Supply Chain Design Essay
Supply Chain Design
The Darby Company manufactures and distributes meters used to measure electric power consumption. The company started as a small production plant in El Paso, Texas; today they have an additional production plant in San Bernardino, Ca. as well as three distribution centers in Fort Worth, Texas, Santa Fe, New Mexico and Las Vegas, Nevada. Due to their rapid growth not much attention had been given to the efficiency of their supply chain. At the old El Paso, Texas plant the cost of each meter produced is $10.50, while in the newer plant in San Bernardino, with its more efficient equipment, the cost is only $10.00 per meter produced. The Darby Company needs to analyze its distribution centers’ efficiency and the cost associated with each in order to maximize profits. Given the lower cost of production in San Bernardino, it may be in the company’s best interest to shift some of the production from Texas to California.
For the Darby Company to determine how many units need to be shipped from each plant, a quarterly demand forecast must be created along with a transportation model. In order to do so, the company can create a time series trend analysis of sales to forecast quarterly demand. The company can either use a moving average, exponential smoothing, or trend projection methods of forecasting. Once a forecast is created, the company can estimate demand for their product in each quarter in order to make a determination of the amount of units to be shipped from each plant. The network model can be useful for this company to implement and decide methods of increasing productivity. Management can first create a network graph to organize distribution information.
The information will be represented using nodes and arcs. In this case, the company can create a linear programming model. This model uses different decision variables between shipping origins and destinations. Transportation costs for each shipping destination can be collected to create equation expressions. Then, constraints must be created using supply and demand requirements for each destination. For this problem, it is essential that each node has a constraint and each arc has a variable assigned. The Solver tool is then used to further develop the model in the linear program, creating a presentation of different alternatives for the Darby Company to consider.
The Darby Company is now presented with different decisions to be made regarding its supply chain and distribution. By evaluating each answer in the solver developed by the linear programming model, the company will be given the tools to choose an effective strategy. This approach is useful for this model because it clearly lays out different outcomes to given alternatives while allowing the company to make an evaluation based on what is best for their day to day operations. Though some of the figures are based on forecasts and will vary with actual sales, the model allows the company to get a general idea for the future and what new opportunities will grow in regards to supply chain management.
As a supplement to the model, a decision tree could be implemented to organize and display the different decision alternatives available to the Darby Company. This will provide the probability for given outcomes and provide an alternative perspective to each supply chain decision. Based on each available option, expanding beyond the capacity to gain a moderate growth is not recommended for the company. In short, the company could increase the production in El Paso because the location has more capacity currently available. These answers are made available in the development and verification of the model, which are useful to the Darby Company.