The Role of Ethics and Social Responsibility


Ethics and social responsibility occupy an important place in human value system. Customer confidence in how business operates has been severely shaking by recent corporate scandals and collapses, such as Enron and bank failures. Hence it is important for companies to consider incorporating ethics and social responsibility into their strategic planning. The (term) ethnics are derivative from the Greek word ethikos, which meaning tradition or character. In philosophy ethical behavior is that which is respectable in the area of moral, philosophy involves in developing, defensive and also recommending concept of right and wrong behavior.

These ideas do not change as one desire” and inspiration This applies whether a company is involve with customers one-on-one, such as apple or Dell, Inc.; there are various ways to define ethics the simplest may be to say that ethics deals with right and wrong. However, it is difficult to judge what may be the right or wrong in a particular situation without some frames of reference.

However” this paper will illuminate the role of ethics and social responsibility in developing a strategic plan while considering stakeholder need and agendas. In addition apple Inc. will be the example of organization drive that will be overstepping the ethics boundaries for stakeholder agendas and the types of preventative measure that could be taking to avoid the situation

The role of ethics and social responsibility

Companies must consider ethics and social responsibility as critical parts inherent components of strategic plan. Ethical and social responsibility criteria must be including as part of the strategic process in before-profit decisions rather than after-profit decisions in order to receive the maximum benefit company spend billions of dollars on product perception and public façade, however “corporation have a great deal of responsibility to their stakeholder to make the best decision for him or her as possible.

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Nevertheless, the decisions should not be unethical that the reputation of the corporation is risking (Wheelmen, T. & Hunger, J. (2010) Ethics ensure that a company achieves its mission, vision, goals, and objectives in such a manner that they give a company a sense of direction and framework. Ethics ensure guidelines are creating that bind the entire organization into one common thread, govern the action of the organizational employees, and avoid deviation from the desired strategic path. Five ways a company can ensure ethics is including in their strategic planning are O Establish explicit ethical goals and criteria,

O Demonstrate commitment to ethical goals and criteria, O Communicate ethical expectations and train workforce to enact ethical goals and criteria, O Assess, and monitor employee behavior and decisions, and O Maintain ongoing proactive integrity continuity management Such a strong focus on ethics will ensure that each set of stakeholders will be happy and ensure that strategic plan that will their needs and wants, and the organization will act in the best interest of each stakeholder.

Considering Stakeholder

The (word) stakeholder means any person with an interest in business, someone who can contribute to the company grows and success or who benefits from its success. The various stakeholders in business have differing role and their level of involvement in the enterprise varies from fulltime to barely involved. The company CEO seeks to use the skills experience and knowledge of each stakeholder group to further the organization long time goal, the stakeholder initial role is to provide the capital a company needs to grow and expand or in the case of a startup venture, the capital need to launch its products or service into the addition stakeholder are valuable asset on growing wealth within an organization, understanding power, and influence that stakeholder may exert is important when conceptualizing the quality management process. The implementation of a quality management process require developing a quality base on culture that emphasize stakeholder involvement and teamwork (Carpenter, M. & Sanders, W, 2009)

Apple Inc. overstepping

Apple Inc. is a company that today’s consumers are familiar with. It is impossible to go anywhere and not see someone using an iPhone or iPods. The devices this company produces play a large role in simplifying every” day tasks and communication. The products may be widely known, but the conditions in which they are producing are rarely if ever the topic of discussion. The Wall Street Journal recently brought to light that Apple Inc. has released a 27 page report deliberating the working conditions throughout their supply chain in Asia, specifically China (Amanda C, 2006) The article is short and only mentions a few of the specific problems, but it definitely calls for big changes to be made with the organization suppliers, and the working conditions of their employees face.

Even though companies have tried to copy the Apple business model, none of them could discover what makes Apple so unique. Many believe that Apple’s success stems from a combination of several factors, including the remarkable leadership skills of a corporate culture of enthusiasm and innovation, and the high-tech products for which Apple is known. However” the combining qualities have allowed Apple to revolutionize the technology and retail industries Apple’s first product, (Amanda C, 2006)

Stepping ethical boundaries

Life expectancy without limits leads to disorder the key to moral stability lies with the solid ethical boundaries of individual and organization. Human nature states that people need boundaries in other to make good ethical choices. The organization create ethical boundaries and stand by them no matter who in charge or what the economy is like tomorrow top leaders are not the 87% who cheated but the 13% who through excellence and strong character within their ethical boundaries (Carpenter, A. & Sanders, W. 2009)


In supposition, one can gain further understanding into ethical and social responsibility by comparing the similarities and differences between, ethics, and social responsibility in developing a strategic plan and stakeholder needs and agendas. Through further insight of these similarities and differences one can begin to comprehend the importance ethics and social responsibility plays in personal and business success. The preceding analysis describes the ethical and the roles of social responsibility in how each theory addresses ethics and social. The analysis “the arena of ethics or moral philosophy involves developing, defending, and recommending concepts of right and wrong behavior. These concepts do not change as one’s desires and motivations change. They are not relative to the situation. They are unchallengeable. Furthermore, the analysis explains how the information on ethics and social responsibility provides a road to success or failure, depending on the implementation of the knowledge one gains from the data and the decisions one makes.

Carpenter, M. A., & Sanders, W. G. (2009) Strategic management: A dynamic perspective concepts and cases. (2nd Ed) Upper Saddle River, NJ: Pearson/Prentice Hall. Wheelmen, T. L., & Hunger, J. D. (2010) Concepts in strategic management and business policy: Achieving sustainability (12th Ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Amanda C (, 2006) Apple’s remarkable comeback Story,” CNNMoney, March 29, 2006, (June 6, 2011)

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The Role of Ethics and Social Responsibility. (2016, Oct 25). Retrieved from

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