Technology and the Effects on Social Ability

The article “How Technology Has Affected Communication” located on the It Still Works website, is written to inform the reader regarding how the uses of technology have revolutionized communication over the last few decades. The author of this article explains the various impacts that technology has on communication to the reader, by providing subtopics and a fallacy (a mistaken belief), to deliver reasons on why technology is desired and how those reasons could affect communication. Also, with the uses of rhetorical appeals of ethos (appealing to the author’s beliefs) and the tone that is set for pathos (appealing to the reader’s emotions), the author implies that this evolution of technology is consistently improving but is simply diminishing the acts of communication.

The author of the article is David Nield who is an experienced editor, proofreader, and freelance copywriter for online publications, such as CNET, TechRadar and Gizmodo. Nield holds a Bachelor of Arts Degree in English Literature and lives in Manchester, England (“Muck Rack” par.

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1). On November 21, 2017, Nield provided his expertise on technology and communication by publishing the article “How Technology Has Affected Communication” on is a database that provides resources for people who are interested in articles, news, and reviews that relate to technology.

On one hand, David Nield introduces his article by describing how technology has improved over the last few decades and how it is still improving today. While on the other hand, he also demonstrates the negative impacts, such as providing reasons for what is causing people to become more connected to technology than ever before.

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 To easily organize and clearly differentiate the types of communication that he involves in technology, he distinguishes four subtopics: “The Web”, “Cell Phones”, “Email”, and “Social Networking”. He briefly describes how each subtopic has an influence on communication. Because of his enlightened background and content knowledge about the uses of technology, many readers would support the perspective that Nield discloses throughout the article.

The article, “How Technology Has Affected Communication”, was published to advise readers about the innovations of technology and how they are causing more risks on communication. He believes that people’s lives are becoming way too dependent on the uses of technology and that they are making people feel rushed and busier. These constant uses can also cause people to become heavily obsessed and fear that they are constantly missing out on important information. Although, David Nield does apply a fallacy to lure the readers about what the innovations of technology have currently done in this century.

He inserts a fallacy in his article by stating: It is no longer necessary to use face-to-face contact and speech to communicate – we can use short SMS messages, or leave a voicemail, or send a tweet from our phones. Again, the convenience offered by all these extra channels is counterbalanced by the additional effort required to monitor them all.

Nield uses this fallacy to provide his belief to readers that even though technology might be making life more convenient, face-to-face communication is failing and that it does not even have to exist. Though there are ways to still communicate, people have evolved into a 21st Century rut where they rely too heavily on technology. With his strong appeals of ethos, he would use the effects of technology to persuade the readers of how technology is making communication simpler when associating with others. People can easily send messages, emails, or voicemails without ever having to conduct a face-to-face meeting. He suspects these innovations have made face-to-face communication, which was once a major component in everyday life, to arise as a scarce occurrence as time and technology continually advance. He supposes that the internet is the “heart” for the cause of destruction that technology has successfully obtained in communication.

For the tone that David Nield presents in the article, he intends to successfully inform the reader in a compassionate, professional manner. Nield doesn’t display any forms of aggressiveness or features of being biased. He wants to keep the article balanced by providing both positive and negative effects without clearly claiming a position. However, Nield does attempt to make relative connections to affect the reader’s emotions.

These connections are inserted so Nield can provide to the reader that the effects of technology can still affect long-distance communication. While being separated from colleagues and family, Nield implies that technology has become the only way people can stay in contact with one another. People are beginning to realize that if they don’t have access to technology, they can’t socialize long-distance with family or friends (“Technology” par. 2). Technology has come to a point in this current century, where if one wants to socialize with another that’s not face-to-face, they must sacrifice the cost to have to purchase a technological device in which would break down the barriers of distance. By implying these connections, he is strengthening the utilization of pathos in his article.

In conclusion, David Nield wanted to inform the reader that as technology continues to constantly evolve, communication is becoming much simpler. With the uses of a fallacy, his strong appeal of ethos, and the tone he set for his appeal of pathos, David Nield was able to help people realize that technology is proceeding to become a new element in communication. Readers can now begin to see the evolution regarding technology and how it is consistently improving but simply diminishing the acts of communication.


  1. Muck Rack. “Portfolio: David Nield.” Refinery29 Journalist. Web. 19 September 2019.
  2. Nield, David. “How Technology Has Affected Communication.” It Still Works, 21 Nov. 2017.  Web. 19 September 2019.

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Technology and the Effects on Social Ability. (2021, Dec 02). Retrieved from

Technology and the Effects on Social Ability

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