We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Check Writers' Offers

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
2/4 steps

How Many Pages?

3/4 steps

Sign Up and Get Writers' Offers

"You must agree to out terms of services and privacy policy"
Get Offer

Swatch Makes Time for Luxury

Paper type: Essay
Pages: 2 (260 words)
Categories: Business, Marketing, Social science, Society, Sociology, Time
Downloads: 33
Views: 344

1. What role does the consumer’s culture seem to be playing in Swatch’s marketing strategy?

The role the consumer’s culture seems to be playing in Swatch’s marketing strategy can be divided mainly into three categories.

* Lifestyle (Swatch’s trendy fashionable watches giving value proposition and addition to the product purchased). * Status symbol (Swatch’s High end luxury watches which were specially designed and hand made products adding to customer’s Status). * Gender (Swatch targeted both Men and women by having a joint venture with Trinity Jewellery and for Men who were more involved in recent trend and fashion ).

2. Explain, in terms of internal consumer processes, why Swatch puts so much emphasis on marketing communications.

The company has various communication strategies to measure its brand loyalty among consumers as well as getting a regular updated feedback for improvement of their products. This can be a medium where in the company tests the acceptance from the customers for new launched products, before it actually hits the market.

3. Under what circumstances would the decision to buy a Swatch watch be a high-effort decision? A low-effort decision?

A high effort decision would be made when company is willing to exert a lot of time and mental and emotional energy in making it. Also while taking a high effort Decision Company has to motivate itself to expose itself to lots of information, analyse it critically and form attitudes about it. Whereas, low-effort decision company would not expect considerable information search, deep processing of information, and enduring attitudes and memories for that information.

Cite this essay

Swatch Makes Time for Luxury. (2016, Nov 05). Retrieved from https://studymoose.com/swatch-makes-time-for-luxury-essay

How to Avoid Plagiarism
  • Use multiple resourses when assembling your essay
  • Use Plagiarism Checker to double check your essay
  • Get help from professional writers when not sure you can do it yourself
  • Do not copy and paste free to download essays
Get plagiarism free essay

Not Finding What You Need?

Search for essay samples now


Your Answer is very helpful for Us
Thank you a lot!