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A poster can create a very good visual effect. Outdoor advertising are less expensive too. Many of them are prepared in such a manner that they look attractive and are capable of conveying the idea at a glance. It is not only the passersby who look at the posters, but many people, being stuck in a traffic jam also pay their attention to eye-catching slogans on billboards along a road, which convey the idea briefly.
Also there are a vast amount of people who do not have access to television nor buy or read newspapers and magazines.
But they are exposed to Outdoor Advertising at their local trading stores in the rural areas and at shopping complexes. That’s why this kind of advertising with suitable and attractive colours and pictures, catchy and humorous phrases written in bold letters on posters is the most effective way to get the attention of such audience. But from the other hand, advertising banners hanging along roads disturb driver’s attention and may become the cause of accidents.
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