The Impact of Unemployment on Apple Products

Apple Incorporated founded in 1977 in Cupertino California, planning, developing and marketing personal computers, phones, media devices, wearable technology and more. The products that the company offers include iPod, Mac, iPad, Software, iPhone, accessories, iTunes, and services. It also sells digital content and applications via App store, Mac App Store, iTunes Store. And iBooks Store (Inc., 2014). Apple Inc. designs, manufactures, and markets mobile communication and media devices, and personal computers to consumers, and small and mid-sized businesses; and education, enterprise, and government customers worldwide.

The iPhones line of products (smartphones) combines internet, music player, and a phone in a single device. This consists an integrated video and photo camera as well as a photo library app. The device is compatible and works with iBooks Stores, App store, iTunes Store for organizing, purchasing and playing music (Inc., 2014). It is also compatible with Windows and Mac personal computer as well as the Apple’s iCloud services.

The 2013, 2012 and 2012 annual unit sales for iPhones was 150, 257, 125,046 and 72, 293 respectively.

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The net sales for the same products was 91,279, 78, 692, and 45,998 for 2013, 2012 and 2012 respectively (Inc., 2014).

Different factors will influence the gross domestic product (GDP) and unemployment. However, historically, a 1 percent decrease in GDP has been associated with a slightly less than 2-percentage-point increase in the unemployment rate. GDP: Growth Domestic Product is another macroeconomic factor that affect the supply and demand of the iPhone in the United States.

Inflation: The third factor is the inflation, where if the inflation is high, the company will be forced to raise the price of the products and few people will be unable to buy since their salary is not being raised to compensate for the rising inflation.

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The trend shows that there has been a decrease in rate of unemployment and rate of inflation for the past three years. The unemployment rate has decreased from 7.3 in 2013 to 6.1 in 2014 and 5.3 in 2015. The implication is that the government is working to reduce the unemployment rate in the United States. The inflation also reduced from 2.0 in 2013 to 1.1 in 2014 and 0.0 in 2015. This shows the strengthening of the economy and implies that there would be strong markets. These reductions in both unemployment and inflation rates is consistent with the rise in the gross domestic product which has been increasing over the past three years. The United State is undergoing a dynamic development, and this implies that there would be better marketing for the products.

With the increased and rising n GDP over the past three years the demand and supply for the iPhones is likely to improve ad rise also. This is because the associated rise in GDP implies that people are living better life and will have more cash to purchase the expensive iPhones.

The decrease in the unemployment implies that people are employed and thus have a substantial income which they can be able to purchase iPhones after buying their basic wants. If the unemployment was going up it would mean people have less money and the supply and demand of the iPhones would go down. However, since the rates are down, there would be an increased in the demand and hence the supply of the iPhones.

The inflation rate going down implies that people can buy products at considerable prices and this would auger positively on the demand and supply of the iPhones.


  2. (2016). Apple Inc. - Annual Report. Retrieved 5 October 2018, from
  3. Sanchez, J. M. (n.d.). The Relationships Among Changes in GDP, Employment, and Unemployment: This Time, It’s Different. Retrieved October 06, 2018, from [Online]
Updated: Jun 06, 2022
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The Impact of Unemployment on Apple Products. (2022, Jun 06). Retrieved from

The Impact of Unemployment on Apple Products essay
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