Toyota Essay Topics

Order Qualifiers and Order Winners for Toyota

Order Qualifiers can be described as aspects of competitiveness where the operation’s performance has to be above a particular level to be considered by the customer. Order Qualifiers may not be the major competitive determinants of success but are important in another way. (Jones, Robinson 2007) Order Winning Factors are those things which directly and… View Article

Resources and Capibilities of Toyota

The purpose of this essay is to apply the resource based view to critically analyse how Toyota use their resources and capabilities to establish core competences, sustain competitive advantage and achieve their corporate strategy. Toyota Industries Corporation was established on November 18th 1926. Their business industries include; Manufacture and sales of textile machinery, automobiles, materials… View Article

A Case Study on: Toyota Revs Up U.S. Sales

Since 1903, Chevrolet or Ford has been the best-selling car brand in the United States until 2002. Between two competitors, Ford is the first position in the market that year Toyota motor corporation of Japan sold cars nearest to the two competitors and Toyota will pass Ford in the very near future as because for… View Article

Quality Management-Toyota

This paper explores multiple published articles discussing Toyota Motor Company’s strengths, weaknesses, opportunities and threats. A review of Toyota’s decisions to hide important information prior to recalls leads us to a discussion of where Toyota can go from here. The paper includes recommendations for Toyota Motor Company in order to move forward after their 2010… View Article

Hybrid electric vehicle

1) Who is the target market for each of the following cars? What do you think motivates them to purchase these cars? A)Toyota Prius B)Toyota Prado The Toyota Prius is a hybrid electric car which is one of the first of its kind to be mass produced and marketed. The unique feature of the Prius… View Article

Toyota Management Planning

In order to keep an organization flowing and to achieve the goals that are set-forth the management teams have to continually watch their planning processes. To make sure that nothing is missed in any of the steps the planning teams such as change management taking charge to monitor the growth is able to happen. For… View Article

Toyota Motor Corporation

Toyota Motor is one of the most competitive companies. Toyota was created in 1937 and since then it operates on the international level. Its products are valuable in Japan, North America, Europe, Asia, and many more countries. Toyota Motor is known by producing automobiles. The automobile Industry is very competitive and prosperous. Some of Toyota’s… View Article

Plug-in hybrid

This is an analytical and comprehensive approach for preparing marketing plan for Toyota Prius, the hybrid car, consists of formulating strategies and implementing them, with suggestions for recommended changes and implementing the plan. Toyota is well known for its innovative and excellent quality cars all over the world. Toyota has started the hybrid project in… View Article

Swot Analysis of Toyota

We have analyzed Porter’s Five Forces of Toyota and PESTEL Model of Toyota. Thus in this post, I will list the SWOT of Toyota. 1. Opportunities -Recovery of auto industry: The automotive industry showed the signs of recovery, which is predicted to be gradual. The market will reach a volume of 129. 9 million units… View Article

Swot Analysis of Toyota

We have analyzed Porter’s Five Forces of Toyota and PESTEL Model of Toyota. Thus in this post, I will list the SWOT of Toyota. 1. Opportunities -Recovery of auto industry: The automotive industry showed the signs of recovery, which is predicted to be gradual. The market will reach a volume of 129. 9 million units… View Article

Product Description

For consumers, reliability and running expenses of a product are the determining factors of choice among many options available. According to Blischke and Prabhakar, “High reliability is achieved through design efforts, choice of materials and other inputs, production, quality assurance efforts, proper maintenance, and many related decisions and activities, all of which add to the… View Article

Strategic Management

* 1. 2012 Competitive Strategy ReportPrepared by:Sara Yeap0008VMVM0112 1 * UMW (United Motor Works) Holdings Berhad is founded by2. UMW Background Worth RM10 billionChia Yee Soh in 1917 as anautomobile repair shop (Bicycle) They aretoday and listed one of the top ten listed companies in Bursa Malaysia strongly operating in Singapore, Indonesia, Thailand, Vietnam, Papua… View Article

Case Toyota Prius

2. Outline the major macroenvironmental factors – demographic, economic, natural, technological, political, and cultural – that have affected the introduction and sales of the Toyota Prius. How has Toyota dealt with each of these factors ? Demographic: The Toyota Prius can buy these consumers who can afford to buy expensive but save, comfortable and „green”… View Article

Company Case MKT 202

1. Microenvironmental factors involve actors, who remain close to the company and they affect the company’s ability to serve its customer. The company, suppliers, marketing intermediaries, customer market, competitors, and publics all of these are part of microenvironment. Toyota Prius introduction and relaunch were affected by several microenvironmental factors. These factors are discussed below: a…. View Article

Toyota Case

1) For a long time there has been an alignment of Toyota vision with both Japanese culture and national and international stakeholders. This alignment can be seen in our opinion according two different perspectives: from the innovation activity and from the social responsibility (attention for environment). Referring to the innovation of the product process, Toyota… View Article

