The Importance of Effective Communication in the Study of Political Science

Categories: Political science

Capstone Research Paper People prefer to avoid speaking about politics and the government in order to save themselves from any possible confrontation. Unbeknownst to the majority of these people, however, the government influences not only the laws and policies of our country, but also the dominating aspects of culture within society, the music industry, and even clothing apparel. The spectrum of political issues is one which remains heavily unexplored by many of our country’s population. So many citizens are lacking in their knowledge regarding current events that the University of Virginia felt led to gather statistical evidence about this concern.

In their 2014 study regarding communication within the subfields of political science and government, researchers concluded that “only 26% of adults living in the U.S. watched the news on a regular basis” (Graham 471), furthering the argument that the average American citizen is extremely uninformed about the world around them. Although being an informed citizen is essentially a privilege and a duty, many people take the freedom they possess for granted.

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As stated previously, if you have a willingness to avoid the political issues affecting your nation, you are also ignoring the societal, economic/financial, cultural, geographical and humanitarian issues which engulf the current state of our nation.

Although this unfavorable amount of ignorance exists, the study of political science may hold solutions to combat the lack of knowledge. Political Science can be thought of as an analysis of political issues, governmental practices, and communication efforts among individuals on both the internal and external continuums of government.

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Communication plays a major role in the process of relaying information to the average individual. Politicians, media organizations, and political scientists must be able to collect accurate and detailed information so that they will be able to correctly broadcast the latest news. In their 2010 study of informal and formal communication, the University of Mannheim concluded that the “formal communication of mass media directly and positively impacted individuals’ propensity to take part in current elections” (Schmittbeck 397). Therefore, if all of the political outlets of information worked in unison, the reliability of large news outlets would increase. If this were the case, there would be an increase of individuals watching the news on a daily basis. This process of gathering, analyzing, and relaying information essentially relies on the economic platform of supply and demand. If there is not a major news story being covered in the political realm, a show focusing on interpreting political issues will either be reporting smaller, less significant stories or just constantly repeating a story which broke days prior. In response, the viewing audience will most likely lose interest after the first couple of hours. This is exactly why media organizations must always remain alert, searching out fresh and informative stories which can interest individuals of all ages, ethnicities, and backgrounds.

Being an informed participant within society can provide many wonderful benefits in terms of receiving information. Ohio State University’s 2009 study on communication behaviors and cognitions poses an interesting statement, pondering, “How do adolescents come to be informed participants in a democracy[?])”, and later stating that it is a “key concern in political socialization scholarship” (Hively 36). Adolescents are another important part of the communication spectrum, considering they fill the thousands of high schools across this country.

However, reaching this demographic has proved to be increasingly difficult over the past several years. With all of the recent advancements in portable technology and hand-held devices, it would seem logical to assume that there would be an increase of awareness in the average teenage student, but this is definitely not the case. According to Ohio State University’s study, “utilizing multilevel modeling in order to assess both the school and parental effects on the various elements of political discussion” (Hively 41), has been the only effective route to understanding why adolescents are failing to become informed citizens. As stated, adolescents’ exposure to political issues in school and at home are the determining factors in revealing their interest and their active involvement or discussion. The researchers at Ohio State University concluded that “the multilevel models suggest that aspects of both schools and families are related to discussion frequency, elaboration, and network diversity” (Hively 44), and this direct relation can either be positive or negative in regard to the amount of times an adolescent student discusses a political topic.

Technology presents a constructive potential for awareness and reliability. Within the past ten years, the capabilities of personal cell phones have increased tremendously. The foundations of communication previously relied on multiple people to gather information, but they would also analyze information, transform it into a clean presentation, and send that information to the appropriate media organization who would eventually present it to the world. In the present day, most forms of communication are direct – essentially a primary source. For example, politicians tend to utilize a large variation of communication tactics in order to achieve their personal and political goals. These politicians understand that the most effective way to display their message is to present it directly to the people. This is exactly why so many government officials are on nationally recognized television programs. They are utilizing the benefits of communication.

Ultimately, the information provided by a media organization, a politician or a political scientist must be true so they will maintain their credibility. The University of Mannheim conducted a study in 2008 regarding the credibility and analysis of the media and politics. The researchers stated that this “involved measuring deliberativeness on four different levels of analysis – the idea, the utterance, the article, and the page/edition” (Wessler 4). The researchers are basically saying that communication/analysis are based upon an idea, how that idea is presented to an audience, the structure of the article and the page placement/location of the article. They go on to state, “There are also three different political/cultural contexts – the liberal, democratic corporatist, and the polarized pluralist models of media and politics” (Wessler 4). These political and cultural contexts are wonderful examples of how government and society are capable of intertwining through the process of information sharing and communication.

The study and practice of Political Science calls for an effective, in-depth, and knowledgeable foundation in the art of communication. This requires a fast acting, reliable, and informative analysis of a specific situation to ensure credibility is maintained. Without effective communication, neither the informed or ignorant citizen would receive specific information relating to the world around us. The importance of accurate information is self-explanatory.

Without it, confusion has the potential to arise and the safety of millions of people could be at risk. Ultimately, political science, communication, and policy all play a critical role within both the government and society. Government and politics affect everyone’s lives on a daily basis, even to the extent of influencing industries such as music, technology, social media and food in order to increase not only the standard of living, but also the efficiency of the country itself.

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The Importance of Effective Communication in the Study of Political Science. (2022, Jun 09). Retrieved from

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