SWOT Analysis Wiikano Orchards

Business SWOT Analysis

SWOT is used to uncover the opportunities that people are very much put to exploit even with a smaller idea. Using SWOT analysis an organization can understand the weaknesses of the business and can take necessary actions to overcome those.

Additionally, using the SWOT structure an organization/business can get an idea of the market competition and can create a strategy to compete with his competitors which will help them to distinguish themselves from the market competitors.

Strengths and weaknesses are frequently internal to your association, while opportunities and threats for the most part relate to external factors.

Breakdown SWOT analysis

SWOT examination is an essential, analytical framework that evaluates what an entity — for the most part a business, however it tends to be a place, industry or product — can and can’t do, for factors both internal and external. Utilizing environmental data to evaluate the position of an organization, a SWOT analysis figures out what helps the firm in achieving its goals, and what impediments it must overcome or minimize to accomplish desired results: where the association is today, and where it may go.

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SWOT Analysis and its use.

SWOT stands for: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to recognize your association’s qualities and shortcomings (S-W), more opportunities and threats (O-T). This enhances and helps in building awareness among the people and organizations using the strategic and marketing planning followed up with decision making.

The SWOT technique has been used not only in business and industry but rather it has been used in various other areas as well such as health, education, growth and development.

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SWOT Usage

It can be used at any stage of the business. You can use it to:

  • Explore potential outcomes for new endeavors or answers for issues.
  • Make choices about the best way for your drive.
  • Determine where modification is possible. It helps understanding in the situations when a business is at a turning point then it can help prioritize.
  • A new opportunity can open more paths while closing a way for a threat that once existed.

SWOT helps in better communication when a business initiates the program using the information or data that has been collected so far based on different researches.

Internal factors

The first two letters in the acronym, S (strengths) and W (weaknesses), allude to internal components, which implies the resources and experience readily available to you. Examples typically include:

  • Financial assets (financing, sources of income, investment opportunities)
  • Physical assets (area, facilities, equipment)
  • Human assets (employees, volunteers, target audiences)
  • Access to characteristic assets, trademarks, licenses and copyrights
  • Current processes (employee programs, department hierarchies, software frameworks)

External factors

External forces impact and influence each organization, association and person. whether these variables are associated directly or indirectly to an opportunity or threat, it is essential to observe and document each one. External factors typically reference things you or your organization don’t control, for example,

  • Market patterns (new products and technology, moves in gathering of people needs)
  • Economic patterns (local, national and international financial trends)
  • Funding (gifts, legislature and different sources)
  • demographic
  • Relationships with suppliers and partners
  • Political, environmental and economic regulations

Wiikano Orchards SWOT analysis:


  1. Brand reputation
  2. Superior product and superior quality
  3. Unique flavor
  4. Good social networking
  5. Strong marketing techniques and strategies
  6. Excellent location


  1.  Higher production costs
  2.  Higher marketing costs to commercialize the product
  3.  No delivery or take out apps available
  4. No online orders available


  1. Potential to grow the sale by exploring options for take-out/online orders, may be using apps
  2. Increase the range of services
  3. New branding with better quality can impact a large customer base.
  4. Open more stores at various locations


  1. Decrease in the income
  2.  Increase in prices and economy
  3. Competition with the other established brands and their quality
  4. of other products due to rapidly growing international market and its products

Limits of Using SWOT for Investing

There are key restrictions that investment-oriented clients of SWOT analysis should understand. To begin, SWOT thoroughly disregards valuation and other noteworthy essential measurements like profit for capital, margins, cost of capital and so on. A SWOT analysis won’t tell a financial specialist what cost is reasonable for a stock or if a stock is underestimated.

SWOT analysis likewise does not offer much degree or scale to the size or centrality of different opportunities and threats. The creator of a SWOT analysis would not bother with non-material opportunities or threats, but rather it is vital to evaluate the effect of these things on an organization’s profits.

The biggest constraint of SWOT analysis is that it is subjective and self- coordinated. The whole procedure depends entirely on the expert’s learning and judgment, and there is an inherent potential for inclination. With a biotech organization, for example, a bullish financial specialist may well observe an experimental therapy as a major opportunity while a bearish one will see a weakness or threat in the immense amounts of money spent building up a doomed therapy. Similarly, an optimist may well observe an emerging brand as a major strength, while the bear sees little value in a brand and major threats from competition from more established brands/companies.

