The Purpose of a Strategic Plan for Selling a New Video Game

Strategic planning is comprised of the high-level overview of the future of the business and dictates their long term decisions. It involves a plan of the company's vision, objectives, and values as well as their interactions with the media and the outside environment. (Mikoluk, 2013). Tactical planning is the plan of action that states what a company will do in the short term. 

These plans are made to accomplish the goal of a company in the recent days, weeks, or months and to also prevent mishaps from occurring in the other forms of management (Let's define, 2014).

Operational plans are day to day plans of the company. They can either be single use, say for a single activity or event. However, they also include rules and policies of the company as this relates to the everyday life of the employees (Mikoluk, 2013). This is considered lower level management as operational managers are considered lower level.

Selling a New Game

From the strategic level, the company would create a plan that decides on the expectations they have for their games popularity.

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They must also decide on the basis of their game's values, and to whom their game will be marketed in the long run. The company must also decide if their game will be standalone or develop into a series/franchise in the upcoming years; essentially where they want to be in the future years (Mikoluk, 2013).

From the tactical standpoint, the company must decide where they game will be in terms of development. For instance, if the game is a massively multiplayer online role playing game (MMORPG), will they release the uncompleted game in an alpha format or to simply wait until it's ready for beta.

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They must decide on the game state in the upcoming months and how to influence that state. They are also responsible for planning the development of new items or weapons in the game once it is marketed and popularized. They of course, choose the short term marketing plans (Let's define, 2013).

Lastly, the operational standpoint deals with in game and player based interaction. For instance, if glitches or bugs are reported in the game, the operational managers would develop plans to improve the game. They make sure not too much money is spent in one instance and not to isolate too many resources into one task. For instance: if in-game currency seems to be increasing more rapidly than expected, the operational team would be looking into the legitimacy of the increase. The purpose of the operational team is to ensure on demand good quality of service to the consumer (Boundless, 2016).

Updated: Mar 21, 2023
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The Purpose of a Strategic Plan for Selling a New Video Game. (2023, Mar 21). Retrieved from https://studymoose.com/the-purpose-of-a-strategic-plan-for-selling-a-new-video-game-essay

The Purpose of a Strategic Plan for Selling a New Video Game essay
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