Study on Maruti 800
Study on Maruti 800
The famous Maruti 800 is the model that provided a new definition to the automobile industry of India. The model helped in making the dream come true for many who wanted to own a car. Even today, the car holds a special place in the hearts of Indian customers. Recently, there have been rumours in the auto industry that Maruti 800 has gone out of production. But on the other hand, Maruti Suzuki India Limited has taken the decision that sale and production of the product, Maruti 800 will continue as earlier.
Maruti 800 still remains the best option for those who want to experience good quality and great mileage at quite a reasonable price. Except for those 13 citites where Bharat Stage (BS) IV emission norms have been executed, Maruti 800 will be available all over India. These norms have been executed in April 2010. For the rumours about Maruti 800 going out of production, the officials of the company stated that there are no question of holding the production of that model which is still providing higher sales in comparison to other models.
According to the company officials, Maruti Suzuki will concentrate on the sales of Maruti 800 in the villages and towns of India, so that the customers of these places own a good quality product along with a reasonable price. The ex-showroom cost of Maruti 800 in Guwahati begins at Rs. 2. 14 lakhs Maruti 800 was launched in the year 1983. The car showed great results in its sales. In the sheer first year of the launch, around 852 cars were sold. During the period of 1986-87, the car became the bestseller of the company.
It set a brand new record of selling 50,000 cars. The period 1999-2000 made the model set a record of 1,89,061 cars. The Indian auto export’s tale begins with Maruti 800. During 1986-87, Maruti Suzuki successfully exported sixty four Maruti 800 cars. The features of Maruti 800 which include low maintenance costs, quality, easy handling, compactness etc have made it a popular choice in the markets of England,France, Germany, Italy, Greece, Latin America, Africa and other places. The export figure of Maruti 800 is speculated to reach 20000 units per year.
University/College: University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Date: 19 December 2016
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