Toy Essay Topics

Lego Case Study

1. What business goals were set by Knudstorp? Ans.Jorgen Vig Knudstorp, the CEO of Lego set the following goals for the company which was performing very poorly, * To remain profitable while maintaining growth, continuous innovation and quality of the products * To reach to broader customer segment * To cut expenses in production and… View Article

Toys for a Big Boys

Ronit Subramanian was seven years old and he was the tallest student in his class. It made him feel very proud. But when he remembered some of the things he used to do as a small kid, he felt a little shy. He wished his mother would not tell those stories to her friends again… View Article

Lego Case Study Analysis

Q 1. What led the LEGO group to the edge of bankruptcy by 2004? By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it… View Article

Lego Case Study

Assignment Discussion Questions for “LEGO” 1. What led the LEGO group to the edge of bankruptcy by 2004? Please focus on the management moves during “the growth period that wasn’t” (1993-98) and “the fix that wasn’t” (1999-2004). 2. Why did Knudstorp’s turnaround strategy work? In your opinion, which actions were the most effective? Which actions… View Article

Mattel’s China Experience: A Crisis in Toyland

In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when… View Article

Otis Toy Trains Explores the Supply Chain

The value proposition of Otis Toy Trains of Minneapolis is to offer well designed, detailed, evocative and luxurious toy trains and their accessories to middle-aged and senior adults. The traits for its critical customers are mainly two aspects. First, the critical customers’ age generally range from 35 to 55 (born from the 1960s to the… View Article