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A gym-like facility and atmosphere provides access to the tools and expertise necessary to allow anyone to pursue their interest in woodworking. We solve the problem of niche woodworking tool availability and variety and eliminate the common barriers to entry in pursuit of these interests such as personal time, space, and money.
Operating under a similar guise as a gym membership or cloud computing model, the user wants access to assets without acquiring, setting up, and maintaining the equipment.
We will provide all access to the tools, workspace, storage, and expertise for woodworking hobbyists and professionals under one roof. Our pilot will consist of one location, strategically-positioned, whose benefits offer high density of target demographic as well as ease of materials access.
The ToolGym solves the problem that exists with any expensive hobby: The resource utilization typically does not commiserate with cost. Much like SaaS models in technology, ToolGym solves this issue with a consumption-based model that commoditizes time, money, and accessibility for the woodworking hobbyist.
Our target market is the trade craftsman and fine woodworking segments where the cost-to-utilization ratio unbalances exists.
Our executive team has extensive experience in developing companies from incubation to exit or sale with deep domain knowledge of the trade craftsman and woodworking industries.
Our finance expertise is based on years of financial strategy consulting deeply rooted in emerging markets and hypergrowth opportunities.
Our sales and marketing team is highly skilled in direct and indirect (channel) sales strategies and leverages a wealth of market analytics expertise to execute market entry and sales growth initiatives.
The woodworking hobbyist who is constrained by the time, space, and money required to own and maintain a workspace to tackle significant woodworking projects.
The woodworking beginners – those with entry-level skills but the desire and resources to pursue.
The trade unions in need of a training facility or apprentice program as well as schools that have carved out shop classes but have an interested audience of students.
Sales Strategy: Full immersion into the woodworking hobbyist culture using positioning (location) and partnerships (with fine/rare woods and finishes suppliers) that will add instant credibility to the services – resources we deliver.
Every hobbyist garage and/or home woodworking space within our target demographic.
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