Toyota Prius: Dreaming Big with Hybrid Cars

Although I’m not really on the car level the due to the fact that I drive a 2001 Chevy Venture so I made some research about this model, I find out that Toyota Prius was first marketed from 2000 to 2003 in the U. S now they are thinking of improving the next generation Prius… View Article

Toyota Camry Hybrid Price Sensitivity Analysis

1. Ad of a product priced high in its category: Toyota Camry Hybrid 2. Category: Family/mid-sized cars. 3. Prices: ?2007 Toyota Camry Hybrid: $26,200 ?Toyota Camry (non-hybrid): $18,270 – $27,820 ? avg: $23,045 4. Main competition in US (according to Wikipedia. com, prices according to Edmunds. com): ? Hyundai Sonata: $17,195 – $18,445 ? avg:… View Article

Nissan and Toyota Hybrid Engines

Introduction: Toyota and Nissan are immense automotive manufactories. They were both founded in Japan by Japanese founders. Toyota was founded in1937 by Kiichiro Toyoda (Wikipedia, 2007). Nissan was founded by Yoshisuke Aikawa three years before Toyota, in 1934(Wikipedia, 2007). Both of them considered nowadays two of the largest car manufactures around the world. Although they… View Article

Prius: leaving a wave of hybrids

Toyota first targeted the techies (early adopters), who would be attracted to the car’s technology. The techies modified their cars and posted their achievements online, creating buzz that Toyota could have never done on its own. These techies spoke about the car’s inherent fuel efficiency and ways to modify it to get a better fuel… View Article

Cola in Inida

1. What were the drivers of Toyota´s accelerators crisis? Why was Toyota facing a recall crisis? The drivers of Toyota crisis were Strategic, structural and cultural issues. At the strategic level, the cost reduction strategy added with the increasing of the output volume strategy caused a decrease in quality. Furthermore, the structure of Toyota (HQs… View Article

Financial Risk Management at Toyota

Toyota Motor Corporation (Toyota) is Japan’s largest and the world’s fourth-largest automobile manufacturer. The company offers well-known car models like Camry, Corona, Corolla and Lexus. Though a late entrant, compared to General Motors and Ford, Toyota has become one of the strongest players in the automobile industry. Toyota has continued to set new benchmarks for… View Article

The Toyota Prius

The microenvironment consists of actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing, intermediaries, customer markets, competitors, and publics. During the introduction and sale of the Toyota Prius, four major sectors of the microenvironment attributed to its success: The company, suppliers, marketing intermediaries, and publics. Toyota’s customer… View Article

The Toyota Way

One product that has been a staple for my family as long as I can remember is Toyota cars and trucks. Every vehicle my parents have owned has been made by Toyota. My father, a structural engineer, has always voiced a sincere appreciation for the Japanese automaker. “It’s the Toyota Way”, he would stubbornly proclaim…. View Article

Toyota Motor Manufacturing

Toyota Motors Manufacturing (TMM) faces increasing problems with its seat supply. TMM’s single seat supplier, Kentucky Framed Seat (KFS), is responsible for the majority of the problems with material flaws and missing parts as the major encountered defects. These problems are increasingly occurring with an increase in varieties of and demand for the seats. Toyota… View Article

Toyota – Success and Downfall

There were several advantages of Toyota’s manufacturing system when compared with conventional manufacturing system. Ohno Taiichi was the person responsible in helping Toyota shift from the established method of manufacturing automobiles set by Ford. The basic philosophy was to produce everything in mass quantity to gain maximum economies of scale. The logic was to spread… View Article

Toyota: Operations Management

The overlying mission of The Toyota Motor Corporation is to “develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers’ demands to enrich the lives of people around the world” (TMC, 2006). In order to ensure that each and every segment of TMC excels in this… View Article

Issues Faced by Honda

The 3 issues that are faced by Honda is the conflict between Toyota. Honda is the 1st company developed hybrid not the Toyota but by stubbornly sticking to a bare-bones system, it long a go lost its leadership to its number one Japanese rival. Honda is suffering at the very moment when its two main… View Article

Hybrid Cars

Americans today do not realize that hybrid cars are not cost efficient to buy. This is caused by many factors, many having to do with price of production and gas prices. The cost of production for many hybrid cars is too high causing the car to be to expensive for consumers to buy. They end… View Article


1. In what is Toyota’s new product development system designed to serve customers? “New products are assigned to a chief engineer who has complete responsibility and authority for the product from design and manufacturing through marketing and has direct contacts with both dealers and consumers. 2. In what ways is Toyota’s manufacturing system designed to… View Article

Internal & External Factors of Toyota

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by… View Article