The video Game Console Wars Essay
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For instance, Nintendo differentiated via product form and design. Instead of the traditional controller where buttons are pressed, the Wii had a wireless motion-sensitive controller, which recognises the player’s arm movements. Thus, actions such as golfing, tennis and even dancing can be detected by the game. It is assumed that the rationale behind this is the fact that “new things and ways of doing things” always grab attention, whether good or bad.
Thus, Nintendo’s aim would have been to gain the market’s attention and then convince them positively about the Wii.