Swot analysis of lufthansa airlines

Categories: BusinessSwot Analysis

HISTORY
Lufthansa, Its is the 2nd largest airline industry in Europe and its been established in 1926. The name lufthansa originated from the 2 dutch business which has actually been combined together and formed a name in 1933. As in 1930’s war has ended up being a substantial downside for the company since of the cancelling of the transportation flights and soon after the war it has actually begun a clean slate to the business. At that time the technology has actually been developed really quickly were propellor has been replaced by jet engines and the taking a trip time has actually became extremely quick.

Regardless of in a number of crises it has actually soon embraced into broad body airplanes and made into the freight industry also, As the time advancing lufthansa has been customizing its requirements and requirements according to the client satisfaction. But then the significant crises in early 1990’s has threatened the airline industry lufthansa sought the star alliance corporation and eventually discovered the escape of the crises and transformed from airline to aviation group.

Swiss international airline company has become a part of the lufthansa, and developed a following take control of the british midland and too a the austrain airlines. In 2013, Lufthansa achieved leading rankings at the “World.

Airline company Awards 2013” in the categories “Finest Transatlantic Airline Company”, “Finest Western European Airline Company”, and “Finest First Class Airline Lounge”.

SURYA KORITALA.

Strengths.

– Versatility in flying.
– Full performance and dependability.
– Worldwide Operations.
– Refocusing of Diversity and establishment or “Departments”.

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– Strategic ability to anticipate future trends.

Concentrate on quality complimentary global network, none of its members declared as insolvent and its the second greatest alliance market share in the United States and Canada. Its been the second largest airline company operating in Europe and its achieved success in connecting numerous location throughout the Europe and as well as the global market.

SURYA KORITALA.

Weakness.

Weak market conditions due to slowing financial growth.

Involvement in the cyclical, price-competitive, and capital extensive airline industry.

Success sensitive to volatile fuel costs.

Extremely competitive domestic and European markets.

Opportunities
• Encourage growth of star alliance
• Increase ownership stake in different markets
• Use IT division to develop operational stakeholder relationships • Use wet leasing to improve regional network
• Expand presence in growing market.

SURYA KORITALA

• Low cost providers
• Alternate tool for shorter distance

http://reports.lufthansa.com/2008/ar/toourshareholders/ourstrengthsindetail.html !
http://www.lhconsulting.com/career/career-opportunities

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Swot analysis of lufthansa airlines. (2016, Mar 07). Retrieved from http://studymoose.com/swot-analysis-of-lufthansa-airlines-essay

Swot analysis of lufthansa airlines
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