Trademark Essay Topics

Juiced Softball Bats

What is an altered bat (also known as “doctored bat” or “juiced bat”) is a bat that has been physically altered from it’s “out of the wrapper” certified condition. (CincySoftball.com) Popular bat alteration include painting, end-loading, and shaving the barrel. Players, who are aware that the performance of composite bats tends to improve with use,… View Article

Battle of the Beers

Introduction This case is about the intense battle between beer rivals in the United States, particularly between Anheuser-Busch (A-B), the world’s largest brewer, and SABMiller, the world’s second largest brewer. It discusses about how the companies used advertising in their brand positioning in order to compete with each other and increase the sales. This case… View Article

How well does Zara’s advantage travel globally?

Zara has several advantages when it expands its operation in global markets. Firstly, Zara has always promoted its products via its stores and it had its own centralized distribution center which will translate to low advertising and logistics costs when it enters new markets. As opposed to its competitors who would invest heavily on advertising… View Article

The Large Household Appliance Industry

1) How would you characterize the large household appliance industry and market? According to the textbook, I would characterize the large household appliance industry and market have great potential and opportunistic revenues; especially, in the developing countries such as China, India, and Southeast Asia areas with great portion of population do not own any or… View Article

Sample SWOT analysis

SWOT analysis shows strengths, weaknesses, opportunities and threats. This sample SWOT analysis for David Jones can provide a competitive advantage. Strengths Real Estate is A Strength of David Jones(Has over 200 retail stores in France and Luxembourg)- David Jones Unique Products – David Jones Brand Name – David Jones(since 1838 ) Domestic Market Store locations… View Article

Positioning Strategy

By creating product, service, channel, people and image differentiation Nestle arrives the consumer touch point more easily, effectively & efficiently in comparing with other competitors in the highly competitive food processing market. Product Differentiation : Nestle brings a many of product for target customers. They make available 25 types of minerals in Nido for children…. View Article

SWOT analysis for G-shock watch from Casio

Strength In the SWOT analysis of G-shock watch from Casio, strength of G-shock watch from Casio is an important element. Firstly, we know that G-shock, Baby-G, Edifice and Pathfinder are sub-brands of Casio; they have targeted for a different group and marketed accordingly. Those brands targeting group are urban upper middle class youth. They have… View Article

Quality Improvement

Summary:- Jack Zadow, a consultant has briefed Allan Moulter, CEO at Quality Care about the implementation system will reduce the operational cost, help in reducing the staff, reduce stress of employees, and simplify their service processes. As per the survey they have high customer retention rate Allan has doubt that this huge investment will not… View Article

Myers-Briggs Type Indicator

ISTJ Descriptors • Practical • Analytical • Realistic • Logical • Reasonable • Consistent • Sensible • Serious • Dutiful • Reserved ISTJ ISFJ INFJ INTJ ISTP ISFP INFP INTP ESTP ESFP ENFP ENTP ESTJ ESFJ ENFJ ENTJ ISTJs are quiet, serious people who succeed by  being thorough and dependable. Logical, practical,  and realistic, they… View Article

Banyan Tree Case

Banyan Tree is founded in 1992 by Ho Kwon Ping.The first Banyan Tree opened in 1994 in Phuket Island.The resorts were designed to blend into the natural environment. Corporate Strategies K. P. Ho thinks that company should consider the physical and human environment when making business decisions Business Strategies Goals : “…one of the top two… View Article

Marketing Case Study of “Pamela Shampoo”

What alternatives Mr. Alfred Jones have for improving his social position? Was manufacturing a shampoo a right decision? Alfred who engaged in buying and selling of land- a real estate business and brokering deals were known as dalal. When Alfred grew up, he joined his father’s company as a Director in 1980.His father was the… View Article

Examining the Use of Social Media

Access the Toolwire® Learnscape: Examining the Use of Social Media link located on the student website. Complete the Learnscape Activities. Complete the Toolwire® Learnscape Assessment Part A and Part B. Write a 700- to 1,050–word paper answering the following questions: What are the advantages and disadvantages of easily obtainable information? What are the advantages and… View Article