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The effect of media Globalization

Paper type: Essay
Pages: 8 (1977 words)
Categories: Advertising,Business,Culture,Globalization,Marketing,Media,Society,World
Downloads: 46
Views: 213

Table of Contents
1.0 Introduction2
2.0 Definition: Globalization & Digital media2
3.0 The Globalization of media: Switching to digital media3 4.0 Positive Impact of globalization on Digital Media3
5.0 Criticism / Negative Impact of globalization on Digital media5 6.0 Conclusion6

1.0 Introduction
Digital media is an obvious outcome of modern science and technology. Globalization of media discourse by establishing digital media, that is, virtual world space, has created new patterns of action and new ways of interaction and social relations, which led to a complex reordering of human interaction patterns in space and time, resulting in twentieth century, an increase in public space.

Globalization is now a globalization of media and communications-information companies.

These large companies are concerned with growth, which means they must develop relations with other powers in the state. Therefore, can claim to act as the fourth power in the state, with a civic purpose and commitment to denouncing human rights abuses? Decisive factor that contributed to the expansion of globalization is undoubtedly the media.

Mass media have recently taken a magnitude that has never met before. Internet, television, presses access to information of all people, regardless of what side of the globe they are, and with great speed. We begin today to speak more than a media culture, which compete with the traditional form of culture.

2.0 Definition: Globalization & Digital media

2.1 Globalization
Globalization is considered to be the movement of people, information, goods
and service from one country to another. Globalization has led to the spread of cultures around the world and has greatly impacted them. 2.2 Digital Media

In the definition of digital media it can be said that Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, and digital audio or digital art. This is the fast pace era through the use of technology. Home recording of television increasingly advanced this medium. Digital programming can be downloaded instantly.

This technology enables broadcasters to use the digital technologies available today to create numerous of channels. Service providers offer on-demand that gives people the opportunity to have the power of when and where they watch or hear their media. Digital technology has converged television and computers into one single medium. 3.0 The Globalization of media: Switching to digital media

Media globalization cannot be stopped. It is a result of new communications technology. It is also the prerequisite and facilitator for all other forms of globalization. Multi-national media is critical to global industries. Many feel that we ought to enjoy the benefits of media globalization, such as global communication, rather than fearing and attempting to avoid the consequences—which ironically include hindrance of free speech.

Communicating internationally has never been easier. Thanks to new media platforms, we can have a video conversation with a loved one who is 10,000 miles away or keep up-to-date on the stock market with our cell phones. The internet can also improve our health or save our lives. Your doctor may send an X-ray or MRI to another doctor in India or China for a second opinion and have it within hours. Through the worldwide web, endless amounts of information are readily available to us. (Hickman) Despite the benefits, there are also very real consequences. A majority of all media is owned by a very small percentage of wealthy corporations. Local media is being swallowed alive by conglomerations. Freedom of speech is threatened by these multinational corporations; they drown out the voice of local media with profit-maximizing formulas. Media moguls have the most to gain from globalization of media. Their power is concentrated; they have merged, often with companies that are unrelated to the field. 4.0 Positive Impact of globalization on Digital Media

The discussion about the impacts of globalization on digital media can be initiated with the positive impacts of globalization on it: In the modern world, digital media supplies a cultural menu for millions of individuals and shape their cultural experience; the actual age witnessing the modeling of mass culture and media culture, because of the cultural impact of media, as a complex system, with certain ways of social communication, certain languages, new cultural types. Therefore, in globalization process, digital-media is not only a vehicle of culture, but also an agent of its socialization and a producer of a new culture.

Expansion and multiplication of the social effects of special events occurring in an area of the world, to world-wide, are social effects which we consider positive, the main protagonist being media, the most powerful and wider multiplier effects producer radiant factor. Media globalization helped the information production and distribution; it is known that the production rate of information doubles every eight years. In addition, information is produced at a rate that is four times faster than the consumption of information [5]. Media globalization with increasing abundance of media text production has different effects, which are investigated by communication researchers; is a broad topic that includes television, radio, film, music, internet and other forms of digital media.

Figure 3 Digital media: medium to the information highway UNESCO published in 1978 “The Declaration of Fundamental Principles Concerning the Contribution of Mass Media”; article Vu refers to the mass media effectively contribution to the strengthening of peace and international understanding, to the promotion of human rights, and to the establishment of a more just and equitable international economic order . (htt) The beneficial effects of digital media in the process of building a virtual reality may include: protective feeling, increasing human solidarity and social force, rebuilding the social networks and communities or public space, feelings of great intensity, the strengthening of collective memory, regular updating of the memories of society, acceptance of change, aesthetic education, consumer awareness in decision- making, etc.

