Strategic Plan, Part 1 Conceptualizing a Business Essay
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Entrepreneurship is awe-inspiring. It brings the creativity and passion into becoming a profitable organization. There are entrepreneurs who did not dream of their one idea growing to an enormous corporate organization. Then there are some who strive and work hard that become nothing more than a small family owned business. Developing and building a business does not manifest only on great ideas to make a profit but also needs strategy on how to continue growing and to sustain profitability.
It is important for organizations to develop a mission statement with a vision and values of its organization to guide the members in the right direction.
Although they may sound one in the same, a mission and a vision statement are entirely different. “The company mission describes the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision makers” (John A. Pearce, 2009). These goals of the organization lay out the path for the organization’s members, to remind them of their purpose in the market.
“A company vision articulates what you want for your business – what it will look like in the future. A vision is idealistic – how big the company grow, how it will be perceived by the outside world. ” (Rooney, 2006) Exotics Racing school is a company owned by five time French race car champion Romain Thievin. Originally from France, Romain and his team opened his first racing school in France called Cascadevents. In 2009 Romain opened Exotics Racing in Las Vegas, Nevada. Exotics Racing school is a place where you can have your dreams of driving your dream car a reality, taking it to high speeds on a 1.
4 mile, 11 point turn race track. Students will choose from a large fleet of 18 super cars which consists of Ferrari, Lamborghini, Porsche, Audi, Aston Martin, Mercedes, Nissan, Corvette, and McLaren. The five lap packages include insurance and helmet. The students of Exotics Racing spend approximately two hours at the track. There is a 30 minute briefing room that teaches the students the dynamics of getting around the track. The students will learn where is the ideal spot to begin hitting the brakes and when to throttle up again.
After the briefing, the students are gathered up into groups of four for their discovery lap. A discovery lap is where students are taken in a Porsche Cayenne SUV for a tour of the track to give them an idea of what to expect on the track. Once the students have been taught how to get the most out of their experience and are a bit familiar with the track, the fun is ready to begin in the dream car of their choice. Exotics Racing was built with a passion for racing. Romain Thievin and his co-owner David Perisset are current race car drivers for France.
The dream of driving a supercar is most everyone’s dream most especially in the supercars the Exotics Racing offers. It is the business’ ultimate goal that each student who visits Exotics Racing has the most thrilling experience wanting to come back for more. The staff are knowledgeable, friendly, and as odd as it seems pushy, allowing each driver to push the car as fast as they can down a straight away to best of their abilities. As a spin off from Exotics Racing, “Adrenaline Rush” is an organization that will be built on that theme for thrill seekers.
For the 30 year plan, I envision Adrenaline Rush to be a thrill seeker’s amusement park for the whole family. A lot of families come out to the tracks to see the supercars lined up ready to open up, however not everyone gets to experience the adrenaline rush of feeling the power of the cars on the tracks. For the children that come out to the tracks, I would like to build a mini track with go karts that are mini supercars for the women and children of all ages to drive who are not old or courageous enough to drive.
The park will include adventures such as bungee jumping, zip lining, rock climbing higher than any indoor rock wall, etc. Eventually, Adrenaline Rush will be the “Disneyland” of adrenaline rush seekers that is family friendly. Mission Statement: Grow to be a profitable organization with a passion for adventure to serve our customers with thrilling experiences in a safe environment Vision Statement: To be the best adventure park for thrill seekers enjoyable for the entire family.
Adrenaline Rush’s organization values are excellence, innovation, efficiency, teamwork, passion, integrity, and professionalism. The culture of Adrenaline Rush is to have fun and thrilling atmosphere for both the staff members as well as the visitors of the park. Our social responsibility is to maintain the safety of both the organization’s members and visitors. The city of Las Vegas lacks activities fit for the entire family. The city currently attracts visitors from around the globe that the idea of an all-day fun park to accommodate an entire family will entice visitors continue visiting Las Vegas.
References John A. Pearce, R. B. (2009). Strategic Managment. Formulation, Implementation and Control 11th Edition. New York: McGraw-Hill Companies. Rooney, R. (2006, July 13). Create the vision that your company needs. Retrieved from IndUS Business Journal: http://www. indusbusinessjournal. com/ME2/Audiences/dirmod. asp? sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=B78406E8E9B44E2AADA00370B0539AC1&AudID=EEB7C7075C2E462F969310BCC0CAA619.