sustained. Now the country can operate on electrical energy and petroleum but individuals require to be kept fed with food and obviously with a busy schedule, food requires to be readily available, be effectively cheap, wonderfully tasteful and be hunger-relieving. The junk food industry handles to achieve the task quite successfully until and unless it's long term negative effects on the body…...

Explain Erich Fromm’s twofold meaning of human freedom

Erich Fromm is a German psychologist explored human freedom. He wrote about the two folds of human freedom, which are, the freedom “from” traditional authorities such as the state and (2) the freedom “for” actualizing one’s individual destiny. In his work about the Freedom in History, Fromm argues that the people came to understand the real meaning of freedom in the 20th century. They thus fight to defend it. This is because it brings a lot of joy to the…...

Barbie: the Early History by Erica Wolf

Do you know anyone who has their own dream house, super fun pool house, pink convertible, or their own magical musical movies? No, I’m not talking about Paris Hilton or Lindsay Lohan, This girl is more classic, and more of a role model to every little girl around the world. She’s a fun, outgoing character with an outfit for every occasion. She’s Barbie. Today we will learn about this amazing doll and the affect she has had on toy industry.…...

The Influences of Oscar Wilde

Throughout his life Oscar Wilde had many strong influences exerted upon him. During his early childhood his mother influenced him and into college some of his professors and certain philosophers left a substantial impression upon him. Into adulthood these influences leaked out in his writing. These influences gave him ample ideas for writing The Picture of Dorian Gray. Wilde's study of the Hellenistic ideals of Epicurus, his coddled lifestyle as a child and his devotion to the movement of Aesthetics…...

A Summary of the Book Fast Food Nation by Eric Schlosser

Customers, food critic and competitors are all praises over McDonald’s French fries for its unique and distinctive taste.   However, its taste has nothing to do with neither the potatoes that they use nor their cooking equipment.  The source of its distinctive taste has largely to do with cooking oil which is a mixture of 7 percent cottonseed oil and 93 percent beef tallow, which also explains why it has more saturated fat per ounce than a McDonald’s hamburger. They switched…...

Web Design

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side)…...

Paula Scher Research Paper

Paula Scher, also referred to as America's first style woman, is a graphic designer, illustrator and art teacher. The Tyler School of Art in Philadelphia is where Paula Scher majored in illustration and finished her BFA in nineteen seventy. As a trainee Scher abstained from graphic design as she was short of the required tidiness artistry, and she did not like lining up Helvetica on a framework. "The act of arranging the Helvetica type-face on a grid advised me of…...

Summary of History of Graphic Design by Meggs

- From the early Paleolithic to the Neolithic period (35,000 BC to 4,000 BC), early Africans and Europeans left paintings in caves, including the Lascaux caves in Southern France. - Early pictures were made for survival and for utilitarian and ritualistic purposes. - Petroglyphs are carved or scratched signs on rock. - These images became symbols for what would be the first spokenlanguage. - Cuneiform – Wedged shaped writing, created in 3000BC. Started as pictographs. - With the discovery of…...

The Netherlands-Based De Stijl Movement

The Netherlands-based De Stijl motion welcomed an abstract, pared-down visual centred in standard visual components such as geometric forms and main colours. Partly a response versus the ornamental excesses of Art Deco, the minimized quality of De Stijl art was visualized by its creators as a universal visual language appropriate to the modern period, a time of a new, spiritualized world order. Led by the painters Theo van Doesburg and Piet Mondrian - its main and celebrated figures - De…...

Postmodernism in Graphic Design

I. Abstract Postmodern graphic design is one of the most prominently cited trends in the fields of advertisement and design from 1960s to 1990s. However, most critiques from modernist groups initially denied the existence of this trend. Through the different movements established during these years, such as Punk movement, pop culture movement and Dadaist arts, postmodern art has evolved well enough to be popularized globally by different designers.  In the findings of the study, prominent individuals following the postmodern trends,…...

Postmodern Frame Essay - Text in Art

The use of text within to the visual arts can be traced back as far as the inscribed carvings found on cave walls created by the Indigenous population of Australia approximately 46000 years ago. However, over the past few years, the use of text in art, also known as the art of typography, has become a frequent means of communication for artists in the creation of their works. Text within art can be projected, scrawled, painted, computerised and carved to…...

Critical analysis of affected of economic crisis on the luxury brand market

I- Introduction Luxury Market has been important parts of the global retail market as well an important part of the global economy. Bain & Company (2011) estimate the value of traditional luxury market including fashion, jewellery and Dinnerware line represents approximately € 150 billion to € 200 billion in 2010 which is an dramatic increase from estimate that the global luxury market was worth about $ 86 billion in 1990 (McKinsey & Co, 1990). Since the 1980s, the luxury market…...

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