On the information highways we are, for the first time in history, faced with an economy that focuses on a source not only exhausted, but more than that, it increases. (Cuilenburg, Schölten, & Noomen, 2004) In postindustrial society, information is a power factor – knowledge is power. Digital-media globalization helped the information production and distribution, especially that the information is produced in a certain rhythm which is fourth time bigger than the information is “consumed”; includes television, radio, movies, music, internet and digital media. All the instruments of mediate communication have become more and more significant in our daily life. 5.0 Criticism / Negative Impact of globalization on Digital media

The biggest criticism of the impact of globalization on digital media is that a few multinational corporations dominate the global mass-media. The multinational corporations become more and more integrated inside the national media, so that, through new companies, are able to distribute their own products. The free market policies have created a properly medium for foreign investments in mass media; the World Trade Organization is threatening local culture by encouraging foreign investments in local media, mainly in developing nations, as a form of cultural protectionism This researcher consider that the effect of spreading the mass-media multinational corporations lead to cultural imperialism, a loss of local cultural identity. In sum, the global commercial-media system is radical in that it will respect no tradition or custom, on balance, if it stands in the way of profits. (McChesney) Marketing, as distortion of the natural logic of cultural aesthetics in industrial production has resulted in destruction of authentic culture. By symbols, symbolic productions become real, that is pure goods.

The researcher believes that the handling is achieved through integration into a unified system of all productions, from music to movies and television and their structural homogeneity, so that all productions become equivalent and equal, resulting in a phenomenon of socio-cultural homogsization. The globalization of production, distribution and consumption of media has the paradoxical effect of social fragmentation, cultural and identity. Another point of view on globalization process concerning media activity: the news once was a good in limited quantity (and still is in countries run by dictatorships). But, in democratic countries, the news and the information overflow us from all the directions; the right stifles us. The Greek philosopher Empedocle [17] said that the world in composed of four elements: air, water, earth and fire; in our globalized world, information has become so abundant that can be considered a fifth element. (Ignacio)

Information and globalization, mixed, influence the way news are received by public. The researchers against globalization consider news as poisoning, polluting our brains, manipulating in order to inoculate us, as media consumers, subconscious ideas that are not our own. For this reason, the same researchers consider that is absolutely necessary to establish ecology of news, to sort real news from lies, to decontaminate the news we receive. Just as we can buy organic food less contaminated, we need biological news .The same authors insist that the news consumers should demand global owner media groups to show respect for the truth, because the news is legitimated only when are engaged in a search for truth. One of the oldest media theories against globalization is the cultural imperialism This theory is studied by John Tomlinson who sees the cultural imperialism as a modernity critique as an argument against the dominative trends of global development.

Frankfurt School, as an important methodology in mass communication study, is well known for its Marxist traditions, for harsh critique of capitalism and liberal democracy inside the media globalization study. Lastly, media globalization means the globalization of the communication & information companies; these are concerned with growth, which means they must develop relations with other powers in the state; therefore cannot claim anymore that arc acting as the fourth power in the state, with a civic purpose and commitment to denounce abuses on human rights. They are no more interested in correcting the malfunctions of democracy and creating a better political system They are no more interested to be the fourth power in the state and much less to act as a countervailing power; even when media is a fourth state power, this power is just an adjunct of the political and economic powers and operates as an additional power – media power, in order to influence people, not always in a positive way. (EFFECTS OF GLOBALIZATION ON MASS COMMUNICATION) 6.0 Conclusion

Digital-media and economic liberalization are now intimately linked. Therefore we believe it is important to analyze how people around the world could impose a more major media ethics and a commitment to truth and respect for ethic codes in order for journalists to operate according to their own consciences rather than the media organizations, media companies and editors interest. In international communication development of the last two decades, the most significant moment can be considered the increasing concentration of mass/media ownership within and across national borders. The worldwide trend toward deregulation and privation of the digital media sector has facilitated this process. There are two important implications for the way news influence our life, because of the concentration of mass-media ownership: first, news commercialization in a certain frame of aesthetic, technical and professional standardization at the global level; second, the increasing of soft media content, as a result of alliances between the international “media moguls” and political forces. These two influences are parts of the globalization process.

(n.d.). Retrieved from http://portal.unesco.org^en/ev.phpURL_ID=13 176&URL_DO=DO_TOPIC& URL_ SECTION=201.html Cuilenburg, J. J., Schölten, O., & Noomen, G. W. (2004). Humanitas. 59. EFFECTS OF GLOBALIZATION ON MASS COMMUNICATION. (n.d.). Retrieved September 21, 2013, from www.readperiodicals.com: http://www.readperiodicals.com/201110/2561867691.html Hickman, M. (n.d.). Efects of Media Globalisation.

I. R. (n.d.). Set the Media Free, in Le Monde diplomatique, nr. 10, oct. 2003. Retrieved September 2013, from mondediplo.com: http://mondediplo.com/2003/10/ McChesney, R. (n.d.). The New Global Media. Living in the information age: A new media reader, 93.

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The effect of media Globalization. (2016, Apr 27). Retrieved from https://studymoose.com/the-effect-of-media-globalization-essay

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