Specific services should work in collaboration with other organisations in order to succeed. Tourism is a very competitive and complicated sector and many business develop links with other services as a way of increasing earnings. If for example Thomas cook didn’t deal with other hotels, insurer, business selects up on arrival, Thomas cook wouldn’t make any profits, as customers wouldn’t wish to book a holiday with a company who don’t secure insurance, which if an accident occurred they would have thousands to pay without any settlement.
Also if customers were to book with a company who didn’t book with certain hotels, you could wind up anywhere without any details about it. Whereas if Thomas cook have correlations with hotels they are most likely to be more secure and nicer hotels, indicating customers trust Thomas cook understanding the hotel is great one. This increases revenue due to more repeat purchases. E. g. a hotel might work with local tourism attractions and occasions to offer its guests discount admission.
Trip operators utilize airline companies and hotels when assembling their vacations, which are sold through travel agents.
Independencies and interrelationships Being synergistic means relying on others. We all depend on others for aid and support throughout our lives. The success of trip operators and the variety of vacations they offer depends really much on how well travel representatives are promoting the services and products of the tour operator and how successful they are at persuading customers to purchase specific vacations.
If the travel representative is not offering holidays, then neither is the trip operator. This shows the interdependency of these two sectors.
Another example is visitor attractions experiencing a decline in the variety of visitors due to problems with transport systems and ease of access. Interrelationships: The various components of the travel and tourism sector can not work in seclusion. They each depend on others for success, e. g. a good flight on time, and going to a great hotel. Tour operators collaborate with travel agents and airline companies. Nowadays the chain of distribution frequently connects straight in between the suppliers i. e. accommodation company and airline company to the customer, missing out on out the travel representative or trip operator.
This is becoming more common as people get more confident about booking online. Some tour operators like Portland sell direct to customers and miss out the travel agent. Interdependencies: Some relationships are often optional for example during a one of promotion, whereas interdependencies are where one of the organisations is dependent on the other for its business. For example Ibiza airport and the tourism industry in Ibiza is interdependent on the airlines which fly into the island in order for them to bring passengers who then spend their money, of the airport had no airlines then there wouldn’t be a need for an airport.
Another example could be where a tourist office like Chester is advertising an attraction. The attraction relies heavily on the tourist office to promote and advertise their attraction, which will therefore lead to more customers purchasing tickets etc to go to the attraction e. g. chester zoo. Examples of interrelations Hotels e. g. the Hilton hotels, airlines etc easy jetinternet tour operator/travel agent e. g. Expedia customer The places where people stay are the hotel. If hotels didn’t have interrelations with airlines, they wouldn’t have any customers.
Hotels rely on customers traveling to the destination where the hotel is through the airlines which for example could be easy jet. The airlines then rely on internet purchases and travel agents to receive bookings with their airline. If bookings are not taken online or through travel agents the airlines won’t be receiving passengers for the flights, and the hotel will not be receiving customers to stay at their hotel. All of these people rely on the main interrelation which is customers.
Without customers not one of these parts of the interrelation would be in business, therefore there will be no revenue increase, and they won’t be able to break-even. Alton towers is one of the most popular theme parks in the UK. It has its own themed hotels. In those hotels they advertise the Alton towers theme and water park everywhere they possibly can. They advertise through having posters and pictures on walls around the hotel, selling gifted items relating to the theme park in the hotel shops, aving information desks at the reception lobby too provide information about the theme parks and offer leaflets and park maps to help customers around the parks. It also works vice-versa, where the Alton towers theme parks advertise and promote their hotels before entering the theme/water parks and also around the parks on billboards and posters etc. this brings awareness to the customers and will hopefully lead them to choose to stay at one of their hotels. Airlines and hotels also advertise each other. Airlines like Thompson and Thomas cook have their own broaches where they sell and promote different hotels.
This is how they interrelate with each other. If it wasn’t for Thomson and Thomas cook to advertise certain hotels in brochures and over the internet, the hotels wouldn’t receive as many customers. This also works the other way around where hotels advertise airlines; however it is not as wide spread. Airlines can be advertised on certain hotel websites or even on posters/pictures around the hotels when you arrive. Travel agents will advertise and sell attractions to customers on the high street. They may organise trips for a weekend or just day trips.
There linked to tour operators, they may package a holiday around a specific attraction. For example Thomas Cook works directly with Disney to sell attraction tickets. They will organise how the tourists get to and from to the attraction. They will work together to increase revenue for both organisations. Tourism development and promotion, for example national holidays work with Chester zoo to take people on trips there when trying to promote an area, they will want to include the attractions of the area so they will work together with attraction managers to advertise both areas and attractions.
Accommodation and attractions have to work together. They could provide accommodation right on the actual attraction ground to increase tourism for example Disney land and the Disney hotel. They can carry out the theme of the attraction onto the accommodation. No matter where people go in the world they will want to be reassured that they are safe and their belongings are safe therefore they may want insurance if they are on holiday visiting the attraction. Attraction.
Attractions are also linked to trade associations and regulatory bodies for example some attractions like the pleasure beach blackpool are part of the association of leading visitor attractions and they work with TICs and tourist boards to attract people to an area or country. Hotels airlines (could be Thomas cook etc tour operator- Thomas cook travel agent- Thomas cook (or could miss out travel agent and sell direct to customer customer The places where people stay are the hotel.
If hotels didn’t have interrelations with airlines, they wouldn’t have any customers. Hotels rely on customers traveling to the destination where the hotel is through the airlines which for example could be Thomas Cook. The tour operator is who you buy the holiday from which is vital for customers, because if Thomas cook were not a tour operator no customers would buy from them. A travel agent is then who you buy the holiday through, travel agents speak to customers in person in a customer environment on high streets etc.
If bookings are not taken through travel agents the airlines won’t be receiving passengers for the flights, and the hotel will not be receiving customers to stay at their hotel. If the travel agent is missed out the customers will buy straight from the company Thomas Cook online on the internet. All of these people rely on the main interrelation which is customers. Without customers not one of these parts of the interrelation would be in business, therefore there will be no revenue increase, and they won’t be able to break-even.
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