The Global Presence of the LEGO Group: A Family-Owned Enterprise

The LEGO Group is a private, family-run enterprise based office in Billund, Denmark and the major office is in Enfield, United States. It was established in 1932 by Ole Krik Kristiansen, he is one of the world's leading suppliers of game materials makers' dependent on the famous LEGO® brick. Lego produces, markets and sells toys and toys to a global consumer base of all ages. Products of the Company are based on its signature components, providing various buildings, including Star Wars and Marvel, the company's own propriety brands, as well as the Ninja go non-franchised products for both licensed franchise brands.

The company likewise licenses its image and protected innovation for use in different types of media, including computer games, TV programming and movies. (Lego, 2019 & Cleverism, 2019)

Lego offers its products through local websites and its physical retail chain, to self-service customers. Through this channel, clients can buy items from the Company legitimately. Online purchases without interaction with Lego representatives can be solved autonomously.

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The physical shop network of the company enables the company during the sales process to offer a greater level of personal care to consumers. Lego gives a wide scope of help administrations to its customers and users, including building guidelines and new parts and enables customers to contact their support personnel directly by phone or email. The company likewise runs Facebook, Twitter, Instagram and YouTube accounts, where it can connect with its client. (Cleverism, 2019)

It is not money, success or the search for a kind of interest that you are working or doing business.

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Work and business objectives are instead to create and exchange values that satisfy and meet the needs of others. That is the thing that Lego did to arrange a standout amongst the most conspicuous in the history of business. They come back to the focus of creation of value such as toy bricks and excitement, skill and inspiration, which can bear small bricks. Lego's business goal is to help future generations grow and grow skills such as creativity, problem solving, consciousness and empathy, all that is required for kids to assemble tomorrow's reality. Lego's business is to inspire and develop future creators and nature. (Larry's Blog, 2016 & KIRKBI, 2019)

Lego works the site at www.lego.com, which gives data about the Company's business information and permits clients access to online substance, including videos, games and news. The company likewise works a few online stores through the domain www.shop.lego.com, facilitated by languages and regions, with discrete online stores for Australia, Canada, Belgium, Korea and Netherlands, among others. In the history of Lego, the company was able to create and support dynamic networks of fans and followers, create exciting pages of their website with games and markets, and market exclusivity for adult and young adult fans through the traditional publicity of their target market (young boys). The company succeeded. (Cleverism, 2019 & Kolowich, L 2015)

Lego use cookies on their website, cookies are little information documents that place to the program on the PC or device. The cookies itself does not contain or gather data. Be that as it may, when perused by a server through an internet browser, it enables the website to give user-friendly services for instance, considering buys or previous account details. (Lego, 2019)

The image below to show in this website, Lego provides the customer who contact us under the customer service, which the customer can send emails or mails, call them and even chat online. Besides that, if you want to, they can always help the customer to solve their problem by selecting any topics they want, such as Help Topics."

Governmental Organization

Department of Community Development (JAPEM)

JAPEM means Jabatan Pembangunan Masyarakat, as it is translated into the Ministry of Development of the Community. The Ministry of Culture, Youth and Sports is a department that aims to help people deal with various problems. Their vision is for the person concerned, responsible, autonomous and stable. The mission is to enhance individual skills in the light of current and future socio-economic challenges. The desires are to enhance the health of individuals, enhancing individual patience and duty, enhances healthful society from bodily, mental and monetary, isolating neighborly illness and building responsive people and transferring the economic burden that the government empowered families and groups in the destiny. JAPEM's role is to ensure the wellbeing, health and security of each child cared for. Licenses were issues to care centers which provide care to children aged below 3 years old by the Department of Community Development (JAPEM). (The Savey Fox, 2017 & JAPEM, 2015)

The Monthly Welfare Assistance is one of the offerings supplied by JAPEM. The program aims at aiding to relieve the burden on the individual or families suffering from difficulties and impotence. Basically, the government assesses the people for such as cost, the numbers of youngsters, whether or not the minimal residing situations are met and so on. If the government qualifies, it will pay certain funds to support the family. The Brunei government is kind enough to provide those in need with financial help. (The Savey Fox, 2017)

This websites is advanced for the ease of the public to understand greater about this department, the jobs and features and services offered. Further to disseminating information about the department greater without problems, speedy and correctly to the general public, it's also a way of verbal exchange technology amongst those departments with the public. This websites lets in people to apply online at some of the department's services as it's far called On-line Form. It is the aim of this department via the internet site and will contribute to harmonious community improvement. It additionally hopes through this internet site will improve service and alertness methods concerning the centers provided by JAPEM. (JAPEM, 2015)

The image below is to show JAPEM was the important category for customers to become aware of the social media they also have on their websites, such as Facebook and Twitter, and they also provided FAQs to gain more JAPEM information so it was easier for customers.

Non-profit Organization

Society for Management of Autism Related issues in Training, Education and Resources (SMARTER)

SMARTER Brunei is a sanctuary, a G.I.F.T Centre where they can be their own, in which they provide an S.A.F.E environment for their people with autism to have an E.D.G.E. to their P.A.T.H.S. of L.I.F.E. It is a lawn of E.D.E.N. and the president made a P.L.E.D.G.E. to provide their people with Individuals with Autism (IWA) an S.M.I.L.E with dignity. (SMARTER, 2019)

SMARTER Brunei is stands for Society for Management of Autism Related is a non-profit organization which is responsible for issues of formation, education and resources (research). It is an own family help business enterprise run by parents and own family contributors for mother and father and own family members completely for autism from youth to vintage age in a smooth journey to interdependence. (SMARTER, 2019)

SMARTER present's services consisting of training services, competency-based training program (CBT) and activity opportunities. The support group are family guide agencies, education on Autism packages and focus. Resource and research centers offer assets on autism and studies facilities. It was founded in 2001. (SMARTER, 2019 & HAB, R 2015)

In this website, SMARTER Brunei as a family guide institution for Brunei wants to percentage our philosophy and method in understanding and dealing with autism and retaining our Individuals with Autism (IWA). With their Individuals with Autism 24/7, they have to remind the parents, siblings or family members. Having cope and address their social verbal exchange problems that reason difficult conduct and shortage of appropriate help. They left for their personal gadgets to triumph over. Therefore, SMARTER Brunei was launched 15 years ago as it turned into initiated as a guide system for Families of Individuals with Autism (IWA). (SMARTER, 2019)

From the image above, as you can see, the people nowadays have Facebook, Instagram and YouTube, so SMARTER Brunei have an official media social that can promote their organization and increase people's awareness. The website also provides About Us, which is all about JAPEM in this information and also provides the important Contact Us with SMARTER Brunei address and map.

Updated: Apr 29, 2023
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The Global Presence of the LEGO Group: A Family-Owned Enterprise. (2019, Dec 14). Retrieved from https://studymoose.com/the-lego-group-essay

The Global Presence of the LEGO Group: A Family-Owned Enterprise essay
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