Exploring the Success Story of PARKnSHOP

Nowadays, I believe the all of the people in Hong Kong have heard about the supermarket which is PARKnSHOP, the image of PARKnSHOP is a large supermarket that where can purchase most of the comment thing we used in daily, like rice, oil, food, fruit and so on. In this time we have choose PARKnSHOP as our study company.

PARKnSHOP is one of the two largest supermarket chains in Hong Kong, the other being Wellcome. PARKnSHOP operates more than 260 outlets in Hong Kong, Macao, and Mainland China.

The first PARKnSHOP store opened in Stanley, Hong Kong in 1973. For a decade the store remained a local retailer until the mid-1980s when it began to expand outside Hong Kong. PARKnSHOP has more than 200 stores and 9,000 employees in Hong Kong.PARKnSHOP opened the first Superstore in Hong Kong in 1996 in Whampoa Garden Phase 12 with a floor space of 4,200 m². The first ParknShop Megastore opened in 2002 in Metro City Tseung Kwan O with a floor space of 6,700 m².

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PARKnSHOP is a member of the A.S. Watson Group, a wholly owned subsidiary of Hutchison Whampoa Limited.

For more income opportunities, PARKnSHOP's have create a higher-income stores are billed as a "lifestyle" food stores and stock a large variety of imported goods, as well as fresh fruit and vegetables and many nonfood items. The upmarket stores were launched in November 2004, when the existing 35,000-square-foot (3,300 m2) PARKnSHOP store located at Festival Walk in Kowloon Tong was re-branded as TASTE. It is open daily from 7.00am to midnight.

However, PARKnSHOP have create they own brand to make a product-line the make more way to get income, both what it calls "private label" and "Best Buy" branding.

As a supermarket that have they own mission that the mission, vision, and values statement of each major retail grocery store and supermarket chain in the HK defines their brand, culture, and customer experience. Each mission, vision and values statement is as unique as the merchandise and shopping experience of each individual supermarket.

There is no doubtful that all of the business that the final mission is to get the higher profit for running a business, there the no except for PARKnSHOP, beside the profit mission, PARKnSHOP have their own market mission;

Value for Money

1. Offer hundreds of promotions with especially deep savings.

2. MoneyBack loyalty program provides members with tailor made offers.

3. Thousands of Own Labels give customers choice, value and quality.

Wide Product Choice

1.Hold seasonal bazaars and country food festivals frequently to provide excitement.

2.Wide range of Asian and Western products sourced from around the world.

3.Wide choice of organic food.

Freshness & Safety

1.Quality Assurance enforces the standards in freshness and food safety audits of stores, suppliers, and fresh food distribution centre.

2."Vegetable Bar-code ID Card" and "Farm Check" Quality Control records enable us to trace the origin of vegetable to the exact farm it was grown. They also detail the full life history of the vegetable to give you the peace of mind.

Tailored Stores

1 More than 260 stores in Hong Kong and Macau with different store formats to meet the needs of different customer segments. PARKnSHOP believe that they can achieve their objective that is striving for the shareholders' benefits as its primary goal by maximizing it growth and the share of the market, that need to implement proper corporate and business level strategy, and effective market strategy, to maintain own existing customer, to develop potential customers and to develop new marketplaces of grocary.