SWOT Analysis on Electronic Arts Sports

Background of the Company

Electronic Arts (EA) are an international organization that deals with the development, marketing, publishing and distribution of video games all over the world. US census bureau identified electronic arts as software publishers industry. EA is well-established and independent producers of video games and according to the study by Thompson (2007), EA made global market up to $35 billion. In 2005, it was observed that the US made sales up to $7 billion along with the video games made by EA, and this amount was predicted to grow more in order, to set a record.

The prediction was made on the analysis that retailers would be purchasing an Xbox 360, Sony’s new play station and Nintendo Wii in bulk. But, unfortunately, the originality of new consoles tapered off and a decline in sale was observed by 2010. There are various factors that contribute to progress the popularity and demands of video games among masses.

Likewise, these video games were made, themed and styled to satisfy needs of all age groups specifically youth.

Get quality help now
Dr. Karlyna PhD
Dr. Karlyna PhD
checked Verified writer

Proficient in: Electronics

star star star star 4.7 (235)

“ Amazing writer! I am really satisfied with her work. An excellent price as well. ”

avatar avatar avatar
+84 relevant experts are online
Hire writer

Secondly, graphics play an important part in expanding the fame and demand of video games. EA showed a tremendous growth in the global market by meeting the needs of customers and by marketed the items properly, exactly according to the increasing budgets, sale promotions and advertisement levels.

The growth of the company is evidenced that from the increased employee requirement and industry size. No matter, up to what extend the company has grown, in the competitive market there are always some opportunities, and threats that based on the company’s strengths and weaknesses (Allen, Blakeman, & DeMaiolo, 2011).

Get to Know The Price Estimate For Your Paper
Topic
Number of pages
Email Invalid email

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related email

"You must agree to out terms of services and privacy policy"
Write my paper

You won’t be charged yet!

This paper serves to provide the SWOT analysis of EA sports video games in order to evaluate that where EA sports stands in the global

Manfred, T. (2013, September 26). EA Sports Cancels Its College Football Video Game Amid A Wave Of Lawsuits. Retrieved November 17, 2013, from businessinsider.com: http://www.businessinsider.com/ea-sports-cancels-ncaa-football-videogame-2013

Updated: Jul 07, 2022
Cite this page

SWOT Analysis on Electronic Arts Sports. (2016, Aug 19). Retrieved from https://studymoose.com/swot-analysis-on-electronic-arts-sports-essay

SWOT Analysis on Electronic Arts Sports essay
Live chat  with support 24/7

👋 Hi! I’m your smart assistant Amy!

Don’t know where to start? Type your requirements and I’ll connect you to an academic expert within 3 minutes.

get help with your assignment