Starbucks Management Essay
Management clearly plays one of the biggest roles in how successful a company can and will\be. Starbucks profoundly shows exquisite and powerful connections with their employees and coffee suppliers. Their management skills shadow Mitz Berg’s liaison roles and Katz’s human and conceptual theories by taking it into their own hands to connect and support each supplier. Not only does Starbucks show these great managerial aspects, they portray the beauty of an open system and use of the modern behaviors in their roles.
Starbucks is a great example of a beautifully functioning business, integrated with the interpersonal skills needed to thrive. Management is defined as the process of dealing with or controlling things or people. Dub Hay, the Starbucks Senior VP of coffee, demonstrates some of the best managerial skills needed to be successful in a company. Hay shows that he can properly control the flow of product into a company by also controlling the relationship he has with the product growers. Jerry Miccolis and Marina Goodman state “… the relationship between any two assets changes with how the assets themselves are performing (47).
They put it quite perfectly, relating back to how Starbucks would not be able to operate so perfectly without the proper relationship with their assets, the growers and suppliers. Starbucks, according to Hay, specifically pays more for their coffee from their suppliers so that their suppliers may have a steady income as well. This builds an excellent relationship as well as product security quality and flow into the company. According to an online video, this process is obviously working for Starbucks for they have more than 6,000 outlets in 30 countries with annual revenue of 3. 3 million dollars (http://lc. gcumedia.
com/zwebassets/courseMaterialPages/mgt240_starbucks-video-v1. 1. php). This revenue and success are not only measured upon sales, but upon managerial roles as well. Mitz berg has many managerial roles but the one that Hay portrays the best is the liaison role. The liaison establishes and maintains contacts inside and outside of an organization. Hay specifically demonstrates this by ensuring that each supplier of coffee has the best income possible and is producing the best coffee possible. Starbucks chooses its suppliers carefully and makes certain they know the exact practice of producing the best coffee beans. This relationship is what