The Bottom Line

SWOT analysis provides a visual overview that prompts discussion around an organization’s situation. It is a bird’s-eye view intended to flesh out the feasibility of an idea or strategy from the inside out – a large scale survey than other analytic tools, for example Porter’s 5 forces.

The speed at which you can complete a SWOT analysis and the adaptability of the format to evaluate different ideas and strategies are key reasons this tool remains stays well known in business circles and can be useful to investors.

The most critical factor in effectively utilizing SWOT analysis is the quality of the information. If you don’t precisely capture your organization’s core strengths and weaknesses, then SWOT analysis won’t be of much help. A SWOT analysis is only as good as the data coming in. If a company over-represents its strengths, weaknesses, opportunities or threats, SWOT analysis might provide support in the wrong direction.

The SWOT analysis is never the ultimate objective of the discussion. The next steps for a group or an individual investor are to pull out action items from the investigation to take a shot at further.

Problem Statement

Primary problem of organization is to manage its diverse businesses and make every one of them profitable. The problem has begun from the time when there was environment of recession and worldwide competitiveness. The problem is caused by inaccurate analysis.

The key issue to be addressed in this report is the apple tree orchard care, with the end goal to augment Wiikano’s per acre harvest. The problems with current practice with regards to inadequate training and pruning clearly result in a lag between budgeted costs and actual costs. The latter mentioned mis practice resulted in reduction of the expected number of trees per acre, which in its place caused the decrease of harvested number of apples. Because the trees were thickly planted, they required to have proper care and pruning to be well exposed to the sun, which had a noteworthy contribution to the development of the trees and their yields. In a couple of words, the organization spent solid amount of funds and resources on the employees who were supposed to take care of the orchard, yet desired result was not accomplished.

The Exhibit 7 clearly expresses that 89% of the total cost is variable. Thus, with the end goal to lessen costs it is reasonable to look at the variable components and find the ones which were implied in the case as problematic. According to the mentioned-above statements, there was a noteworthy issue with the quality of work performed. The fundamental variable costs concerning the labor were maintenance and harvesting costs. In this manner, our proposal is to decrease these costs and at the same time enhance the nature of plantation care by either redistributing the activity or by contracting only highly qualified experts, who will perform the job in a better quality and for lower prices. This will result in higher harvest numbers and cost reduction, consequently prompting increased profits. The normal price for outsourcing pruning is $800-$1000 according to the HomeAdvisor International.

Individual factors that influence political behavior

  • – high self-monitors- more sensitive to expressive gestures, shows more higher levels of social conformity, and more likely to be skilled in political conduct than a low one
  • – internal locus of control – believe they can CONTROL their condition, more inclined to take a proactive stance and endeavor to control circumstances to support them ‘
  • – high Mach personality- will utilize politics as a way to advance his or her personal responsibility
  • – organizational investment- more a person expects increased future advantages from an association, more the person has to lose if forces out and the less likely he is to use illegitimate means.
  • – perceived job alternatives – more elective opportunities, more likely to risk illegitimate political activities
  • – expectations of success – – low desires of progress from illegitimate means = unlikely to utilize, while in high expectations it will probably be the province of both experienced and powerful individuals w/ polished political aptitudes & inexperienced people who misjudge chances

Organizational clash, which refers to an interactive procedure manifested in incompatibility, contradiction, or disharmony within or between social entities, creates authoritative change. Types of contention comprise of relational, inter-group, inter-organizational, and global conflict. Conflict is a social process. Logical antecedents, for example, individual, group, project, and organizational characteristics, affect and may furthermore worsen fighting (Barki & Hartwick, 2001). The fight strategy can be advantageous or negative. Functional warfare makes high-quality change within the association. Useless fight makes horrible exchange inside the association. Organizational fighting can emerge from troubles inside work exercises as pleasantly as incompatible preferences and desires.


  1. https://www.mindtools.com/pages/article/newTMC_05.htm
  2. https://www.mindtools.com/pages/article/business-SWOT-infographic.htm
  3. https://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/main
  4. https://www.investopedia.com/terms/s/swot.asp
  5. https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis
  6. https://www.businessnewsdaily.com/4245-swot-analysis.html
  7. https://studiousguy.com/swot-analysis/

Cite this page

SWOT Analysis Wiikano Orchards. (2022, Jun 05). Retrieved from https://studymoose.com/swot-analysis-wiikano-orchards-essay

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