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Theories of Motivation Essay

Edward Murrow, who is known as the father of “broadcast journalism” played a large role in the growth of Mass Media. In fact, it is because of his truthfulness and bravery in communicating the news that Mass Media developed and improved to great heights (Persico, 1988, p.1.). This paper intends to mention a popular person in the history of media and relate it to the choice he has made explaining at the same time how psychoanalytic, humanistic, and diversity is related to his choice.

Psychoanalytic Theory

            Since this theory entails “lot of desires, motivations and that individuals are driven unconsciously” (Schorr, 2001, p. 5). This is why he was able to stay on air in 1936 for three hundred eleven times from twenty seven countries (Schorr, 2001, p. 25). He also unconsciously made this phrase famous: “This is London”, which when articulated, the word this is given immense “highlighting and prominence” (Schorr, 2001, p. 23).

Humanistic Theory

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            Since Humanistic Theory entails the following beliefs: “1) The present is the most important aspect of the person and therefore humanists focus on the here and now rather than looking at the past or trying to predict the future; and 2) Humanistic theory is reality based and to be psychologically healthy people must take responsibility for themselves, whether the person’s actions are positive or negative” which is why Edward Murrow convinced politicians to “argue with each other on television” (Schorr, 2001, p. 67).

Diversity Theory

            Finally, because diversity theory motivated Edward Murrow as well because he dealt with diverse populations, for instance “he would go over to the place of prominent individuals” (Persico, 1988, p. 42). Because of his choice, it turned out to be a trend in the Mass Media world and interviews of popular and well-off individuals in their own homes were conducted by then (Persico, 1988, p. 42).

References  

Persico, J. (1988). Edward R. Murrow: An American Original. New York: McGraw-Hill.

Schorr, D. (2001). Staying Tuned: a Life in Journalism. New York: Pocket Books.

 

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